Ittipol Pantupognse

Commercial & Key Account Management leader with 20+ years’ experience driving sell‑in, sell‑through and partner‑led growth across Thailand and Southeast Asia. I translate complex commercial and technical programs into measurable revenue, improved forecasting, and scalable partner ecosystems.

I help strategic accounts and channel partners unlock recurring revenue and predictable growth through structured Key Account Management (KAM), Joint Business Planning (JBP), and portfolio optimization.

What I deliver

• Strategic KAM playbook: account segmentation, governance, KPIs.
• JBP facilitation: co‑created annual plans with revenue targets, promotional calendars, and execution owners.
• Forecasting & pipeline hygiene: CRM integration, forecast model, monthly cadence.
• Quarterly business reviews: performance dashboards and corrective actions.