Ivana Jovanovic
Marketing Specialist
Basic info:
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Location: Novi Sad, Serbia
Email:-Social profiles: Linkedin
Experience
Executive Digital
Paid Media Specialist May 2018 - Present
Responsible for:
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Management and execution of paid media campaigns on all paid media channels, including SEM,
Display, Paid Social for assigned client accounts, focusing on gross profit growth
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Managing the monthly advertising budget and providing clear, strong reporting on tactics, ad
spend, results, and conversion metrics
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Delivering support and guidance to clients and internal teams for the planning of campaigns and
digital media direction
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Monitoring analytics and reporting the metrics for daily and weekly reports
Just Imagine - Daily Dose Of Creativity
Nom Nom Network
CEO & Founder March 2012 - Present
Responsible for:
2
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Founding, designing and managing website dedicated to Art, Crafts, DIY, Home Decor, etc.
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Overall website traffic growth - helped grow traffic of site reaching over 8000 visitors daily with
2M monthly page views.
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Social media followers growth (Facebook & Pinterest profiles with more than 70k followers
each)
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Advertising revenue
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Affiliate marketing with Amazon
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Blogging & content publishing (over 1k articles written & published)
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Copywriting & content marketing - Writing and publishing / seo optimizing / organizing articles
on the website
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Setup & managed guest posts & content contributors on the site
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Community management and social media marketing
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Google analytics
Scopic Software
Marketing Specialist S eptember 2017 - May 2018 (remote)
Responsible for:
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Analyzing marketing data (market, customer, product and competitors research)
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Planning and executing initiatives to reach the target audience through appropriate channels
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Developing and executing marketing strategies for software products and client products
(products range from cloud-based platforms, to mobile and desktop applications)
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Written content creation (copywriting for landing pages/websites, blog posts, articles, social
media posts, etc)
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Google display & social media strategies and advertising
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Media & Influencer outreach
Saturized - The Interactive Agency
Marketing Manager: December 2016 - September 2017
Community manager: October 2016 - December 2016
Responsible for:
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Analyzing marketing data (market, customer, product and competitors research)
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Determining and managing the marketing budget
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Creating, executing, and measuring digital marketing campaigns and defining and measuring
KPIs for marketing initiatives
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Having overall responsibility for brand management and corporate identity
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Having overall responsibility for creation and publication of all marketing material in line with
marketing plans
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Coordinating marketing campaigns with sales activities
3
Degordian - Independent digital production & marketing agency
Community Manager: January 2016 - July 2016
Responsible for:
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Community management - working on several social network profiles and pages
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Creating monthly social media plans for various brands
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Building and maintaining relationships with several brands’ fans
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Taking part in brainstormings and creative processes
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Social media analysis and reporting
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Generating content and building a social media presence on Facebook and Instagram for major
brands.
Education
Graphic Design and Engineering, University of Novi Sad, Serbia - Bachelor’s Degree;
Languages
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Serbian - Native
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English - Fluent
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Spanish - Conversational
Extra Skills
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Adobe Photoshop & Adobe Illustrator
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Photography
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MS Office / Google Docs, Sheets
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Wordpress, Instapage
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Google tools ( Analytics, AdWords, Tag Manager)
Qualities
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Having strong understanding of the components of compelling, action-inducing
communications
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Being a self-starter with lots of initiative, creativity, and drive
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Having strong understanding of best practices across a variety of social media platforms and a
great deal of common sense
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Having the ability to engage developers & designers
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Being proactive, curious, passionate and energetic
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Humble, empathetic, adaptable
