Ivana Đurić-｜
Dedicated marketing professional with 10+ years of active marketing and management experience (offline
+ online marketing). Eager to bring my expertise to a company that rewards hard work and creativity.
Working well both leading and with a team, ready to make tough calls and innovative approaches when
needed.
SKILLS
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Digital marketing strategy
Lead generation
Web analytics
Marketing strategies &
campaigns PPC
EDUCATION
Master - Faculty of
Management BK University
Belgrade Master of Marketing
and PR (2008)
University Degree Faculty of
Management BK, University
Belgrade B.A (in Marketing
management) -)
Languages
English – Native
Serbian - Native
Strengths
Strategic, creative,
mentoring, team player,
innovative, motivating
people, quick learner, time
management, self-motivated
Computer
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Social media marketing
Budgeting & Planning
Web analytics
Marketing communication
(ATL,BTL)
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Brand building
Content creation
Customer engagement
Focus groups & market
research
EXPERIENCE
Expert Associate for business users – Telekom Srbija -)
Build and manage social media marketing to generate brand awareness
B2B and develop leads. Provide strategic and tactical knowledge to the
team for all digital channels. Led market launch of new services.
Performed ongoing customer/market research and demographics profiling
to identify and capitalize on market needs ahead. Produces media kit that
demonstrated key marketing analytics for use in sales and presentations.
Led cost-effective digital marketing campaigns, identified opportunities
and adding an effective tool for sales representatives.
Head of BTL marketing communications – Telekom Srbija -)
Collaboration with a marketing agency and other partners. Coordinated
various promotional activities, complete monthly reports, and pro-actively
participated in weekly team meetings with managers. Manage corporate
events and all sponsorships promotions.
Executive Marketing and strategy consultant – IFG Consulting, UK -)
B2B communication, generating leads, build a database, manage and in
charge of company presence in MNO segment (presentations, event list,
partnership, announcements...).
Global Marketing director – Alpha Beta creatives, New York, USA -)
Creative online marketing agency based in New York, helps companies to
build online presence (websites, e-commerce, copywriting, social
networks, campaigns...). My role included:
Managing marketing department (remote and local team
members)
Managing wholesales accounts and international clients
Successfully planned and executed WooCommerce NY local
events
Marketing Strategy Project manager & PR manager – MyIbizaVilla, Spain
(Nov-) – Remote position
Spanish property manager. Responsible for building an online reputation,
representative company documents\presentations, manage client
database. Increase the booking ratio by 300% in 6 month low budget
skills
MS Excel – Intermediate
MS Word – Excellent
MS PowerPoint - Excellent
Google Ads – Intermediate
Facebook Ads – Intermediate
campaign
Marketing executive– IPVOne Communications, Toronto, Canada (Jun
2013- Dec 2016) – Remote position
Responsible for the development and execution of
integrated marketing communications plans and related
budgets. Managed corporate brands with an experiential
understanding of both B2C and B2B marketing, Led
creative design/copywriting for all channels, as well was
internal and external communication (including social
media, PR, community, partnerships...)
Marketing director – Mike Jones (Jan 2012- Dec 2018)
Online digital marketing agency focused on USA IT SME and Startup
companies. Responsible for implementing strategic marketing plan to
achieve corporate objectives for products and services. Managing
communication with international clients.
PROJECTS
Project digital marketing manager– Cherrypick, United
Kingdom (Mar – Oct 2018)
Marketing consultant – influence and online marketing gaming portal Gameriously.com (Dec 2017–Dec 2018)
Sport mts – sport sponsorships and digital
communications - Telekom Srbija (Mar – Sept 2017)
Event associate - BTF 2018 – Sept 2018
Marketing consultant, esports, online presenceTwogHub, Estonia – Sept-Okt 2018
Marketing consultant– ESG tour, esports online presence
- Mykonos – September 2017
Marketing and event country executive - PlayIt Show PlayIT show, Belgrade, May 2017
Startup affiliate ecommerce website. Building online
presence.
Startup news web portal dedicated to video games
Digital channel dedicated to sports
Youtuber local festival
Online streaming platform for esports international
tournaments. Creating marketing strategy and execution
for all digital channels.
International CS:GO tournaments
The biggest gaming festival in Hungary. 1-day event.
Marketing plan, media buying, influence marketing,
marketing campaign
Marketing consultant - Larkon Studio, Israel (Jan – Mar
Fundraising for video game studio. Marketing plan and
2017)
campaign materials
Marketing executive TWC 2016, esports- Efrag Belgrade – Production and video espors company. Marketing for first
October 2016
international CS:GO event in Arena Beograd
Marketing digital associate - McCann, Romania – (Feb
Account manager for Telco
2016 – Oct 2016)
Project manager - Monago property, London, UK (July
Creating and implementing digital presence in UK.
2014 – Feb 2015)
PR and communication manager - Martk the Globe,
Digital nomad international event. Managed direct
Switzerland (July 2014 – Sept 2014)
marketing channels
Marketing consultant - Start 2 Model, Belgium (July 2014 Startup modeling platform. B2C and B2B communication
– Jan 2015)
SEO manager - Avalon MIS USA (Oct 2011 – Jan 2012)
Create content for the website and agency clients.
Marketing and PR associate - Trendy Tripping NY, USA
Event for premiere of Great Gatsby movie.
(Nov 2012 – Feb 2013)
