Graduating with a Bachelor of Science in Computer Science from the University of Sindh has provided a strong foundation for my career in SEO. Currently, I serve as a Senior SEO Specialist / Team Lead at Turn Up Technologies, where I lead advanced SEO strategies, manage keyword research, and conduct technical audits to enhance organic traffic and rankings.
At Turn Up Technologies, I collaborate with cross-functional teams to align SEO initiatives, stay ahead of algorithm updates, and optimise websites. Leveraging tools like GA4, GSC, and Semrush, I analyse performance metrics and provide actionable insights, driving continuous growth and alignment with organisational goals.