Isabella Nielsen

CV ISABELLA NIELSEN MARKETING & COMMUNICATIONS Isabella Nielsen, 41 år (-- Proactive, driven and creative Marketer with broad and diverse experience from advertising, communications and marketing in several different industries. Loyal, solution-focused, dynamic, adaptable to changes and positive. Experience: Marketing Manager & Projetcoordinator -, Hallberg of Sweden AB & TopMap AB, Osby, Sweden Marketer responsible for the company’s entire marketing and advertising division spanning a large number of companies. Duties including text work for both websites, advertising material, quotes and manuals as well as graphics production. I´ve created over twenty websites from scratch, produced advertising and marketing materials such as brochures, business cards, flyers, posters, banners and trade fair material. Video production for several companies. Created several logotypes, graphic profiles and layout for profile material and profile clothing. Responsible for the company’s social media, both Facebook, Instagram and Google Ads. I also worked as a Customer Coordinator with daily customer contact both by email, phone and digital meetings. In addition, I performed administrative tasks such as CRM updating, production of customer statistics, quote management, and customer processing. Carried out Onboarding for new employees, written instruction manuals for various projects and cases. Marketing Assistant & Administration -, Stenskivor Sverige AB, Malmö, Sweden Produced advertising materials such as brochures, folders, leaflets, working with texts for both print and web. Customer contact with customer service responsibility both through email, forums and telephone. Received basic training in SEO optimization locally, SEO analysis, texts for SEO and On-page optimization. I later continued with further deepening of the subject. Administrative duties such as CRM management, reporting and updating occurred frequently. Communicator -, Skyhatt Communications, Malmö, Sweden Content production for different channels, identified the right target groups and measured communication efforts. Continuous environmental monitoring with follow-ups. Acquired more knowledge in understanding customers to be able to implement and create better user experiences where specific target groups can engage more easily. Produced images and illustrations for web, wrote copy focusing on CTA, learned more about storytelling to capture better attention. Deepened myknowledge in content writing to better promote brands and create long-term value for future sales. Marketing Manager -, Theorema Scandinavia AB and Scavanti AB, Glimåkra, Sweden Theorema Scandinavia and their affiliate company Scavanti AB operate as wholesalers of shoes and sell shoes throughout Scandinavia and Iceland. I was responsible for the company’s marketing and advertising department. Worked on creating new websites, administered several websites, produced many different kind of Product catalogs, both medium and larger formats, I was responsible for everything extending from advertising to product photography, texts and layout. I worked with translating texts from Swedish, Danish, English, Norweiagan, German and Polish. Represented the companies at Trade shows both at Stockholm Shoe House and Copenhagen International Fashion Fair. I had close contact with our salespeople around Scandinavia and provided them with product and advertising materials. I also had contact with end consumers, helping them with any questions they had about our product range. In addition I also had frequent Media contacts both with product magazines, newspapers and TV. Informations & Communications - temporary position, Church of Sweden, Oxie/Malmö, Sweden Responsible for the parishes information and communication, where I produced information materials such as brochures, folders, pamphlet, posters, banners and schedules. I reguraly updated their website. Attended monthly Informations & Communication meetings at Headquarters in Malmö which were very rewarding. I started marketing the parish activities through social media. I wrote press releases and had frequent contact with the Media. Press Photography - freelance, Advertising Agency Quid AB/IFK Kristianstad, Sweden I worked on producing press material in the form of images and photos which I took attending several games for Kristianstad handball club’s marketing campaigns. Marketing & PR Assistant - - distance/hybrid, Parks By Nature Network, New York, USA Produced advertising materials such as flyers and folders, wrote texts and supported the company’s advertising and sales. Had customer contact via email and phone. Developed my sense of customer service. Worked a lot from home as I simultaneously studied the Media and Communication Sciences program in Malmö. Education: Bachelor’s degree in Media and Communication Science -, Malmö University, Malmö, Sweden Bachelor’s degree Culture and Media K3, Malmö. My specialization was Media and Communicationscience, where I learned how societal, cultural and global changes affect the national and international culture and media area. I studied various issues and problem areas that characterize a society characterized by the field of tension between a global and local media and cultural production. Analyzed the interaction of media technologies with media supply and societal processes, media consumption by individuals and groups as well as the media’s general interaction with political and cultural processes. Gender Studies - 2004, Malmö University, Malmö, Sweden Interdisciplinary course with a focus on gender issues, theories and methods. How gender is created and changed historically and in different areas. Power systems such as class, ethnicity/race, sexuality, masculinity. Concepts such as body, home and work are highlighted from different cultural and historical perspectives. As a track throughout the course, text analysis ran in various forms. Internal company courses: 24Sevenoffice, extension course on offer management - Adobe Creative Cloud, continuous feature updates - 2012, 2014, 2016, 2018, 2019, 2020, 2021, 2022, 2023 & 2024 Google Analytics, continuous feature updates - 2015, 2019, 2020, 2021, 2022, 2023 & 2024 Wordpress, continuous feature updates - 2016, 2019, 2021,2022, 2023 & 2024 Zenitech portal, training in the portal’s functions and quotation preparation for Solar cells - 2022 & 2024 IT-skills & Competence: Adobe CC: Advanced Adobe Illustrator: Advanced Adobe InDesign: Advanced Adobe Photoshop: Advanced Canva: Advanced CSS: Basic Drupal: Basic Elementor Pro: Advanced Episerver: Basic Facebook Business: Advanced GPT-4: Basic (Used for: Document search, analysis & debugging of code) Google Analytics: Advanced Google Ads: Advanced JavaScript: Basic Joomla: Advanced Microsoft Office & 365 Package: Advanced Premiere Rush: Advanced Premiere Pro: Basic SEM: Advanced SEO: Advanced SoMe: Advanced WordPress: Advanced 24sevenOffice: Advanced Business Telephone switch MBX & PBX: Advanced Zenitech portal: Advanced Visual Basic: Basic Languages: Danish: Basic professional knowledge English: Native language German: Professional knowledge Norweigan: Basic professional knowledge Polish: Native language Swedish: Native language Interests: Art, painting, crafts, photography, exercise, literature, music and writing Non-profit & other commitment: Volunteer at Allt Möjligt Verkstaden (an antique shop) in periods and when help is needed Yoga Instructor - Bikram, Mindfulness & Power yoga Driving license: B- driver’s license I´m happy to provide References and Portfolio upon requests.