Izabela Bronikowska

Izabela Bronikowska Sales, Marketing and Business development -- Belgium, 1410 Waterloo https://www.linkedin.com/in/izabela-bronikowska-5b7a157/ Languages: English, French, Polish, Russian; Nationalities: Belgian & Polish EXPERTISE OPERATIONS MANAGEMENT Business Development and business management. Managing sales and marketing and R&D projects from A to Z on day to day operations (up to 49 countries teams, Key Accounts and 24 Distributors) Increasing operational efficiency and quality, focusing on high added-value activities, implementing saving programs and new project for continuous improvement Outsourcing/offshoring of services, merger in a post-acquisition context, process, team management, digital transformation, etc. Strategy development. Performing impact study, setting up infrastructure, organizations, processes, and tools Handling change management LEADERSHIP Leading international and multicultural multidisciplinary teams Building international team spirit and cohesion, developing team autonomy and employee empowerment Coaching, mentoring future leaders in the professional environment Developing enhanced processes and organizations inspired by best practices IMPROVEMENT PROFICIENCY Global Sales & Marketing Director, Commercial Lead, department and Accounts Management, agreements, Contracts negotiations, reporting. Budget and P&L management Defining and running strategy and action plan, promoting change, implementing continuous measurement & improvement International market trends, innovations, product performance analysis, pricing, rotation and competition monitoring Forecasting, production planning and coordination (up to 7 production plants in Malaysia, China, Canada and Europe) Innovation & Technical Lead. R&D, New product development and management New products launch and market introduction, exhibitions and trend shows Brand building, global marketing planning. Strategy development and tactical planning, Communication and PR. External and internal, agency and Team coordination WORK HISTORY GLOBAL BUISNESS DEVELOPMENT MARKET DIRECTOR, Liege (EverZinc Group)  Nov. 2017 – May 2020 NEW BUSINESS DEVELOPMENT DIRECTOR, Mortsel (Agfa-Gevaert N.V)  Nov. 2016 – Nov 2017. GLOBAL Marketing DIRECTOR, Waterloo (Cotton Group)  Jan. 2016 – Nov.2016 Brand and Strategy Marketing Manager EMEA, Diegem (Goodyear S.A)  Jan. 2013 – Dec. 2015 BUSINESS DEVELOPMENT Manager EMEA, Lasne (Heelys sport Int.)  2011 – 2013 Senior Brand and business development Manager – EMEA Anderlecht (Ansell Healthcare)  2008 – 2011 Global Brand Development Manager, Waterloo (Oriflame cosmetics S.A)  2002 – 2008 Marketing Manager, (Casino Group S.A – Geant S.A). Warsaw, Poland  1998 - 2002 Marketing Manager, (E Leclerc Group S.A.), Warsaw, Poland  1997 – 1998 Business Owner, (Garden Flox Poland), Warsaw, Poland  1994 – 1998 (landscape architecture – company owner) EDUCATION & PROFESSIONAL DEVELOPMENT MBA - Master of Business Administration - HSMM University, Warsaw, Poland  1999 - 2002 Master Engineering Degree, Architecture - SGGW University, Warsaw, Poland  1992 - 1997 Strategic Negotiations - University of Michigan, USA Social Psychology - WESLEYAN University, USA Introduction to Psychology - Yale University, USA PROFESSIONAL EXPERIENCE EverZinc Group  Angleur, Belgium  November 2017 – May 12th 2020 GLOBAL BUISNESS DEVELOPMENT MARKET DIRECTOR/Global Sales and marketing Director Lead multinational sales team. Sales volume: 115.000 T. Revenues (Gross margin): ~150 M€. First line sales in the different regions worldwide. Manage plants capacity in Belgium, Norway, China, Malaysia, USA and Canada. Direct global management of key accounts of the business. Define the action plans, ensure execution and budget achievement. As a Commercial Director and member of the Operational Management Team, responsible for global sales results and marketing strategy. Key Accounts, New business opportunities and product development from A to Z. Positioning, budgeting and lifecycle portfolio management responsibility for technical / regulatory requirements, quality and global P&L for the category. New opportunity identification, business, stage-gate process, production development approval, regulatory compliance, regulations and documentation. S&OP and product lunch. Contributions & Key Accomplishments: Delivered 5 years strategy plan with successful implementation achieving 15% grow in the key category in the first year and 20% in following years. Developed 2 new segment and products. Global profit opportunity in Electrolysis segment for Metallurgy market and in Gold & Silver Mining with potential business grow by 45%. New product introduction in the chemical and anticorrosive protection paint market for the key accounts globally in cooperation with Liege University. Introduction of new interactive commercial reporting tool and sales training to increase Team motivation and goal orientation. Agfa-Gevaert N.V  Mortsel, Belgium  November 2016 – November 2017. GLOBAL Strategy and NEW BUSINESS DEVELOPMENT Director HELTHCARE CR/DR As a member of the Imaging Radiology Leadership Team, outline the strategy vision and direction for the products, New Product Development, Marketing and Product Management. P&L and business strategy management. Leading a team of 25 market managers, product managers and a team of application and technical engineers. Responsible for the P&L of a business of € 250 Mio globally. Develops and translate the Global strategic long-term vision for into market plans which are financially viable together with the sales and services country teams. Define the Go-to–market strategies and communicates strategies into implementable tactics and ensures smooth execution by cooperation with/coordination of cross functional team members. Executing pricing and contract strategies. Leading large scale worldwide market mapping in order to define and execute hospitals imaging digitation strategies Contributions & Key Accomplishments: Develop together with Business intelligence office 5 years strategy and implementation plan for DR business unit Define with Product Management Team new product segmentation with TMS strategy recommendation for future investment and developments. New product launch of DR 800 New European pricing model and positioning to escalate positioning and product line profitability. Provision of annual forecasts for adjustments in liaison with the Planning Department. THE COTTON GROUP S.A. part of The Fristads Kansas Group  Waterloo, Belgium  January 2016 – November 2016 Global Marketing DIRECTOR As a member of the Management Team, outline the strategy vision and direction for the product Collection, New Product Development, Marketing and Product Management. P&L and business strategy management. Contributions & Key Accomplishments: Lead multifunctional teams of 5 direct reports to increase market share and cash flow through S&OP alignment, strengthening brands through B2B, new products development, pricing strategies, and market insights. Recommend a 5 year view strategy and annual implementation action plans Monitor market trends and translate into commercial opportunities for concepts and products. Monitor and manage the complete life cycle of each and every individual product and/or product concept. Especially with focus and tight management of introduction of new products and/or concepts and out phasing of out-going products. Optimize number, composition, productivity and profitability of SKUs within the overall frames.  Create a European pricing model and positioning for the product for all markets and all buyers in order to provide the most adequate competitive positioning and product line profitability. Provision of annual forecasts for adjustments in liaison with the Planning Department. For New Product Development (NPD) develop and maintain a structured development process. Develop and implement go-to-market plan and marketing packages to drive and/or support global sales initiatives. Propose and evaluate the effectiveness of promotions: price-offs, extra free, overstock promotions, theme promotions, launch promotions, incentives (advertising allowances, premiums, contests) -evaluate impact on product and company profitability (and volume).  GOODYEAR DUNLOP TIRE OPERATIONS S.A.  Diegem, Belgium  January 2013 – December 2015 Brand and Strategy Marketing Manager EMEA Oversee Goodyear Tire & Rubber and subsidiaries brand and marketing strategies for Europe, the Middle East, and Africa (EMEA) which resulted in €240 million in the combined regions for Goodyear and associated brands and developed Media solutions totaling over €3.8 billion in net sales. Drive long-term innovative brand strategies, equity building, product portfolio management, and product launches. Developed and implemented the Goodyear digital vision and strategy currently being deployed and overseeing market capabilities through gap analysis. Review and update forecasts monthly while managing profit and loss responsibilities. Contributions & Key Accomplishments: Lead multifunctional teams of 2 direct and over 30 dotted line reports to increase market shares and cash flow through S&OP alignment, strengthening brands through B2B, B2C, and events, new products development, Channel Strategy through trade marketing, localized pricing strategies, and market insights. Develop and implement all Goodyear campaigns by designing project roadmaps, following up on business deliverables, defining requirements, and utilizing context of markets and impacts such as risks, budgets, planning, and other factors while adapting to the new Target Market Segment (TMS) consumer segmentation. Develop and manage 360 marketing support to ensure the Goodyear brand is presented effectively at all points of consumer contact. Promoted brand positioning and strengths in OE technical/sales presentations up to 6 times a year for audience sizes between 50 and 850. Leading team of 120 engineers contributing to the stage and gate process approval. Responsible for All brands and all category product developments for Goodyear, Dunlop Sava, Debica and OE. Delivered in total 10 retail products to the market: 4 new winter products with full marketing material packages and supported by International launch events in 2014 and 3 new products in 2015 with AA tire label launch included. And 3 OE. Lead the development and introduction of new interactive training tools for sales force and dealers for personal computers and mobile devices in April 2015 to support value and benefits of Goodyear products. HEELYS SPORTS INTERNATIONAL  Lasne, Belgium  2011 – 2013 Marketing and BUSINESS DEVELOPMENT Manager EMEA Managed international business operations in Europe, the Middle East, Africa, Russia, and the CIS. Additionally, oversaw 24 distributors in non-EMEA territory in developing strategic relations. Ensured consistency of Branding and Vision implementation across markets. Developed and monitored the Sales, Advertising and Promotions budget. Contributions & Key Accomplishments: Served as the head of marketing of the EMEA region leading marketing teams, strategies and project cycles, and actions Developed marketing strategies for all of Heelys brands including: Heelys shoes with wheels, professional stand scooter for professional riders, back packs, and Tony Honk skateboard. Coordinated with suppliers in China, the UK, Germany, the Nederland’s, and Italy to develop project roadmaps and product developments. New SWSport brand development and global launch strategy set up for products in retail markets such as Go Sport, Decathlon, and Carrefour in order to create a 2nd price point in response to consumer demand. Established new distribution opportunities in Europe, Japan, Columbia and Panama and developed contracts and agreements to drive sales and build brand awareness in new markets. New trade and merchandising strategy introduction and implementation with a focus on communications and special materials developed for retail chains which resulted in sales increasing by 50%. Established digital activation campaigns to develop the relevant customer and consumer insights to drive the growth platform of the Heelys consumer products portfolio in the region. Digital / consumer engagement activation. Designed business development strategies across the region resulting in volume growth with 7 new distributors. ANSELL HEALTHCARE  Brussels, Belgium  2008 – 2011 Senior Brand and business development Manager – EMEA Oversaw brand expansion and new business development across CIS, Europe, Middle East, and Africa. Managed international business operations. Harmonized and streamlined the existing product portfolio in order to create better growth opportunities. Coordinate strategic and tactical implementation of marketing plans. Supervised 2 direct reports. Contributions & Key Accomplishments: Increased sales by 60% while increasing market share in South Africa in 2009. Introduced a new trade and merchandise strategy, increasing sales by 25% in emerging markets. Slashed manufacturing cost and processing time by 50% by merging languages group in the product portfolio. Developed new business in Ukraine, Estonia, Romania, and Croatia. Polyisoprene (latex allergy free) first worldwide innovation introduction. ORIFLAME COSMETICS S.A.  Brussels, Belgium  2002 – 2008 Global Brand Development Manager, 2006 – 2008 Oversaw the branding structure producing € 120 million in net sales. Traveled to Hong Kong, China, and India to meet suppliers, visit factories or trade shows, and source new business development opportunities. Formulated a global accessories strategy, developing new product introductions from concept to packaging and catalogue layouts. Managed 3 direct reports and reported to the Chief Marketing Officer and a Board Members. Contributions & Key Accomplishments: Created new category strategy based on the innovative global customer research feedback, producing a dynamic category growth of 26.8% in sales and 11.4% in contribution. Designed a financially sound 3 year short term plan and 5 year long term strategy that aligned a top management brief team with suppliers which led to the final development to consumers. Ran post-launch analysis to develop conclusions and prepare for future launches. Marketing Planning and Merchandising Manager EMEA, 2002 – 2006 Created acquisition, retention, and support programs to attract customers and distributors. Supervised all creative output including catalogues, flyers, and sales support materials. Organized annual and quarterly regional marketing planning conferences. Reviewed all promotional material to ensure consistency in message. Collaborated with forecast and supply chain groups to deplete obsolete stocks and prevent oversupplying product. Contributions & Key Accomplishments: Produced 30 million catalogue copies annually, consisting of 18 different catalogues of 88 pages in length, and translated into 12 languages. Increased catalogue sales from € 100 million in 2004 to € 115 million in 2006. Created new marketing strategies to enter new markets in Lebanon, Saudi Arabia, and Sudan. Developed a loyalty program to drive sales agent recruitment and retention. CASINO GROUP S.A – GEANT POLSKA S.A , WARSAW, Poland  1998 – 2002 MARKETING Manager Provide complete marketing service and regional strategy. Increase costumers’ traffic through promotional activities Responsibility of € 10M marketing budget. Reporting to the General Director, 4 direct reports. Instigated and deployed contingency plans in reaction to market fluctuations and competitor initiatives Co-ordination of all ATL and BTL marketing activity for Geant hypermarkets in Poland. Planning, management and reconciliation of marketing budgets Supervision of third party suppliers including advertising agencies, media houses, and distribution Ongoing financial analysis of product and promotional programs at forecast and post-campaign stage Implemented category, brand and sales support activities consolidating global corporate guidelines Analyzed and interpreted customer, sales force and competitor data in order to generate profit plan Recruited and trained local staff in order to maximize team stability and retention Development, design and maintenance of the company website www.geant.pl Contributions & Key Accomplishments: Created and implemented Marketing strategies for 18 supermarkets openings in the biggest cities Created new promotions organization process – defining Central Purchasing procedures for new products and a centralized new product management structure Improved customer traffic, through review of promotional strategy Reviewed media and production costs to reduce cost through better practice, revised supplier base & economies of scale in order to efficiently utilize marketing budget Developed new systems and procedures for monitoring competitor activity E.LECLERC S.A , WARSAW, Poland  1997 – 1998 MARKETING Manager Opening first big shopping center in Poland. Provide complete marketing service. Increase costumers’ traffic through promotional activities Responsibility for marketing budget and suppliers. Reporting to the General Director, 2 direct reports. Business Owner, (Garden Flox Poland), Warsaw, Poland  1994 – 1998 (landscape architecture – company owner)