Itzel Herrera
--EDUCATION
University of Arizona, Tucson, AZ
Bachelor of Science
Major: Retailing and Consumer Sciences
Minor: Fashion
Expected December 2019
WORK EXPERIENCE
Merchandise Analyst Intern at Kohl's Corporate
June 2019-August 2019
National Leadership Trainer for F.C.C.L.A
March 2018-March 2019
Arizona F.C.C.L.A Star Member
November 2016-Present
Reviewed data to determine best sellers and make product recommendations
Analyzed trends and pricing through competitive shopping
Learned about allocation and localization
Presented workshops at conferences across the nation, as assigned
Planned leadership development trainings for high school students
Facilitated events with over 5,000 student leaders
Developed sharp critical thinking skills due to sudden changes that occur at every conference
Oversaw student engagement with competitions and offered leadership workshops
Public Relations Intern at Havas PR
June 2018-August 2018
Southwest Modeling and Talent Agency Recruiter
June 2014-January 2018
Helped build and launch PR campaigns for high profile clients
Managed influencer relations for several companies
Identified trends and key industry news to create unique campaigns
Reached out to 200+ people a day interested in personal development and the talent industry
Created a friendly environment that made potential clients and coworkers feel welcomed
Collectively signed over 50,000 people to the agency
Intern at Creative Tribe Workshop
May 2017-August 2017
Identified and fostered brand partnerships with local companies and artists
Worked directly with founder to plan and execute community workshops and creative gatherings
Created media kits and sponsorship packets for the company’s use
INVOLVEMENT
Secretary for Student Advisory Board for The Terry J. Lundgren Center for Retailing
April 2017-December 2018
Student ambassador for Levis and Intel
Served as a liaison between corporate partners and students
Kids and Cops
December 2012-Present
Facilitate and help run the annual Kids and Cops Christmas event in an effort to give back to the community
Implemented new ways to shorten lines and increase productivity during event
National Retail Federation Student Association Study Tour
January 2018
Selected to participate in a week-long study tour in NYC
Studied retailers and explored innovative practices, business models and consumer engagement
JCPenney Leadership Lab
November 2019
Selected to attend this career immersion program in Texas
learn about merchandising, technology, planning & allocation and more from senior leaders in the field
AWARDS
Outstanding Senior Award
Wildcat Excellence, CDH Foundation and Silver and Sage Awards
Presented with over $20,000 in scholarships based on test scores and GPA
SKILLS
Bilingual: Write and speak fluent English and Spanish
Microsoft Office Suite: Proficient in Excel, Word, Powerpoint etc.
October 2019
August 2016-December 2019
