Ivan Soprani

 Iván Esteban Soprani Unit 2 17 First St, Black Rock 3193 VIC Mobile:- + PERSONAL DETAILS ----------------------------------------------------------------------------------------------------------------------------------- Date of birth: 16/05/1988 Nationality: Argentinian Email:- + ABOUT ME ------------------------------------------------------------------------------------------------------------------------------------------- I have a degree in social communication, oriented to Institutional and Digital communication. I have worked in various companies and state agencies. I have experience in the planning and execution of projects. I am currently looking to continue working in the digital area, but open to new proposals. Within my objectives, there is always the power to develop and develop the work area of ​​which I am a part. + STRENGHTS AND SKILLS -------------------------------------------------------------------------------------------------------------------------- Seven years experience in digital marketing and online sales, both in the not for profit and for profit sectors. Advanced technical know-how in various digital marketing tools, including Google Analytics, SEO and SEM/CPC (Google Adwords). Managed and optimised periodic large-scale EDM campaigns, exceeding target KPIs. Strong understanding and knowledge of social media platforms and outlets (Facebook, Twitter, YouTube, Instagram, Google+, LinkedIn), which translated into increased revenue. Social Media programs: tweedeck, SocialBro, Echobox Experienced and basic in using web programming languages (HTML/HTML5). Bachelor degree in social communication. School of Journalism and Mass Communication, National University of La Plata (UNLP), Buenos Aires, Argentina English and Spanish, with an basic level of French. Enthusiastic, optimistic, fast learner, performance-driven, and a problem solver. + KEY ACHIEVEMENTS-------------------------------------------------------------------------------------------------------------------------- Developing paid/organic social recommendations and strategy designed to meet the goals provided in briefs from client/planning teams. Report on results from analyzing target audience & key messages to recommend the right channel mix across the client portfolio to the clients. Manage multiple clients and projects simultaneously to ensure successful delivery. You will be a strategic problem solver, someone who isn't afraid to push boundaries and have an opinion to make strong social recommendations for your clients. + WORK EXPERIENCE ---------------------------------------------------------------------------------------------------------------------------------- June 2019 – Feb 2020 Vetassess – Melbourne – Australia: VETASSESS is Australia’s leading assessment partner of choice. Since its establishment as a government enterprise in 1997, VETASSESS has provided national, international and government clients with services ranging from skills assessments for people seeking to migrate to Australia, through to competency assessments against national Vocational Education and Training (VET) qualifications, and assessments of people seeking to enter specific occupations and organisations. Achievements - Increase sales by 65% ​​through social networks - Increase the interaction and volume of active followers of social networks - Promote the use of digital channels as the main means of communication between the client and users Duties: Manage digital campaigns, such as Facebook Ads, as well as implement email, marketing campaigns and run ads through Google ads. Reports and control of the campaigns based on the ROI, together with the expansion strategies of the company in the offline environment. April 2018 – March 2019 Nunn Media – Melbourne – Australia: Creation of offline advertising content, along with the monitoring of digital strategies and the monitoring of campaigns carried out. Reports and control of the campaigns based on the ROI, together with the expansion strategies of the company in the offline environment. Manage multiple clients and projects simultaneously to ensure successful delivery. You will be a strategic problem solver, someone who isn't afraid to push boundaries and have an opinion to make strong social recommendations for your clients. Achievements: - Increase the reach of social media networks - Design strategies to optimize sales through digital October 2016- February 2018 El Cronista Comercial (journal) – Buenos Aires- Argentina: El Cronista Comercial, is the most prestigious newspaper of finance, economy and investments of the Argentine Republic. It has more than 90 years of seniority and is, in turn, a benchmark in policy and investment issues. I was working for them during 1 year and 6 months as a social media manager. I have a lot of experience as Senior community manager and also know about Digital positioning, Google Adwords, Facebok & Twitter ads. Achievements: - Increase the reach of social media networks -Boosting social network traffic to different websites, increasing user interaction with content - Achieve a return on investment in 95% of digital campaigns - Design strategies to optimize sales through digital channels October 2015- July 2016 Bidcom SRL – Technology shop - – Buenos Aires- Argentina: Bidcom SRL is a small medium-sized company dedicated to the commercialization of products through online and on-site sales. It is one of the small companies with the greatest growth in the last 8 years in Argentina. I was working for them during 10 months as a social media manager. Achievements: - Increase the reach of social media networks - Achieve a return on investment in 95% of digital campaigns - Design strategies to optimize sales through digital channels - Increase sales by 50% through social media networks January 2015- Sep 2015 Confederación Argentina de la Mediana Empresa CAME – Buenos Aires- Argentina: The Argentine Confederation of Medium-sized Enterprises (CAME) is a body in charge of nuclear to all small and medium-sized companies in Argentina, which are about 90% of the Argentine business sector. I was working for them during 9 months as an institutional communication- CSR. September 2013- Nov 2014 BECOM1 advertising agency – Buenos Aires – Argentina: Becom1 is an advertising agency in Argentina, known for being a former partner of two large advertising companies in the country, such as MercadoMcan and Fraga Media group. Becom1 is a digital agency that has an offline arm, among whose clients stand out, the current president of Argentina, politicians, top-level companies and Argentine governmental organizations such as Anses and AFIP. I was working for them during 14 months as a Senior Community Manager and them as a Social media manager. Activity: -Digital positioning SEO- SEM- Adwords- Facebook & Twitter ads February 2011- Aug 2014: Honorable Cámara de Diputados de la Nación – Buenos Aires – Argentina: The Honorable Chamber of Deputies of the Argentine Nation (HCDN) is the national parliament for deputies throughout the country. I was working as a member of the presidency consulting team. Activity: data collection- social networks- policy advice- institutional communication + TECHNICAL SKILLS -------------------------------------------------------------------------------------------------------------------------------- EDM tools (MailChimp, iContact, MasterBase) and design of mobile-friendly HTML email templates Google Analytics Search Engine Marketing (SEM) / Google Adwords Search Engine Optimization (SEO) Experience in using CMS (Wordpress and others) Social media platforms: Facebook, Twitter, YouTube, Instagram, Google+, LinkedIn, etc Paid ads in social media: Facebook Ads, Advertising on YouTube, Twitter Ads Adobe Creative Suite (Photoshop, Illustrator, Acrobat, Dreamweaver). Web design: HTML, HTML5, CSS Database languages: SQL (working knowledge) + COURSES, VOLUNTEERING & ADDITIONAL INFO ------------- ---------------------------------------------------------------------------- Google Argentina – Adwords Workshop 2017 Facebooks Jornalism 2017 Google Argentina – Analytics Workshop 2016 Speaker in the 2014 Media analytics Regional Fundraising Workshop in Mexico City, showcasing one of HCDN Argentina IAB NOW 2014 Participated in a number of important digital marketing & e-commerce meetings and workshops, including: IAB NOW 2013 HCDN Digital Workshop 2013 + REFERENCES References and additional info available upon request