Ivan Batishchev
Brand Communicator-
Communication Philosophy
I communicate on behalf of brands to create lasting, loyal relationships. To me, great communication comes from clear, honest, audience-centric messaging that uses empathy and deep understanding to speak the language of the consumer. Creating a message that resonates with the consumer in content and context allows a brand and its values to become integrated within the customer’s sense of identity and value system.
Isobar: Localization Copywriter
Dec 2014 - Present (Freelance)
Translated, localized, written, and copy-edited advertising copy, product descriptions, and promotional video scripts in support of Coca-Cola and Huawei publicity campaigns and new product launches.
Transcreated or written from brief material for EU, Latin America, and Middle East market product launches based on overall brand strategy.
Gensler: Communications Specialist
Jan 2017 - Sep 2018
Through the sole use of content marketing increased the social media following from approx. 1300 followers to more than 4500 followers on WeChat, effectively promoting firm-wide and Greater China projects, and Gensler brand events. Through leveraging social media influencers generated 100 000+ impressions for Gensler projects and events in Chinese social media.
Created and implemented a video production workflow leveraging internal and external resources, enabling the Shanghai office and Greater China in-house creation of video, photo, and multimedia content for events, sales presentations, events, and in social media as part of a firm-wide strategy to leverage video and interactive content.
Created compelling case stories, social media posts, public and internal-use presentations and speeches in support of sales presentations, public appearances, and creation of marketing collateral for the retail, workplace, branding, and architectural design studios in the Gensler Shanghai office.
italki: PR Manager
Aug 2015 - Oct 2016
Created public relations practice within the company, generating social media, blog, and traditional media coverage of the italki brand gaining brand exposure in Chinese and Western media.
Created and implemented first ever italki-branded full-day offline event in Shanghai featuring 25 expert speakers from multiple academic and commercial disciplines
Created and implemented Corporate Social Responsibility initiative recruiting Syrian refugees to teach on the platform, and recruited Vassar College and Small Projects Istanbul as part of the CSR initiative.
I
talki: Digital Marketing Associate
Jun 2014 - Aug 2015
Wrote and implemented email sales drip, customer service scripts, and community guidelines copy still used by the firm in public-facing communications.
Created social media content guidelines and brand communications style guide still in use by marketing and customer service communications staff.
Spearheaded extensive study of the referral program, generating a comprehensive strategy for remedying UX and functionality issues, as well as implementing a marketing campaign to increase referrals.
Fields China: Customer Service Representative (Multi-lingual: Mandarin, English, Russian)
Feb 2014 - May 2014
Created a brand style guide for customer service representative communications with clients in multiple languages.
Implemented a google suite-based solution for automated sorting and processing of email-based customer service requests, improving the overall efficiency and doubling the average associate’s time available for interacting with customers.
Education
Georgetown University: Walsh School of Foreign Service class of 2009
Bachelor of Science of Foreign Service
