I'm a technical founder and developer specialising in building lightweight, high-conversion web tools for small businesses and solopreneurs. My focus is on solving specific user problems, not bloated SaaS platforms.
I recently developed a suite of PDF utility tools that achieved 12,000+ monthly organic sessions within 90 days of launch through technical SEO alone, no paid ads. This wasn't accidental: I engineered the site architecture for topical authority, implemented schema markup for rich snippets, and built a content cluster targeting long-tail commercial intent keywords ("compress PDF under 100KB for HMRC submission"). I am a trained accountant
My approach is ruthlessly practical. I don't sell "digital transformation." I sell working solutions: a Next.js tool that processes documents client-side (no server costs), a WordPress plugin that auto-generates GDPR-compliant privacy policies, or an SEO audit that identifies actionable technical debt, not vanity metrics.