IYAD
ABBAS
ART DIRECTOR & SOCIAL MEDIA MARKETING
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Holmenveien 95, Oslo, 0376
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Profile
Highly ambitious creator with a background in Art, sales, marketing and advertising. Expertise in
market analysis, forecasting and client needs assessments.
Employment History
Social Media Marketing Strategic, Self Employed, Oslo
October 2015 — Present
• Increased customer engagement through social media.
• Drove brand awareness by 80% by developing targeted online marketing campaigns.
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive major business initiatives, including increased customer
retention, sales, online presence, brand awareness, website, or social media traffic.
• Planned and instituted a social media marketing plan for Artists, Brands, companies.
• Improved page content, keyword relevancy, and branding to achieve search engine
optimization goals.
• Analyzed competitor pages to locate back-link and keyword opportunities.
Marketing Assistant, Von Doren Fine Timepieces, Oslo
June 2018 — April 2019
• Assisted with capturing and analyzing social media metrics.
• Adjusted ads to better align with desired consumer audiences and improve conversion rates.
• Created unique and engaging content for a range of social media platforms, including Pinterest,
Facebook and Instagram.
• Developed ads targeting specific users for key promotions.
• Handled social media accounts for the company, increasing overall following from 0 to 90%.
• Consulted with product development teams to enhance products based on customer data.
• Supported marketing executives with marketing tasks, consistently taking the initiative to
increase productivity and knowledge.
• Stayed updated with the latest marketing concepts and techniques.
Sales Marketing Manager, Mr.CAP UAE, Dubai
January 2012 — September 2015
• Monitored customer buying trends, market conditions and competitor actions to adjust
strategies and achieve sales goals.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing
operations.
• Managed sales promotions and marketing strategies on major social media sites.
• Spearheaded successful branding initiatives, sales strategies and public relations approach to
underpin and enhance marketing campaign deployment.
• Analyzed sales and marketing data for improved strategies.
• Helped sales and marketing team members continuously improve product knowledge, skill
set and career-building potential by motivating strong revenue numbers and continued
promotional success.
Sales Executive, Advanced Media Trading LLC "AMT" , Dubai
January 2009 — February 2012
• Analyzed past sales data and team performance to develop realistic quarterly sales goals.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price
points and set structures to achieve profit targets.
• Managed the entire sales cycle across customer accounts, proposing and closing sales to
achieve total revenue growth, profit and customer satisfaction plans.
• Coached sales associates in product specifications, sales incentives and selling techniques,
significantly increasing customer satisfaction ratings.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Executed local, regional and national marketing and branding initiatives to drive sales within
existing and prospective accounts.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order
documentation.
Education
Bachelor of Arts, Academy of Fine Arts, Baghdad
May 1999 — August 2004
Fine Art & Humanities
Links
Art Rewards
LinkedIn
Instagram
Skills
Leadership Skills
Creative Problem Solving Skills
Excellent Communication Skills
Digital Marketing
Copywriting
Social Media Management
Art Direction
Marketing and Sales
Languages
Arabic
Bokmål, Norwegian; Norwegian Bokmål
References
References available upon request
English
