J Christine Feeley

J. CHRISTINE FEELEY - - Ft. Myers, FL www.linkedin.com/in/jcfeeley B2B S AA S/C LOUD ▪ HR/HCM/CRA ▪ T ELECOM ▪ P ROFESSIONAL S ERVICES HEAD OF MARKETING EXECUTIVE: HIGH GROWTH B2C & B2B COMPANIES Applying a buyer centric approach: Marketing converts to an accountable revenue engine Agile, senior marketing executive & performance driver who thrives in complex and rapid growth environments. Leveraging time-tested demand-generating strategies designed to accelerate & scale the conversion of prospects to sales accepted opportunities to propel businesses to next-level sales, growth, and profitability. MANAGEMENT SUMMARY Executive Management: Marketing Revenue & Profit Growth; Budget Development & Management; Outbound, Inside & Partner Sales Channel Management; Forecasting, Performance Reporting & Analytics; Leadership & Team Development Strategic: New Account Acquisition Strategy & Planning; New Product Go-to-Market; Lead Gen Process Workflows & Conversion Optimization; Lead/Demand & ABM Lead Engagement; Qualified Buyer Intent Marketing; Partner & Referral Marketing; Rebranding, Competitive Messaging, Persona Profiling; Customer upsell & satisfaction Tactical: Marketing & Opportunity Pipeline Management; Marketing & Sales Tech Stack Planning/Operations Management (automation agnostic); Integrated Multi-Channel Campaigns (National & Regional); SalesForce CRM/Database Optimization; Website Lead Mapping, Content Planning & Development; Paid/Non-Paid Direct, Digital & Social Media Campaigns; Strategic Event Planning & Management Page 2 of 3 JC Feeley Professional History GLOBAL HR RESEARCH(now a DISA Company) Ft. Myers, FL >$400M, PE-owned, SaaS-based pre & post employment screening & Safety Monitoring  2019 to January 2023 Vice President of Marketing (B2B) Leadership Scope: Demand/ABM Generation - Tech Partnership/Alliances – Marketing Operations/Tech Stack & CRM Optimization – Customer Upsell – Content Strategy & Creation – Digital Media – Outbound & Inside Saless Recruited to establish and scale lead gen marketing strategies, operations, cross-departmental processes, and campaigns used to fuel organic and new acquisition growth through accelerated sales accepted opportunities, with a bias towards enterprise. Served on leadership team that propelled company from $49M to $110M+ in <3 years STRATEGIC MARKETING PLAN: Established a qualified marketing pipeline of 70K+. Accelerated high-value, sales accepted opportunities valued at $17M in 2022 for both middle-market and enterprise Product Marketing: converting & scaling custom solutions to upsell to existing customers and provide a point of entry for new customer acquisitions. GOAL ACHIEVEMENT: Reached 100% of 2021 goal in 9 months and 100% of 2022 goal in 8 months as the driving force behind multi-channel marketing, new logo acquisition strategies, and tactics CRITICAL EOY RESULTS: 292% over annual plan via channel marketing and 183% over plan via partner channel. Marketing generated 82% of all inbound leads for both middle market and enterprise; enabled sales to accept >90% of all outbound scheduled lead appointments. ORGANIZATIONAL LEADERSHIP: Assembled and grew new marketing team from 1 to 10, while mentoring individuals through career paths and meeting all KPIs. STRATEGIC PARTNERSHIPS: Delivered 2x increase in partnership-marketing lead referrals, $47K/month in average lead value, and 70% in transactional conversion rates. CUSTOMER RETENTION: Secured top rankings across multiple nationally recognized HR & digital publications AMP MARKETING, LLC  Algonquin, IL 2023- Current ; 2007 to 2019 Niche marketing consulting firm Managing Partner (B2B/B2C) – Interim CMO Notable Client Roster: CultureFit- Tech Staffing & Recruitment; Harbor Clinical – Pharma Clinical Trials; Vonco – Medical Device Manufacturing; Complia Healthcare – BPM Software & Analytics, Verizon – Business Division, Theorem – Hedge Fund Post-Trade Management Platform, RhinoDox – BPM/ECM Software Traditionally retained by $10M-$500M B2B/B2C clients to step into marketing leadership roles, supporting lead gen marketing strategies and operations and resolving strategically challenging initiatives with adverse revenue impact. Grew business year over year and hired additional management partners to accommodate client demand for highly focused, sales-enablement value propositions. TELECOM/SAAS: Regularly contracted as Interim CMO, leveraging telecom industry experience and most effective lead and revenue generating strategies and plans, most notably proving value to 2 Chicago regional telecoms (B2B/B2C). PHARMA: Orchestrated aggressive, $3M first-year revenue growth for start-up pharma trial management organization with full-scale go-to-market strategy and plan. HOME HEALTHCARE: Equipped $50M+ BPM (SaaS based platform), national home healthcare staffing management platform company with a proprietary lead-gen accelerator process to double qualified leads. Fast-tracked marketing- to sales-qualified lead process by combining marketing financial impact analysis, unique content strategy, lead identification/qualification, and marketing/sales automation. J. CHRISTINE FEELEY CTE (now Comcast)  Page 3 of 3 Dallas, PA 2005 to 2007 $1.1B, publicly traded telecom, Internet, and security company. Corporate Officer & Vice President of Marketing Leadership Scope: New Customer Acquisition- Product Marketing – Channel Marketing – Sales (Outbound & Alternative Sales) – Sales Compensation Marketing Communications – Strategic & Analytic Teams – Budget Planning & Management Recruited to re-organize and improve revenue performance of 40- person marketing team, 160 person outbound call-center, 8 man enterprise sales, $2.8M budget while overseeing 5-year corporate planning strategy for 5 P&Ls. Led 180-degree team transformation designed to accelerated new customer acquisitions, increased customer retention, and the successful rollout of 15 new products in 18 months and $100M> in incremental revenue. PRODUCT & REVENUE RESULTS: Triggered >$100M in incremental revenue and trimmed 5% from customer cancellations; capitalized on emerging growth in data and application demand by converting legacy product menu and revenue streams during rollout of 15 new products in 18 months - 18% monthly revenue increase/customer. ORGANIZATIONAL TURNAROUND & POST-REORG IMPACT: Meeting/exceeding MoM sales objectives for marketingsupported products and services after re-organizing and creating a financially disciplined, agile marketing team. Retained 100% of FTEs. CRM UPSELL STRATEGY: Delighted customers with bundled upsell solutions and automated customer communications based on transactional activity, including new product recommender engine, upsell scripts, and communication road map. EXPENSE CONTROLS: Shaved 26% from marketing expenses with zero impact to response rates (as high as 12%). BRAND PARADIGM SHIFT: Catapulted brand perception from telephone company into an integrated communications provider after overseeing re-branding study and combining all business units under a single CTE umbrella. VALOR TELECOM (now Windstream)  Director of Marketing & Outbound Sales, 2001 – 2005 RAPP COLLINS WORLDWIDE  VP of SBC Group Account (now AT&T), 2000 – 2001 Education & Leadership Bachelor of Arts (B.A.) in Business & Communications  University of Iowa, Iowa City, IA ▪ American Marketing Association- Executive ▪ SHRM Executive Member ▪ Elected Member, Chicago IT Roundtable