Izu Igwegbe

Izu Igwegbe- |-Summary I’m a marketing & brand professional with a background in filmmaking. Passionate about growth marketing and storytelling. I have a knack for turning big ideas into bigger results. I thrive on the thrill of making impact, and ready to roll up my sleeves and dive into the nitty-gritty of data to uncover hidden opportunities. I believe in the power of storytelling and connecting with people on a human level, using creativity and empathy to build authentic brand experiences that drive growth. Driven by improving the human condition and I an aversion for waste. Lets team up and bring some serious magic into your growth strategy. Core Competencies • Data Analytics Google • Certified • SEO & SEM • • A/B Testing and Conversion Rate Optimization • • Email Marketing Automation CRM and Marketing Technology Paid Advertising Marketing Automation and Lead Generation • • • • Web Analytics and Tag Content Management Systems (WordPress, etc.) Social Media Marketing Project Management Experience IdleWorks Studios, (Freelance Agency Marketing & Brand Strategist 2021 - 2023 • Increased website traffic by 40% through SEO optimization and content marketing strategies (i-Academy Tech Hub) • Generated a 200% increase in social media engagement through targeted ad campaigns and compelling content (Motopay, i-Academy) • Managed and grew email subscriber list by 350% through effective lead generation and nurturing campaigns (Motopay, i-Academy} • Successfully executed and managed PPC campaigns, resulting in a 30% decrease in cost per conversion • Developed and implemented a comprehensive digital marketing strategy that led to a 25% increase in online sales (iAcademy) Brit Properties, Ajah, Lekki (Real Estate) Brand Strategists • • • • • 2019 - 2021 Led the development of a new brand identity, including a refreshed logo, visual assets, and brand guidelines, resulting in increased brand recognition and positive customer feedback. Directed the successful launch of a new sites, overseeing market research, brand development, and go-to-market strategies, resulting in positive brand reception. Developed and executed a multi-channel brand awareness campaign that resulted in a 30% increase in brand recognition and recall among the target audience. Established and maintained brand consistency across all touchpoints, ensuring a cohesive brand experience and enhanced brand credibility. Successfully negotiated and implemented strategic brand partnerships or collaborations that elevated brand visibility and relevance within the industry. Sage Media, Ikeja, Lagos Production Assistant • • • • Streamlined production process to ensure that everything runs smoothly and efficiently. Always ensured that all team members have the necessary resources to complete their task I Assisted in ensuring that projects are delivered within budgets Ensured production output meet the standard quality. 2018 – 2019 Projects • i-Academy Tech Hub 2023 Executed an online campaign that attracted over 6,000 students to register for the tech training program. • Market Moni- A federal Government social intervention program for small business owners. Was responsible for the online media campaign. Lead a team of 5 that produced a documentary for the project Education National Open University (NOUN) BSc Mass Communications Second Class Upper Jan 2016 Professional Certification Google Analytics Google Certification Jun 2023 Filmmaking – Cinematography Center for Media Development (CMD) Aug 2016 Additional Information • • • Cultural Experiences: Visited over 13 states in Nigeria Social Impact: A member of the Rotary Club of Lagos Personal Interests: Video gamer, traveler, bicyclist, Moderate reader