CHAN WEI JIEH
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linkedin.com/in/jack-chan-wj
DIGITAL MARKETING SPECIALIST
5 Years Experience In Digital Marketing And E-Commerce | Perfect Blend Of Analytical And Creativity
Marketing Planning & Design
SEO & SEM
User Interface & User Experience Design
Market Research & Analysis
Email Marketing
Social Media Marketing
On-Site Optimization
Content Strategy
FOUNDER AT BRO & JOE
Digital Marketing Agency
Sourcing & Business Development
Website Development
Content Creation
Digital & Conventional Marketing
Branding
Content Curation
PROFESSIONAL EXPERIENCE
La Rue International Co., Ltd
2017-present
Digital Marketing Manager
Driven and dedicated to the task at hand. Motivated, self-driven and work well with people. Always
looking for opportunities to improve and to optimize every aspect of the business. Never taking “no” as an
answer, leading to a consistent track record of excellence in performance with creative ideas and
strategies that supersedes traditional thinking.
Core Traits:
● Deep understanding of business strategy and operations
● Deep understanding of digital marketing and digital production
● Proven experience delivering effective and innovative digital campaigns
● Proven experience delivering a variety of digital assets, including rich media online ads,
microsites, and social media applications
● Experience managing successful social media campaigns, and a solid understanding of social
marketing
● Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and
interpret data
● Able to work under constant deadline pressure and manage multiple projects across multiple
lines of business
● Strong management skills, excellent oral and written communication skills
● Experience delivering digital campaigns for mainstream products and services
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Proficient with Adobe Photoshop, Illustrator, HTML5, CSS, PHP
Common Ground Sdn Bhd
2017-present
Digital Marketing Specialist (Remote)
Freelance work done to quickly plan, execute and optimize marketing campaigns. Focusing on brand
awareness with conversion in mind, the Catcha-backed coworking startup is now opening their second
location in Kuala Lumpur to meet demand.
Astro GS Shop Sdn Bhd
2016
Digital Marketing Specialist
Freelance work done to assist Digital Marketing Manager to plan, execute and optimize marketing plans
based on data collected. Work closely with media agency, creative agency and Google Malaysia to ensure
each external and internal player delivers superior results for each and every campaign that was executed.
Bro & Joe Enterprise
2015-
Present
Founder
Finding a problem to be solved, the online concept store acts as an answer to the market’s need for a
platform for hipster men gifts and supplies that are both thoughtful and unique. The online magazine
incorporates alternative news, style guides and product reviews that is specifically catered to men.
Later, the brand goals pivoted to focus on businesses and brands that need help reaching valuable
customers. Bro & Joe aims to help build brands up from start to finish. From crafting brand stories to
creating proposals and press releases, everything a brand needs is a service offered by Bro & Joe.
Extraordinary Networks International Sdn Bhd
2014-
2015
Head of Marketing & Branding
2015
2014-
Consistently performing on an exceptional level by boosting overall brand awareness and gross revenue.
Ensogo Malaysia (Formerly Dealmates.com)
Head of Deal Planning
2014
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Head of Marketing
2014
Head of Accounts Services
2013
Key Accounts Executive
2011
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Promoted rapidly through a series of increasingly responsible positions based on strong financial,
operating team building and leadership performance. Notable achievements:
● Won 6 “Employee Of Month” and “Employee Of Year” awards for profit and revenue
growth and high performance
● Part of pioneer team that grew a start-up business to 2.6M IPO in 2 years
● Grew revenue and profit by 200% yearly with minimum budget via database management and
email marketing
Purple Cats Coffee House
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F & B Manager
2011
Barista
2010
2010-
Drove sales growth through a strong focus on customer service, product quality and teamwork.
Celebrity Fitness
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Customer Service Executive
2010
2008-
Service above self with a keen eye to detail for an overall superior customer experience. Hardwork,
dedication and determination is key in a service industry of daily face-to-face interaction.
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION, 2011
UNIVERSITY
| BRAMPTON INTERNATIONAL
SKILLS
Languages (Proficiently Read, Speak and Write):
English
Malay
Mandarin
Cantonese
Career Skills:
Digital Marketing
E-Commerce
Social Media
Partnerships
Media Relations
Data Mining
Search Engine Optimization
Media Planning
Google Analytics
Brand Development
Media Buying
Social Media
CSS
Javascript
Content Creation
Strategic Project Management
Business Strategy
Customer Service Metrics
Entrepreneurship
Start-ups
Forecasting
Advertising
Management
Web Analytics
New Business Development
Public Relations
Search Engine Marketing
Digital Media
Lead Generation
Sales
Integrated Marketing
CRM
HTML5
PHP
Graphic Design
Contract Negotiations
Market Research
Email Marketing
Strategic Planning
Marketing Management
Business Analysis
B2B
