Issah Abukari Naporo

Issah Abukari Naporo DIGITAL MARKETING FREELANCER I am a results-driven Digital Marketer with hands-on experience in social media management, SEO, email marketing, and content creation. I’m skilled in using tools such as Canva, Google Ads, Meta Ads, CapCut, and AI-powered platforms to design, edit, and optimize content. My background in both marketing and environmental work has strengthened my teamwork, planning, and communication skills. I’m passionate about helping brands grow by creating engaging content and implementing smart, data-informed marketing strategies. EDUCATION Tamale College of Education Bachelor's Degree in Education- GI-KACE-eSkills4jobs Digital marketing 2024 Generation Ghana Digital marketing 2025 COMPETENCIES Social Media Marketing Paid Ads Marketing Customer, Product & Brand analysis Email Marketing Search Engine Marketing CERTIFICATES Generation Ghana Digital marketing GI-KACE Digital marketing SEM rush Academy Keyword Research SEO Local SEO Mobile SEO TOOLS Google Drive Meta Suit Canva Moz Google Console Ubber Suggest ChatGPT CONTACT -- LinkedIn Tamale, Ghana CV - Issah Abukari Naporo 2025 EXPERIENCE Feb - April 2025 Digital Marketing Bootcamp Graduate, Generation Ghana Completed a comprehensive digital marketing bootcamp, gaining a strong foundation in SEO, content strategy, email marketing, paid ads and data analytics. Developed and executed full-scale digital marketing campaigns, showcasing a blend of creative and technical expertise. Gained hands-on experience with Google Analytics, creating performance reports and optimizing campaigns based on data-driven insights. Collaborated on live projects with team members, enhancing skills in teamwork, communication, and project management. Demonstrated a proven ability to quickly adapt to new tools and strategies in the fast-evolving digital marketing landscape. Freelance Digital Marketing Mentorship ProgramMay 2025 Trainee Generation Ghana Set up and managed ads campaigns to drive traffic, increase brand awareness; and achieve business goals Managed social media campaigns, including content creation, scheduling and audience engagement to foster brand loyalty Designed and executed targeted email marketing campaigns to nurture leads and drive conversion Utilized analytic tools like Google Analytics and Meta Suit to track and evaluate campaign performance, identifying opportunity for optimization Created and optimized Google Profiles for local brands to reach global heights Digital marketing Trainee GI-KACE Nov-Dec. 2024 Gained a solid foundation in Digital Marketing Principles, understanding the role of digital in modern business growth. Explored the importance of digital marketing in brand visibility, customer acquisition, and sales growth. Learned to use Canva for creating compelling visual content for social media and marketing campaigns. Developed basic strategies for using digital tools to drive engagement, traffic, and conversions. Participated in hands-on exercises and group projects to apply digital marketing concepts in real-world scenarios. Introduced to website design basics, including layout planning, user experience, and no-code platforms. RELEVANT CASE STUDIES CASE 1 Nyaji Star Hotel, Tamale, Ghana SOCIAL MEDIA AUDIT & GOOGLE BUSINESS OPTIMIZATION Situation In March 2025, I collaborated with Nyaji Star Hotel, a newly established hospitality brand in Tamale, to improve their digital presence. The hotel lacked proper social media structure and had no verified presence on Google. My role was to audit their existing channels, optimize their visibility, and create foundational digital assets to support their growth. Assignment To audit and optimize Nyaji Star Hotel’s social media platforms, and to set up a Google Business Profile that would boost local discoverability, credibility, and customer engagement. Result Approach Conducted a detailed audit of the hotel’s Facebook and Instagram accounts to identify performance gaps and opportunities. Developed platform-specific optimization strategies, including profile enhancements, updated bios, business categories, and call-toaction buttons. Collaborated with stakeholders to ensure the revised materials aligned with the program’s goals and target audience. Created and verified a Google Business Profile for the hotel, ensuring accurate contact details, location, business hours, photos, and service categories were included. Improved online visibility and discoverability through Google search and Maps. Increased professionalism and credibility of social media channels with updated profiles and branding. Boosted customer engagement, with the hotel receiving its first direct inquiries via Google within weeks of optimization. Established a solid digital foundation for future paid campaigns and customer reviews. SOCIAL MEDIA STRATEGY & CAMPAIGN DEVELOPMENT CASE 2 Apricot Foods, Accra, Ghana Situation In April 2025, Apricot Foods Ghana, a small business specializing in Nigerian and Ghanaian foodstuffs, sought to improve their digital presence to increase sales and social engagement. With limited structure and strategy on social media, the brand needed guidance to boost visibility and drive conversions on Facebook and Instagram. Approach I conducted a full audit of Apricot Foods Ghana’s Instagram and Facebook pages, Identified key areas for improvement. I recommended profile optimizations, a structured content strategy focused on products, customer stories, and food tips, and realistic promotional campaigns to boost engagement. I also created sample visuals using Canva and proposed simple short-form video ideas. I outlined a measurement plan using Meta Insights to track reach, engagement, and salesrelated actions. CV - Issah Abukari Naporo 2025 Assignment To audit and optimize Apricot Foods Ghana’s Instagram and Facebook presence, recommend relevant digital channels and content strategy, propose engaging campaigns and promotions Result Better alignment of content with audience interests, leading to higher reactions and shares. Increased engagement and reach. Boosted customer inquiries through DMs and WhatsApp. Client now equipped with structured strategy and tools to sustain consistent growth. 2