Jacinta Croagh

Jacinta Croagh Marketing & Communications Expert With a solid foundation in technical, creative, and marketing writing for B2B, B2C, and B2E audiences, I am a flexible freelance content writer. I approach every project strategically, coordinating content with business objectives and brand messaging, having worked as Head of Digital Marketing, Head of Strategy, and Head of Content. I produce effective, results-driven communication through everything from writing captivating blogs and web copy to creating email campaigns and social media content. In addition, I have expertise in branding, digital strategy, and HR/employment branding, all of which I deliver with originality, accuracy, and a team-oriented Contact Phone - Email - Address approach. Experience 2008 - Present Croagh Ink Marketing and Content Consultant Garden City Vic 3207 I established this business to be able to pursue my passion and expertise in content writing and strategy and digital marketing. I have worked with clients in the following sectors (amongst others): education, finance, HR, workforce management, healthcare, & recruitment. Education 2020 - 2023 CXC Global Bachelor of Business Management Head of Content PO Box 5028 RMIT Career-long: I have undertaken ongoing education in the following areas: Working as a part-time contractor, I was the primary provider of blog, marketing, tender, website, social media and internal HR and workforce content and communications for CXC Global. I became the leading subject matter expert in the field of hiring, contingent workforce management, people management , workforce engagement and HR. Content strategy & writing 2014 - 2020 CXC Global Digital marketing & strategy Head of Digital Marketing Stakeholder engagement & management CXC is the leading global provider of contingent workforce management solutions. In this role I was responsible for the digital marketing function of CXC Global across the Australia/New Zealand region, where I brought knowledge, thought leadership and expertise to the forefront of the employment market via omni-channel marketing strategies encompassing web, blog, direct, event, social media, public relations, and internal communication. HR & workforce communications Data analytics & application Creative design (Canva) Expertise Content writing (for web, blog, email marketing, social media & other marketing) Internal communications & stakeholder engagement Creative design Digital marketing & strategy Brand development & strategy Language English Reference Marie Thompson CXC Global (Thailand/Australia based) Phone: - Email:- 2003 - 2014 Various Advertising Agency Roles Strategy, Communications, Branding During this stage of my career, I carved out my passion for communications and strategy working with clients in both public and private sectors. The agencies for whom I worked included: Adcorp George Patterson Group (Blaze Advertising) Daemon Group TMP Worldwide The clients with whom I worked during this time included (amongst others): Federal Government (campaign) Federal Government (non-campaign) Commonwealth Bank Microsoft IBM Multiple leading recruitment agencies PriceWaterhouseCoopers Deloitte including (amongst others) Hays, Kelly, Michael Page, Hudson 1996 - 2003 Various Media Roles Marketing, Sales, Promotions During this early stage of my career, I worked across multiple media outlets in sales, marketing and brand roles. These included: JCDecaux Fairfax Newspapers Ooi Media (previously Eye Corp) Text Media eMap Magazine Group