Ivayla Seidel-- -
PROFESSIONAL SUMMARY
Results-driven Business Management and Customer Success professional with experience in the PropTech industry and a strong background in conveyancing and legal services. Skilled in client onboarding, daily support, billing management, investor updates, marketing, and feature development. Adept at utilizing a range of digital tools to enhance customer experience and streamline business operations. Experienced in legal processes related to property transactions, providing valuable insights into compliance, contracts, and client representation. Passionate about fostering long-term client relationships and driving company growth.
WORK EXPERIENCE
Executive Secretary
Imtenan BV – October 2024 – to present
As an Executive Secretary to the Company Manager of this international business, I provided comprehensive administrative support and played a pivotal role in managing daily operations, assisting with high-level projects, and optimizing office efficiency.
Managed the Company Manager’s calendar, scheduling meetings, coordinating events, and ensuring smooth daily operations.
Organized international travel arrangements, including visa procurement, flight bookings, hotel reservations, and preparing detailed itineraries.
Maintained email management and ensured prompt responses to important communications, prioritizing tasks in a fast-paced environment.
Took meeting minutes and distributed relevant documents to stakeholders, ensuring clear communication and follow-up on action items.
Conducted research for business-related projects, including market analysis and competitor review, ensuring the company was well-informed and strategically positioned.
Assisted with the formation of new company operations, providing logistical and administrative support to streamline the process.
Acted as a virtual office manager, handling daily office tasks remotely, including document management, internal communications, and staff coordination.
Led recruitment activities, from job posting to interviewing and onboarding new employees, ensuring a seamless transition for new hires.
Assisted with international project management, coordinating tasks, timelines, and resources to ensure efficient execution of cross-border initiatives.
Managed personal appointments and confidential matters for the Company Manager and family members, providing discrete and effective support.
Contributed to the successful implementation of a new CRM system, enhancing team communication, client relationship management, and overall efficiency.
Key Achievements:
Successfully implemented and optimized a new CRM system, improving client data management and team collaboration across international offices.
Enhanced internal workflows, reducing scheduling conflicts by 30% and improving overall time management for the Company Manager.
Played an integral role in streamlining administrative processes, resulting in improved efficiency in travel arrangements, document management, and team communication.
Business Management and Customer Success Management
Snappily Limited – April 2024 – April 2025
Managed client onboarding, ensuring a smooth transition onto the company's online platform for estate agents.
Provided daily support, troubleshooting, and enhancing the overall customer experience.
Handled monthly billing and investor updates, preparing both financial and performance reports.
Led marketing efforts, including social media management and engagement.
Contributed to platform development by working on new features and gathering user feedback.
Utilized a range of tools such as Google Drive, Slack, Zendesk, Jira, Miro, Notion, and Xero to streamline operations.
Customer Success & Client Relationship Management
Business Operations & Process Improvement
Billing & Financial Oversight
Marketing & Social Media Management
Investor Relations & Reporting
Product Feature Development & User Feedback
Strong Communication & Problem-Solving Skills
Proficiency in Digital Tools & SaaS Platforms
Conveyancing Consultant
Taylor Rose Limited – September 2023 – present
Managing residential property transactions from inception to completion.
Drafting, reviewing, and advising on contracts, leases, and other legal documents.
Conducting title searches, land registry applications, and due diligence checks.
Liaising with clients, estate agents, mortgage lenders, and solicitors to ensure smooth transactions.
Preparing and submitting Stamp Duty Land Tax (SDLT) returns and other legal documentation.
Handling client funds and ensuring compliance with financial and regulatory requirements.
Advising clients on legal aspects of buying, selling, and transferring property ownership.
Managing post-completion matters, including registration of ownership and mortgage deeds.
Commercial and Residential Conveyancing Paralegal
Medway Law (Auction Pack Team) – May 2022 – August 2023
Managing a high caseload of commercial (20% of caseload) and residential properties (between 85 and a 100 files)
Signing off Leasehold and Freehold properties for exchange
Drafting legal documents
Carrying out detailed checks on Title Registers
Ordering searches and reviewing searches results
Communicating with third parties
Achieving targets and working towards strict deadlines
Maintaining a high standard of work and performance
Training new starters in the company and supervising their work
Conveyancing Paralegal
WSP Solicitors – July 2021 – April 2022
Promoted to a Paralegal after successfully passing my probation as a Legal Assistant
Supporting two Fee Earners
Onboarding new clients
Drafting and producing legal documents and letters
Issuing Contract Packs; replying to enquiries
Raising enquiries; ordering searches
Carrying out Source of funds checks, ID checks
Communicating with clients, introducers and third parties professionally and effectively, over the telephone, through email and in person
Using the case management system (SOS Connect and Intelliworks) effectively, ensuring all actions are completed correctly
Post-completion work; replying to requisitions issued by Land Registry
Completing all other tasks given by the Fee Earners
Conveyancing Assistant
Dee & Griffin Solicitors – October 2020 – June 2021
Promoted to Conveyancing Assistant after working as an Office Assistant for 4 months
Supporting the Fee Earner, alongside other members of the team, managing their caseloads by undertaking legal and administrative procedures as directed by the Fee Earner
Creating quotes for conveyancing for clients
Issuing initial paperwork , legal documents and preparing correspondence
Updating conveyancing cases accordingly
Communicating with clients, introducers and third parties professionally and effectively, over the telephone, through email and in person
Using the case management system effectively, ensuring all actions are completed correctly
Community Associate
Regus – Gloucester – January 2020 – August 2020 (Redundancy)
Greeting and welcoming guests, directing visitors to the right person and office
Arranging viewings with potential clients and negotiating on pricing
Receiving and sorting daily mail; receiving and forwarding incoming calls and responding to emails
Maintaining office security by following safety procedures and controlling access via the reception desk (monitor logbook, issuing visitor badges)
Preparing meeting rooms and day offices rented by external/ internal clients
Ordering front office supplies and keep inventory of stock and raising POs
Performing other clerical receptionist duties such as filing, photocopying
EDUCATION
Professional Bilingual High School – Pleven, Bulgaria – May 2016 - A* or Equivalent - Diploma in English and French
CPD Certificate in Business Management Level 2 – 08/09/2020
LLB Law – The University of Law – October 2020 – present