Ivy Ruth Inogada

IVY RUTH INOGADA PROJECT MANAGER / DIGITAL MARKETING MANAGER / BUSINESS CONSULTANT OBJECTIVES To become a part of a highly competitive, dynamic and aspiring company or organization that will utilize my potential, capabilities in generate interesting, exciting and productive ideas using my strong decision making skills that could contribute to the organization growth. My primary objective is supporting business owners and solo entrepreneurs in the area of customer service, marketing and social media CONTACT -- www.ivyinogada.com EDUCATION QUALIFICATION ▪ Highly accomplished professional with diverse experience poised ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ to transition to virtual assistance for small business owners and individuals. Offer outstanding administrative and project management skills. Exceptionally well organized, efficient and disciplined. Excel at multi-tasking and time management. Possess well-developed interpersonal skills. Strong coordination skills to work with management, crossfunctional teams and vendors/clients in the execution of daily tasks. Exceptional team leader with strong ability to generate and maintain records, oversee projects, keep team on track and meet deadlines. Versatile in many computer operating systems and marketing tools Excellent written/verbal communication skills. Tenacious problem solver, including but not limited to computer issues and technical difficulties June 2013 - March 2015 San Carlos University - Main Masters in Business Administration Entrepreneurship June 2007 - March 2011 University of Cebu - Main Bachelor in Science - Nursing Sept 1999 - May 2007 Saint Mary's High School Dubai U.A.E. Secondary Education Sympas LLC. Senior Project Manager Jan 2020 - Oct 2022 Meeting customers expectations by recommending changes to product or services and websites. Administering and supervising web merchandising team to accomplish the company target. Developing strategies to make recommendations for best investment tactics for each department. Providing support for strategy development and sales performances. Executing, managing, and maintaining a portfolio of client e-stores - leading the entire process from the customer briefing and brand immersion process through to project completion. Making a technical assessment of the site in advance Eloc Global Ecommerce Project Manager Sept 2016 - Nov 2019 Managed customer acquisition, executes sales marketing campaigns and analyzes data results Oversee day to day operations from sales, marketing and content. Led the planning and implementation of appropriate ecommerce solutions by working with Web and offline professional involving system management, merchants, suppliers, payment gateways and third parties. Established alliance partnership with digital influencers and partnering organizations to support the cause of the project Spearheaded marketing strategies and promotional campaigns for local and international brands. Increased sales and traffic through lead generation, funnel conversion and email marketing tools Handled various ecommerce businesses such as Skincare, Home/Kitchen, gardening. Marketing automation for email marketing using Mailchimp, Zapier or Ontraport and ManyChat messenger marketing. Overseer Social media marketing including paid ads, content marketing, and influencer outreach. PERSONAL INFORMATION Age: 33 years old Place of Birth: Cebu City Date of Birth: February 14,1989 Height: 5’5’’ Ft. Marital Status: Single Nationality: Filipino Religion: Roman Catholic TOOLS mail Automation - Mailchimp - Zapier CRM - Ontraport - HighLevel App - Clickfunnel - Hubspot Project Management - Basecamp - Trello - Slack SparkRaise Digital Marketing Manager Jan 2016 - Sept 2018 Creation and publishing of relevant, original, high-quality content for international brands/clients Implements a content editorial calendar to manage content and plan specific, timely marketing campaigns Designs, creates and manages promotions and Social ad campaigns Demonstrates ability to map out a comprehensive social marketing plan Becomes fully immersed in the clients' brand and culture Search for potential leads of small to medium size startup businesses. Scheduled them for interviews for the crowd funding campaign. Executes the content editorial calendar Publishes all content on digital channels Schedule and publishing contents and campaign using hootsuite, buffer and canva as one of the social media tools Monitors brand influencers’ posts about the brand Assists in copywriting for assigned projects Content writing and graphic designs for social media and blog posts' featured images. Off-page activities like forum posting, social bookmarking, press release submissions, and content marketing. World Craft LLC Project Manager Feb 2014 - Jan 2017 Analyzes key metrics and tweak strategy as needed Monitors effective benchmarks (Best Practices) for measuring the impact of social media campaigns Executes the content editorial calendar Publishes all content on digital channels Moderates and responds to all customer inquiries sent via digital channels Enforces digital guidelines across all digital channels Generate monthly client reporting for all major metrics, goals tracking, revenue tracking and other paid search initiatives. Leads the creative team and directs project completion Update ISF and deliverables Link Building Strategies and email marketing implementation using Mailchimp Formulate and implement PR campaign and strategy for the channel, its special projects through all mediums necessary and available Social Media Scheduler - Hootsuite - MeetEdgar - Later - Tailwind Graphics - Canva - Crello - Adobe Photoshop Task Manager - Asana - Clickup Gathers and reports relevant statistical data; keeps track on developments and information and conditions in local, regional, or national areas that may affect market and industry Ongoing Optimization and keyword updating to maximize the clicks per money spent google adword. A/B Landing Page Testing for Conversion Optimization Analyzing search analytics tools such as Google Analytics, Google Webmasters Tools, etc and interpret data, performance of keywords, quality score, placement sites, ad copies, bounce rates, conversion, etc. Collaborating with the development team on resolving issues, determine solutions, track and manage issues, and escalating to management when appropriate. Performing daily management of PPC Campaigns working towards different Key Performance Indicators (KPIs). Communicate with clients regarding Adwords account issue and improvements. Ramped Media Executive Virtual Assistant Mar 2013 - Mar 2015 Creates original articles based on client requirements (for websites, ebooks, marketing collaterals, technical writeups, academic papers, blogs, and textbooks) Assigned to write scripts/ press release for promotional and video tutorial Done a couple of short ebooks based on variety of topics Daily updates on any social media accounts and generating reviews and followers on instagram, facebook pages and other social media platforms Incorporated SEO keywords and tags into copy for websites to ensure customers' sites will be found by major search engine Delivered web-based communications and e-mail campaigns to targeted readers using mailchimp. Tracking the most ROI based keywords and working with the same. Link Building for the client's site on high DA websites in order to get maximum link juices. Competitor analysis and reverse engineering for branding and online reputation management. Optimizing all meta tags based on keywords. H tag and ALT tag creation for better SEO. Research and execution of ethical SEO practices. Bite Size Concept Marketing Manager April 2012 - Mar 2014 Determined the duties and responsibilities of individuals in a team. Analyzed the assigned projects and distributed tasks to the members as per their area of expertise. Offered solutions to the top management regarding projectrelated queries, Admin task – reporting, extracting data – excel. Contact businesses and identify key decision makers involved in the company’s sales and marketing initiatives. Diligently nurture qualified targets Establish interest and initiate communication to open up the relationship between the prospect and our client(s). Schedule an appointment between our client’s representative and the prospect in a time convenient for both. Set expectations for the meeting and handle prospect’s queries in a very professional manner Obtain and verify contact information including names, emails, addresses, etc. Input customer details and other pertinent information gathered from the initial correspondence in the CRM system. Send a calendar invite to all participants with the agreed Time and Date Lancelot Studios Jan 2010 - Mar 2012 VIrtual Assistant/ Social Media Manager Assigned to do a 30 minutes videos which including variety of marketing and health related topics Provide weekly books and product reviews in Amazon Delivered web-based communications and e-mail campaigns to targeted readers using mailchimp. Creates original articles based on client requirements (for websites, ebooks, marketing collaterals, technical writeups, academic papers, blogs, and textbooks) Edits/proofreads articles based on client specifications Transcribe youtube webinars and commercial videos In charge of the social media campaign and brands