Isabel Steffi

 Aspirations To enhance my knowledge and skills in the field of Digital Marketing and to develop Interpersonal and Behavioral skills under a multi-cultural and multinational office environment. Experience Organization: ARS Steels & Alloy International Pvt. Ltd D-109, 2nd & 4th Floor, LBR Complex Anna Nagar East, Chennai – 600 102 Duration : 24th June 2019 to 21st December 2019 Designation : Digital Marketing Executive Job Description: Managing brand and direct response campaigns using platforms like SEM, SEO, email marketing, social media. Prepared an Annual Calendar focussing on all Social media campaigns and events of the year-. Building the marketing plans for achieving short- and long-term organization objectives Executed marketing programs across selected segments with focus on target audience, value proposition to achieve revenue targets Improved the usability, design, content and conversion of the website. Successfully executed the Whatsapp Campaign to onboard 50,829 new dealers and engineers. Analyzed the performance rate of every keyword implemented for SEO using Google Analytics. Constantly monitoring the website speed using Google PageSpeed Insights and optimizing the Performance based on the feedback report generated. Achieved 8012 clicks and 824836 impressions within 45 days via Search Engine Optimization and Social Media Campaigns Generated potential leads through India Mart and Just Dial website. Key skills: Social Media Marketing, Digital Marketing, Google Ad Words, Email Marketing, Keyword Planning, Content Writing, Video Marketing, Preparing Ad Creatives using Canva Attainments: Launched the ARS 550D “550 Diamonds Free” Campaign to drive visits to www.arsgroup.in by conducting an online quiz contest which gathered 70,000 visits to the website. Launched a TVC campaign featuring ARS 550D Diamond Contest influenced by the brand ambassador. Launched an YouTube channel for promoting the contest which derived 6k views in a week span https://youtube/2i7GJlasMpk 1300 new TMT dealers collaborated with the industry which resulted in 30% growth in ROI Organization: SPI Global Technologies Pvt. Ltd. Client – Wiley Publications DLF SEZ IT Park, Manapakkam Chennai-600 089 Duration : 14th May 2018 to 19th June 2019 Designation: Production Editor (Wiley Publications) Job Description: Certified Production editor by the Global Research team of Wiley publications. Oversee the production processes required to release a publication. Project planning, monitoring, reinforcing quality standards & policies. Single point of contact for editorial, authors & production team. Coordinated with internal stakeholders/Vendors such as typesetters, manufacturing, freelancers and Editors to ensure project specifications and goals were implemented from product conceptualization to bound book. Managed the production of key publications and oversees manuscripts from submission to publication, publication fulfilment operations including reprints and permissions. Managed manuscript flow to editor and copyeditor/ publisher, all aspects of the fulfilment of the organization’s publications from order request to delivery from various vendors. Education 2013 – 2017B. Tech Information Technology Loyola- ICAM college of Engineering and Technology, Chennai, Tamil Nadu, India 2011 – 2013Higher Secondary Certificate (HSC) Vetri Vikaas Girls Higher Secondary School, Tamil Nadu, India 2010 – 2012 Secondary School Leaving Certificate (SSLC) Immaculate Heart of Mary Girls Higher Secondary School, Pondicherry, India Certifications & Other Academic Google Analytics for Beginners| Oct’19 Certificate of Excellence on Digital Marketing | Loyola Institute of Business Administration| Dec’18 Google Ads Search Certifications | Dec’18 Google Ads Display Certifications| Dec’18 Google Digital Sales Certifications| Dec’18 Achieved Social Leadership Award| Loyola Icam College of Engineering and Technology | Aug’2014 Secretary of Emerging Leaders Toastmasters Club, Chennai, India Personal Profile Fathers Name : Joseph Emmanuel Nationality : Indian Date of Birth : 26th Feb 1996 Marital Status : Single Languages Known: English, Tamil and Telugu