Ivy Gay Santos

IVY GAY C. SANTOS - - Block 215, Road 1535, Building 1198, Muharraq, Bahrain PROFILEResults-driven and strategy focused marketing professional with thirteen (13) years’ experience in marketing communication, brand activation, event management, market research, business development, and merchandising. PROFESSIONAL EXPERIENCE Shop Manager/ Partner- Responsible for the daily operations of the cafe as well Lola’s Café as its overall direction, profitability, and reputation Bahrain- Developed online marketing campaigns on Facebook, 08/08/2017 – 08/08/2020effectively increasing followers by 1,000+ - Exceeded café sales goals by 20% Researcher- Responsible for prospecting, qualifying, and generating *Freelancenew sales leads to support the Sales and Marketing 02/2016 – 05/10/2019Director - Ran various reports to identify new customers and pinpoint opportunities to increase sales to current client - Conducted in depth internet-based research of key subject areas and hot topics within an industry sector - Ensured that the quality of prospecting data meets completeness and accuracy standards for our sales and marketing outreach (e.g., outbound calling, emailing)  - Built a strong databases (qualified leads) for an award-winning event, Global Forum for Innovations in Agriculture *Clients: One Communications & Marketing Group http://innovationsinagriculture.com/ deVere Acuma Insurance Brokers L.L.C. https://www.devere-acuma.com/ Event Planner- Provided strategic information required to market Media Generation International conferences W.L.L/ Oriel Events Ltd. - Liaised between internal and external parties to Bahrain source, coordinate and ensure that the event goes 27/11/2011 – 01/02/2016smoothly - Researched the commercial viability of an agriculture event, Global Forum for Innovations in Agriculture, now on its 7th edition and the largest showcase of sustainable agriculture innovations in the world Marketing Associate- Met with customers and prospective clients, Tekno Logika Pilipinas, Inc.responsible for the development of market segments Philippinesand soliciting of new customer relationships 24/02/2009 - 26/08/2011- Fostered strong relationship with customers and strategic partners to elevate brandawareness through a seminar series called ‘Usapang Tekno+Logika’ - Renegotiated and implemented sales deals that bought extra 1 Million PHP in FY 2010 Project Coordinator- Conceptualized and implemented below the line San Miguel Super Coffeemix marketing activities such as trade promotions, Co., Inc.merchandising blitz, and sampling activities Philippinesnationwide 16/03/2007 – 02/12/2008 EDUCATION San Sebastian CollegeBachelor of Science in Commerce Major in Marketing – Recoletos De ManilaGraduate Manila, Philippines March 2006 Mapua Institute ofBachelor of Science Major in Industrial Engineering Technology22 units credited Manila Philippines KEY SKILLS Hard Skills- Strong data and technical skills (Excel, Salesforce) - Data Mining - Marketing Campaign Management Soft Skills- Collaboration, Negotiation, Communication, Creativity, Passion for Meeting KPI's