Ivica Panic
Novi Sad, Vojvodina, Serbia-
-
linkedin.com/in/ipanic
Summary
I enjoy more than 10 years of delivering success in online marketing. Please let me know if there are any potential
projects where I could add value.
Experience
Chief Marketing Officer
BeatBind
Sep 2020 - Present (4 months +)
Ecosystem for Music Events
BeatBind connects musicians, venues, event organizers and fans to create the most memorable music
events on Earth.
eCommerce & Digital Marketing Consultant
Ivica Panic - eCommerce & Digital Marketing Consultant
Feb 2020 - Present (11 months +)
Responsible for all digital client efforts from strategy through creation and management; ~150k monthly
spending. Monthly calls & reporting. Google Ads Search, Display & Video, Facebook Ads, SEO,
Programmatic advertising (Google Marketing Platform)
Chief Marketing Officer
FEGOS
Apr 2020 - Dec 2020 (9 months)
Technology localization consulting. The FEGOS team has participated in an excess of 70,000 hours of
programs in the Balkan region.
The Company has over 50 available translators that are well versed in translation and subtitling
including but not limited to software such as SPOT and Subtitle Plus.
The culture at our Firm has been built on the foundation of Define. Achieve. Results allowing us to
deliver and exceed expectations consistently with our valued clients.
B2B,B2C Marketing Consultancy
Jan 2008 - Feb 2020 (12 years 2 months)
My clients are organizations and individuals from all walks of life entrepreneurs, startups, agencies.
Some gigantic names include Victoria’s Secret, Regus, Skrill… to name just a few.
What I did:
1. monitoring and analyzing market trends
2. studying competitors' products and services
3. exploring ways of improving existing products and services, and increasing profitability
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4. identifying target markets and developing strategies to communicate with them
5. preparing and managing marketing plans and budgets
6. producing reports to monitor results
7. supporting and managing a marketing team.
Business Development Director | Owner | Founder | CEO
Jan 2015 - Nov 2019 (4 years 11 months)
Pursuing business opportunities for long-term growth from customers, markets, and relationships in the
following:
1. Strategy & Planning
2. Branding/Re-Branding
3. Business Growth
4. Business Mentoring
PPC Campaign Creation Manager
First Beat Media Inc.
Jan 2014 - Aug 2016 (2 years 8 months)
Managing the PPC Campaign Creation Team of 7 people. Responsible for researching, implementing,
and managing SEO/SEM/PPC campaigns in support of the company's offerings.
Owner
Feb 2012 - Apr 2016 (4 years 3 months)
Special occasion gift shop.
1. recruiting, training, supervising and appraising staff
2. managing budgets
3. maintaining statistical and financial records
3. dealing with customer queries and complaints
4. overseeing pricing and stock control
5. maximising profitability and setting/meeting sales targets, including motivating staff to do so
6. ensuring compliance with health and safety legislation
7. preparing promotional materials and displays
PPC Ad Quality Management
First Beat Media Inc.
Jan 2012 - Jan 2014 (2 years 1 month)
Optimize the tasks flow and working procedures between team members in the PPC Campaign
Creation Team.
Mobile Application Development
ePanicDev
Jan 2012 - Jan 2014 (2 years 1 month)
Android Mobile Application Development
SEO Analyst
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First Beat Media Inc.
Sep 2009 - Jan 2014 (4 years 5 months)
Responsibilities:
1. Keyword research
2. Creating an overall strategy or Road map for a successful natural Search Optimization campaign
3. Creating an optimization strategy document and reports
4. Reviews of existing already completed campaigns
5. Verifying implementation of SEO recommendations
6. Maintaining and understanding of SEO industry trends and research industry related media
Packaging Department Manager
Victoria Group
Aug 1996 - Feb 2010 (13 years 7 months)
Managing the packaging department. ISO, HACCP, KOSHER and HALAL standars
Responsibilities and Duties :
Maintain and ensure compliance to packaging schedule and assign specific tasks and monitor all
packing equipments and supplies.
Coordinate with quality and warehouse departments to monitor everyday activities of units and ensure
efficient working of both manufacturing and packaging department and ensure continuous improvement
in same.
Manage all work according to packing schedule and maintain an inventory of materials and completion
of all projects with required timeframe.
Develop team environment in department and resolve all packing issues in coordination with quality
department.
Coordinate with sales management and evaluate all projects and recommend ways to reduce cost and
improve quality of all processes and provide necessary training and counseling to employees as per
requirement.
Education
Blockchain Council
Blockchain & Digital Marketing Professional™
2019 - Present
Certified Blockchain and Digital Marketing Professional is a unique training and certification specially
designed to demonstrate how Blockchain can revolutionize digital marketing. It discusses how
Blockchain can overcome the challenges faced by digital marketers in the current scenario.
ITAcademy
Associate’s Degree, Online Sales & E-business Development
2016 - Present
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University of Cambridge
Cambridge English: Business Vantage, Business, Management, Marketing, and
Related Support Services
2008 - 2008
Cambridge English: Business Vantage – CEFR Level B2
(IELTS band scores 5.5–6.5)
An upper-intermediate level of English.
Technical School
Technician Diploma, Industry & Consumer Electronics
1986 - 1990
Licenses & Certifications
Google Ads Search - Google
Google Ads Video - Google
Google Ads Display - Google
Google Analytics - Google
Bing Ads Accredited Professional - Microsoft
Inbound Certification - HubSpot
Display & Video 360 Certification - Google
Skills
SEM • Digital Marketing • Marketing Management • SEO • Web Analytics • PPC • Online
Marketing • E-commerce • Social Media Marketing • Mobile Applications
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