Ivan Alfaro | Freelancer Resume

IVÁN ALFARO LEÓN - ivan.alfaro.leon- Amazon Compliance Expert & eCommerce Specialist linkedin.com/in/ialfarol Iván is a seasoned Amazon Account Manager with a solid foundation in web content editing and digital marketing analysis. Since 2013, he has thrived in the realm of Marketing and e-Commerce, discovering his true passion and commitment to the ﬁeld. Also has a deep understanding of Amazon compliance, Seller and Vendor Central account management, and catalog optimization. Skilled at leveraging data and automation to ensure product listings adhere to Amazon's guidelines and maximize visibility. While his expertise lies in areas such as digital marketing analytics, content editing, and customer service, Iván also possesses a fundamental understanding of web development principles and a keen ability to navigate technological landscapes. With a background in Customer Service and Tech Support, Iván has honed his skills in understanding client needs and delivering effective solutions, ensuring client satisfaction and success. EDUCATION WORK EXPERIENCE Advertisign Bachelor Degree Universidad Americana Amazon eCommerce Data Syndication Analyst 2019 - 20241 (expected) Digital Marketing Fundamentals Universidad Fidélitas 2015 - 2016 TECH SKILLS Graphic Design 3M GSC Costa Rica Sep 2021 - present - Managed and optimized product listings on Amazon.com for 3M, ensuring adherence to Amazon's compliance guidelines and best practices. - Increased product visibility through product detail pages optimization like keywords, compelling copywriting, high-quality images and videos, and strategic use of enhanced content features. - Collaborated with e-commerce specialists and sales teams to develop and execute data-driven strategies for maximizing product sales on the Amazon platform. - Utilized content management systems and automation tools to streamline listing creation, updates, and monitoring. Amazon Compliance Expert Web Design Windows & Mac OS Ofﬁce Suite Online Advertising 3-BG Apr 2021 - Sep 2022 - Safeguarded brand reputation and ensured product authenticity for Amazon accounts across global marketplaces and mitigated listing policy violations and proactively addressed compliance issues to maintain account health. - Optimized product listings for maximum visibility and sales conversion through accurate and updated content, aligned with Amazon guidelines and requirements. - Provided exceptional support to Amazon account managers and marketplace teams worldwide. Seller Partner Support Sr. Associate Tech Support Amazon Sep 2020 - Jan 2021 As a Seller Support Associate, I acted as the connection between 3rd party sellers and Amazon. Providing phone and email assistance for issues like: - Account troubleshooting: password reset, reason of deactivation - Billing issues: sellers not being paid, explaining fees, disbursements cycles - Item and inventory: reviewing claims for policy violations, inventory issues, refunds and returns LANGUAGES English C2 Proﬁcient EDUCATION FIRST 2021 Spanish Native CERTIFICATIONS Scrum Fundamentals Certiﬁed (SFC) SCRUMstudy Dec 2023 Foundations of Digital Marketing and E-commerce Coursera Oct 2023 Salsify Foundations Certiﬁcation Salsify Jan 2022 PIM Proeﬁciency Salsify Jan 2021 EF SET English Certiﬁcate (C2 Proeﬁcient) EF Education First Jan 2021 Google Ads Search Certiﬁcation Google Aug 2019 SOFT SKILLS Problem Solver Innovation Detail Oriented Adaptability Perspective Critical Thinking Emotional Intelligence Automation REFERENCES Upon request Content Management Advisory Analyst Accenture Sep 2016 - Jun 2021 eCommerce Analyst - Led digital content and asset management for major CPG brands, and utilized PIM/DAM systems to ensure seamless content syndication to key online retailers in North America - Collaborated with cross-functional teams to track, manage, and fulﬁll content requests for various digital platforms. Web Content Editor - Managed all types of content across multiple platforms, databases, and applications. - Ensured efﬁcient digital asset management, web content updates, and content integration. - Tracked, prioritized, and resolved content-related requests to ensure optimal asset availability. Paid Media Analyst - Developed and optimized display, search, and video campaigns for clients using Google Campaign Manager and Amazon Advertising. - Contributed to the creation, management, and performance optimization of paid media ad campaigns. - Monitored campaign performance and shared actionable insights to optimize budget allocation and achieve client goals. Digital Marketing Specialist Prodigious Latin America Jun 2013 - Jun 2016 - Managed the delivery and optimization of digital marketing campaigns across various platforms. - Leveraged ad-serving platforms like Google DoubleClick and MediaVisor to ensure efﬁcient campaign trafﬁcking and execution. - Conducted quality assurance checks on ad creatives and campaign setups, upholding brand consistency and performance standards. - Analyzed campaign performance metrics and generated reports to optimize budget allocation and maximize campaign impact. Customer Service Representative SYKES Costa Rica Oct 2012 - Apr 2013 - Delivered exceptional support to telecommunication service and mobile devices users via phone. Assisted customers with managing their accounts, including changing plans, activating new services, and upgrading phones or plans. - Processed payments for both active and deactivated services. Loan Servicing Specialist Bank of America Apr 2010 - Oct 2012 - Supported homeowners facing ﬁnancial hardship by processing loan modiﬁcation documents and collecting payments for the Home Retention Division. - Provided clear and concise updates on payment history and potential liquidation options, ensuring effective communication with customers. - Maintained data accuracy and security through meticulous review of sensitive loan documentation. - Streamlined internal processes as a certiﬁed Six Sigma JDiC (Excel VBA Project) and SharePoint administrator, contributing to efﬁciency and risk mitigation.