ISRAFIL HASAN
Full-Stack Digital Marketing Specialist (SEO | PPC | Performance | Social Media)
Gurudaspur, Natore, Bangladesh
PROFESSIONAL SUMMARY
Results-driven Full-Stack Digital Marketing Specialist with 5+ years of experience in SEO, PPC, Performance Marketing, and Social Media Growth. Proven ability to increase organic traffic, reduce CPA, scale ROAS, and drive measurable ROI across service-based, SaaS, local, and eCommerce businesses.
Experienced in managing complete marketing funnels from keyword research and paid acquisition to CRO, analytics tracking, and growth reporting. Strong expertise in US & EU markets, remote collaboration, and data-driven decision-making.
CORE EXPERTISE
Search Engine Optimization (SEO)
On-Page SEO Optimization
Technical SEO (Crawlability, Indexing, Site Architecture)
Advanced Site Audits (Screaming Frog, Sitebulb)
Keyword Research & Competitor Gap Analysis
Content Strategy & Topical Authority Building
Internal Linking Optimization
Schema Markup (JSON-LD)
Local SEO & Google Business Profile Optimization
Backlink Audit & White-Hat Link Building
Website Speed Optimization
Core Web Vitals Optimization
Paid Advertising & Performance Marketing
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
TikTok Ads
Full-Funnel Campaign Strategy
Budget Allocation & Scaling
CPA Reduction & ROAS Optimization
Ad Copywriting & Creative Testing
Audience Targeting & Remarketing
Search Term & Negative Keyword Optimization
Social Media Marketing
Social Media Strategy & Planning
Content Calendar Development
Organic Growth Strategy
Facebook, Instagram & TikTok Marketing
Engagement & Community Building
Trend Research & Creative Optimization
Branding & Visual Content Planning
Analytics, Tracking & CRO
Google Analytics (GA4)
Google Tag Manager (GTM)
Conversion Tracking Setup & Debugging
Event Tracking & Attribution Models
Funnel Analysis & Lead Quality Improvement
Landing Page Optimization
A/B Testing (Ads & Landing Pages)
Looker Studio Dashboard Reporting
TOOLS & PLATFORMS
Google Ads Manager
Meta Business Suite
Google Analytics & GSC
Google Tag Manager
Ahrefs, SEMrush, Moz
Screaming Frog, Sitebulb
SurferSEO, Frase, Clearscope
WordPress (RankMath, Yoast)
Shopify, Webflow
HubSpot & CRM Integration
Canva, CapCut & Basic Photoshop
PROFESSIONAL EXPERIENCE
SEO Consultant
Venture Smarter | Jul 2024 – Jul 2025
• Led complete organic growth strategy across multiple projects
• Conducted technical SEO audits and resolved crawl/index issues
• Built high-authority backlinks to increase domain authority
• Optimized content clusters and internal linking structure
• Improved ranking positions for high-competition keywords
PPC Specialist
Project Brainhub SL | Jan 2024 – Jun 2024
• Managed high-budget Google Ads accounts
• Scaled Search & Performance Max campaigns
• Reduced CPA through smart bidding & audience refinement
• Implemented GA4 & GTM-based tracking systems
• Delivered weekly & monthly ROI-focused reports
SEO Specialist / Virtual Assistant
Agency CRM | Jan 2023 – Dec 2023
• Managed on-page & off-page SEO for international clients
• Performed competitor gap analysis & keyword mapping
• Executed outreach campaigns for white-hat backlinks
• Prepared KPI-focused SEO reports
Google Ads Specialist
AMI Advertising Agency | May 2022 – Jan 2023
• Managed Search, Display & Remarketing campaigns
• Created high-converting ad copies
• Performed A/B testing for performance optimization
• Optimized bids, targeting & budget allocation
Facebook Ads Specialist
Dash Clicks LLC | Jan 2021 – Jan 2022
• Managed lead-generation Meta campaigns
• Improved CTR and conversion rates
• Built retargeting funnels
Social Media Marketing Manager
Nux Game | Jan 2020 – Dec 2020
• Led multi-platform strategy
• Increased engagement through data-driven campaigns
• Optimized content performance using analytics
Social Media Manager
Aladin Shop | Jan 2017 – Dec 2019
• Developed platform-specific strategies
• Created engaging content
• Analyzed performance insights
EDUCATION
Master of Science (M.Sc.) — Geography & Environmental Studies
Kabi Nazrul College, University of Dhaka -)
Bachelor of Science (B.Sc. Honours) — Geography
Kabi Nazrul College, University of Dhaka -)
CERTIFICATIONS
• Google Ads Search Certified
• Google Analytics Certified
• Advanced PPC & Conversion Tracking Training
KEY STRENGTHS
✔ Data-Driven Growth Strategy
✔ Full-Funnel Marketing Execution
✔ Performance Optimization Mindset
✔ Strong Client Communication
✔ Remote Team Collaboration
✔ Analytical & Strategic Thinking
LANGUAGES
Bengali — Native
English — Professional Working Proficiency
