Elevating Yellevate
Prepared by: Ivan Harold C. Gutierrez
SCENARIO
Yellevate has been dealing with client conflicts for the past few years. The
business had been receiving client complaints that resulted in revenue losses,
thus it wanted to figure out how to effectively eliminate or reduce these losses.
METHODOLOGY
Google’s six phases of data analysis: ask, prepare, process, analyze, share,
and act.
ASK
Statistically, payment opt-outs resulted from over 20% of the disputes brought
against Yellevate. Due to this, revenue has decreased by about 5% annually (in
USD). The data analyst team has now been requested by management to help
resolve the issue. Using information obtained by the organization, the team must
determine the causes of these problems and develop workable solutions.
PREPARE
Using of the ROCCC system to determine the credibility and integrity of data.
Reliability - Yellevate via Refocus has made the data available exclusively for this
project.
Originality - The data came from Yellevate database via Refocus.
Comprehensiveness - Yellevate provided data from 5 different countries with the
customer ID, number of days settled, disputes and total invoices. While the data
tracks many factors, it did not provide which type of service the dispute came
from and more relevant details about it.
Current - The latest data is 2021
Cited — All the data needed for this project can be accessed through this link.
PROCESS
The first thing to do was to create new database and create a new table. To
create a new table, the SQL syntax is shown below.
Figure 1.1 Creating Table For Import
Next is to import the dataset in pgAdmin. On the left side panel, right-click on
the table that was created earlier, and then select Import/Export Data…
Figure 1.2 Importing dataset in pgAdmin
To find the file that has to be imported, click the folder icon. The encoding
should be UTF8 and the format should be CSV. To import the CSV file, click OK.
Figure 1.3 Checking Other Options for Importing
DATA CLEANING
The column that can be checked for consistency issues is the country column.
Using the DISTINCT function, we can see all of the listed countries. After running
the code, there are only five different countries.
Figure 1.4 Distinct Query in Country Column
Clients must comprehend the meanings of the numerals 0 and 1 when this table
is presented to them. The team has included a new column that will show if a claim
is disputed or not. The data dictionary states that the disputed field has a value of
0 or 1. The numbers "1" and "0" indicate whether or not the customer contested
the invoice.
Figure 1.5 Adding New Column - Disputed Or Not Disputed
A value of "0" indicates that the customer did not win the dispute and is legally
required to pay the full invoice amount, it either means that Yellevate won the
dispute, or there was never a dispute. On the other hand, a value of "1" indicates
that Yellevate lost the dispute, the dispute was settled in the customer's favor,
and the customer is not required to pay the invoice.
Figure 1.6 Adding New Column - Won Or Lost
Several queries was also made by the team in order to answer the questions that
circumstances around the dispute problem.
Figure 1.7 Supporting Queries
ANALYZE
Table 1.1 Average Settlement of Invoice Per Country
Country
Average Settlement Of
Invoice (Days)
Russia
29
France
28
United States
28
Spain
25
China
23
Average
26
Table 1.1 shows that China recorded the shortest processing time for invoice
settlement, while Russia recorded the longest.
Table 1.2 Average Timeframe of Dispute Settlement Per Country
Country
Average TImeframe of
Dispute Settlement (Days)
United States
41
Russia
38
Spain
37
China
34
France
34
Average
36
Table 1.2 shows that United States needs the most time to resolve disputes,
whereas France and China record the least amount of time.
Table 1.3 Percentage of Lost Revenue Per Country
Country
Percentage Of
Lost Dispute
France
34.23
Russia
8.72
China
8.2
Spain
6.78
United States
3.75
Average
4.67
Table 1.3 shows that France needs the most time to resolve disputes, whereas
France and China record the least amount of time.
Table 1.4 Percentage and Revenue Lost Per Country
Total
Revenue Lost
Country
Percent Revenue
Lost
France
$
526,264.00
15.41
Russia
$
81,291.00
3.43
China
$
42,630.00
1.08
United States
$
22,936.00
0.84
Spain
$
17,046.00
1.04
Average
$
690,167.00
4.67
Table 1.4 shows that Spain and United States recorded the lowest percentage
and overall revenue losses, France recorded the largest.
Table 1.5 Customer with the Highest Dispute Ratio
Customer ID
Sum of
Disputes Won
Sum of
Disputes Lost
Dispute Ratio
4632-QZOKX
9
8
100.00
3448-OWJOT
15
12
96.43
7600-OISKG
14
8
95.65
9771-QTLGZ
13
8
95.45
9725-EZTEJ
13
11
92.31
Table 1.6 Customer with the Highest Revenue Loss Ratio
Country
Sum of Revenue Gained Sum of Revenue Lost
Loss Ratio
4632-QZOKX
$
55,259
$
42,486
76.89
3448-OWJOT
$
115,767
$
81,783
70.64
9725-EZTEJ
$
126,486
$
88,124
69.67
9771-QTLGZ
$
71,525
$
43,770
61.2
7600-OISKG
$
99,710
$
49,426
49.57
Table 1.5 shows the customers with the highest dispute ratio while Table 1.6
shows the customers with the highest revenue loss ratio.
SHARE
Figure 1.8 Average Settlement of Invoice Per Country
The average processing time in which invoices are settled is 26 days. Russia,
United States and France record an above average processing time for settling
invoices while China records at the lowest processing time. Yellevate must look at
how China processes and settles the invoice faster compared to other countries.
Figure 1.9 Average Timeframe of Dispute Settlement Per Country
United States recorded at the longest average processing time of 41 days,
which is 17% longer compared to China and France, which has both average
processing time of 34 days. Furthermore, the average processing time for the five
countries is 36 days. The company must adapt to the way how China and France
settle disputes.
Figure 1.10 Percentage of Lost Dispute Per Country
France is the only country exceeded the average dispute percentage of 17.69%.
The country had the greatest percentage of disputes that were lost, at 34.23%,
which is nine times greater than the United States' percentage of disputes that
were lost (3.75%).
Figure 1.11 Percentage Revenue Lost Per Country
The average percentage of revenue lost from disputes is 4.67%. The United
States only has 0.84% lost conflicts; however France has a 13.35% loss rate, which
is 15 times greater than the United States.
Figure 1.12 Revenue Lost Due To Disputes Per Country
Figure 1.13 Percentage and Revenue Lost Per Country
Figures 1.11, 1.12 and 1.13 clearly show that France recorded the highest
revenue losses that reached $526,264.00 which is almost 31 times higher
compared to Spain.
Figure 1.14 Revenue and Loss (2020 - 2021)
Figures 1.14 shows that there is a steady rise in losses through time, resulting in
decrease in collected revenue.
In line with this observation, the team recommends that the company look into
implementing recommended action plans the soonest possible time to reverse
the trend line and increase the revenue.
Figure 1.15 Customers with Highest Dispute Ratio
Figure 1.15 shows the customers with the highest dispute ratio. This means that
more than 90% of the transactions made by these five clients was disputed. For
customer ID 4632-QZOKX, all of its transactions made was disputed and nearly half
was lost.
Figure 1.16 Customers with Highest Revenue Loss Ratio
Figure 1.16 shows the top 5 customers with an alarming revenue loss ratio.
Revenue gained as well as revenue lost was also shown in the graph. It can be seen
that for customer ID 4632-QZOKX, $42,486 was lost while only $55,259 was gained
by the company. It is 77% loss to gain ratio.
Figures 1.15 and 1.16 shows the top 5 customers with an alarming dispute and
revenue loss ratio. It will be crucial for the management to determine the root
cause of these disputes by communicating first with this five clients.
ACT
RECOMMENDATIONS
1. A contract in place to firm up what has been agreed in terms of timescales,
payment terms, notice periods etc., reducing the chances of disagreements later.
If conflicts do arise, each party can then refer to the contract and statement of
work to establish who (if anyone) is on the right.
Possible terms that may be included in the contract:
a) Set milestones for every project - project and payment will be broken
down into stages
b) Specific time frames for each milestone and projects
c) Set regular touch base within the project timeframe to report on progress
2. Gather more information like service provided and reason for disputes.
3. Clear and well-defined dispute process and guidelines.
4. Personnel needs to be trained on how to handle disputes and other matters.
5. Deep dive on China's processes related to dispute and client management and
implement best practices across all sites, starting with France.