Curriculum Vitae
Ivan Sršen
Zagreb, Croatia
Employment history
Freelance writer specializing in marketing content - Various clients
August 2012 – Currently
Working with various clients creating quality content. Specialization includes marketing digital marketing blog posts and articles, email sequences, and direct sales letters.
In-house SEO Expert | Hrvatski Telekom d.d.
January 2010 - July 2012
Worked as an SEO specialist at the largest Croatian TelCo company, Hrvatski Telekom. My team and I developed SEO strategies, and implemented and monitored campaigns that resulted in doubling of organic web traffic.
Article writer | Opuzen Film Festival
June 2008 - August 2012
Worked on creating articles and content for a film festival webpage in Croatia. Collaborated with local and regional newspapers and covered festival related events in Croatia.
Education
Bachelor of Business Administration (B.B.A.), Internet Marketing | Saunders College of Business - Rochester Institute of Technology
2007 - 2011
Completed at Saunders College, part of RIT, NY, USA in May 2011. Extensive studies in Buyer Behaviour and Internet Marketing. Related courses: Marketing Metrics and Research, Marketing Strategy, Search Engine Marketing and Analytics, Buyer Behaviour, Social Media Marketing.
Bachelor of Business Administration (B.B.A.), Human Resource Management | Rochester Institute of Technology
2007 - 2011
Completed at Rochester Institute of Technology, NY, USA in May 2011. Graduated with highest honors Related courses: Human Resource Management Theory, Job Analysis and Design, Strategic HR Management, Human Resources: Recruitment and Selection, Organizational Behavior.
Certifications
Google Adwords Fundamentals
Google Partners Program
Earned 09/07/2014
Google Adwords Search Advertising
Google Partners Program
Earned 09/06/2014
Google Adwords Display Advertising
Google Partners Program
Earned 09/05/2014
Copyblogger Certified Copywriter
Completed May 2015
A bit more about me:
My name is Ivan Sršen and I am a purveyor of cleverly crafted words that sell, and a Top Rated freelancer here on UpWork! I am a professional writer skilled in communicating your message, clearly and concisely, to your audience!
I will communicate with you extensively before we start working on any project and this is because I aim to write content that is 100 % relevant to you! I will offer advice and propose alternatives but, ultimately, the client's word is law.
My job is done when you say so, which means I encourage revisions and am happy to do them if something is not to your liking! My writing style is clear, concise and to the point. I do my research on all topics, and adjust my style to targeted audience so it resonates better.
I've worked with numerous web portals, websites and businesses creating original and engaging content with the goal of driving traffic to web pages, positioning pages higher in the search, and increasing profits. I have four years of experience in content, article and blog writing, SEO optimization and am an AdWords Certified Individual (I hold AdWords Fundamentals, Search, YouTube, Display, and Mobile Certificates)
Do you need copy that sells? Or an engaging article that will get shared and re-shared until it gets a life of its own? If your answers are yes, then you've come to the right place. I specialize in:
* Creating a copy that actually sells.
* Producing killer email marketing content that will help you get more subscribers and leads.
* Writing content that will drive your existing down the sales funnel and persuade them to buy.
* Engaging your audience at a level far beyond that one you are able to yourself.
* Coming up with content ideas that will get you the results you are after.
