ITI CHAUSALI
Digital Ad & Marketing Ops Manager
Noida, UP, India
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Results-driven Digital Marketing Professional with over 6.8 years of experience in paid marketing, SEO, social
media management, and performance marketing. Expertise in Google Ads, Facebook Ads, LinkedIn
Marketing, CRM management, and email marketing. Strong background in website development using Wix,
WordPress, and Shopify. Proven ability to generate leads, optimize ad performance, and manage crossfunctional teams to drive business growth.
AREA OF EXPERTISE
Paid Marketing: Google Ads, Facebook Ads, LinkedIn Ads
SEO & SMM: On-page SEO, Off-page SEO, Social Media Marketing
Website Development: Shopify, WordPress, Wix, Bootstrap
CRM & Email Marketing: Elastic Email, ActiveCampaign, SendGrid
Analytics & Optimization: Google Analytics, ROAS, A/B Testing
Project & Team Management: Leadership, Strategy Planning, Performance Analysis
SKILLS
Google Ads
Meta Ads
Email Marketing
HubSpot CRM
ChatGPT
Facebook Business Suite
Uber Suggest
Keyword Planner
GA4
VidIQ
LinkedInSales Navigator
Shopify
WhatsApp Automation
EDUCATION
Master of Computer Applications (MCA)
Bachelor of Computer Applications (BCA)
Google Search Ads Certification
Google Analytics Certification
PROFESSIONAL EXPERIENCE
April 2023 – Jan 2025
Digital Ad & Marketing Ops Manager | TechsenseLabs Private Limited
Managed Meta Business Suite, handling Instagram and Facebook Ads for multiple clients.
Created Google Business Profiles, verified listings, and optimized for SEO to enhance search results.
Generated 2000+ leads for EdTech client LTS University, coordinating with the creative team for
engaging ad copies.
Daily optimization of ads to maintain managed CPC and improve conversions.
Trained team on using social media and AI tools for content scheduling and management.
Monitored landing pages, load speeds, and interaction rates to enhance ad effectiveness.
Set up Instagram and Meta Business Ad accounts, integrating WhatsApp automation for better
conversions.
Understanding of Shopify and WordPress for website creation and modifications.
Ensured proper delivery of projects and met deadlines, alongside leading execution and quality
checks.
Project Manager |TechsenseLabs Private Limited
Oct 2021 – March 2023 | 2 Years
Managed LinkedIn marketing campaigns, utilizing Sales Navigator to identify target audiences.
Planned and executed social media and content marketing campaigns for B2B and B2C products.
Managed Sales, Engagement, and Traffic Ads for travel and EdTech clients.
Generated WhatsApp automation leads via Meta ads, caousel , sales,lead gen & engagement Ads.
Handled Google Search, Display, and Shopping Ads for an apparel client, including Google
Merchant Center management.
Monitored CTR, conversion rates, and ROAS, making data-driven adjustments for optimization.
Oversaw Google Ads and Facebook Ads, focusing on performance marketing strategies.
Proofread content and identified relative businesses and strategies for ad copy roadmaps.
Led and assisted a team of 8 members in creative design, social media posting, and content
creation.
CRM Manager & Email Marketing Consultant
Oct 2019 – Sep 2021 | 2 Years
Resolved customer queries related to inboxing, spam filtering, and IP blacklisting.
Expertise in Domain Verification and DNS records including SPF, DKIM, CNAME, and DMARC.
Configured email automation, A/B testing, subject line testing, and DNS specification checks.
Provided email marketing product demonstrations and client onboarding assistance.
Managed client retention, leading to a recurring client base for email marketing services.
Handled critical support tickets with Elastic Email and ActiveCampaign, resolving high-level issues.
Ensured compliance with best practices for email deliverability and account management.
Domain and IP checks using tools like MXToolboc , DMARC Analyser, and m
Business Development Executive | TechsenseLabs Private Limited Jun 2018 – Sep 2019 | 1 Year 4 Months
Generated leads for SaaS-based email marketing solutions including Elastic Email & ActiveCampaign
via LinkedIn.
Managed outbound and inbound sales queries and scheduled follow-ups.
Provided product demonstrations and facilitated client onboarding.
Handled website outbound chat management to improve engagement.
Coordinated account creation and technical support with development teams.
Wrote affiliate marketing blogs for SMBprofits, comparing different software solutions.
Analyst | Athena Globus Pvt Ltd
Sep 2016 – Mar 2017 | 7 Months
Conducted data analysis to improve business insights.
Assisted in report generation and data visualization for internal stakeholders.
Worked on process optimization for better operational efficiency.
Software Engineering Trainee | Fonantrix Solutions
Jan 2015 – Mar 2016 | 1 Year 3 Months
Assisted in software development and debugging tasks.
Worked with development teams to test and deploy software applications.
Gained experience in software lifecycle management and troubleshooting.
ADDITIONAL INFORMATION
Languages: English, Hindi.
Certifications: Google Ads , HubSpot Email Marketing Certified
