Isreal Morrison

ISREAL MORRISON Virtual Assistant (E-commerce & Shopify Store Management) Professional Summary I am a reliable and results-driven Virtual Assistant with hands-on experience in social media management, Shopify merchandising, graphic design, video editing, and e-commerce. I help businesses grow online, increase sales, and save time through smart strategy and the right digital tools. Core Skills Social Media Management Content Creation & Scheduling Graphic Design (Canva & Adobe) Video Editing Research & Data Entry Paid Ads Management eBook Creation Klaviyo Email Marketing & Automation Shopify Merchandising & Dropshipping Copywriting & Scriptwriting Work Experience Social Media Manager 2021 — Present Shopify Merchandiser 2022 — Present Managed and grew social media accounts on Instagram, Facebook, YouTube, and TikTok by creating and posting engaging content. Managed product listings, store layout, and merchandising on Shopify to improve customer experience and drive sales. Edited professional video ads and created high-quality graphic designs for clients. Handled dropshipping operations including product sourcing, pricing, and order management. EDUCATION Bachelor's Degree in Business Administration University of Pretoria, South Africa 2017 – 2022 CERTIFICATIONS Social Media Marketing Certification — HubSpot Academy Digital Marketing & Paid Ads — Google Digital Garage Virtual Assistant Professional Training — ALX Africa Graphic Design & Video Editing — Canva, CapCut & Adobe Premiere PROJECTS - Video Ad Campaign Edited a full professional video ad for a client's product launch, optimized for Facebook and Instagram. Klaviyo Email Automation Setup Built a complete Klaviyo email flow for an online store including welcome series, abandoned cart, and post-purchase sequences. Shopify Store Management Managed a Shopify dropshipping store end-to-end — product research, listing, merchandising, and paid ads to drive sales. eBook Creation Designed and wrote a professional eBook used as a lead magnet for a client's digital marketing campaign. Awards & Recognition - Top Rated Freelancer Recognized for consistent delivery of high-quality work and client satisfaction Excellence in Digital Marketing Recognized for driving measurable results through paid ads and email automation campaigns