Isabel Maria Baez Gil

PRODUCT MANAGER - ACCOUNT MANAGER Curious and dynamic professional with a genuine passion for developing customer-oriented solutions, which I started to develop on my early career steps in the Tourism industry; to later become an agile digital project manager, with a proven track record in international and distributed contexts and in cross-functional collaboration. As an organic outcome, I got more engaged in Product Management activities up to owning accountability for portfolios covering market research up until P&L ownership, reaching products long lasting presence in diverse markets. I also had a rewarding entrepreneur experience that enriched my skills in managing the hustle, market research (qualitative and quantitative), concept development, breakthrough innovation, new product development and project management. ISABEL M. BÁEZ | ENG/SPA - EXPERIENCE Prod. & Proj. Manager | Int. KAM Farm.Co 2002 Tourism foundations Approach to Digital & Marketing industries Digital & Marketing Governance 2000 Architect Bachelor degree | Fac. de Arq. - ROU Int. KAM | VP BDO Gamelearn 2016 Digital Strategist Dada 2013 Strategic Design & Innovation Master Degree | IED - Madrid EDUCATION KEY EXPERIENCE Digital Strategist Dada Company / Arloon 01/11/2015 - 01/02/2016 Madrid Developed both, a communications strategy for new products launch and business plans to assist the company’s restructuring. Contributed to the communications and new business development departments setting up clear objectives and improving communication and task management processes. International Key Account Manager | VP Business Developer Gamelearn 1/03/2015 - 20/10/2015 Madrid Represented company as a speaker and go-to person at AMEDIRH and ATD Summit events in Mexico. Collaborated on the partner’s plans design, communication and kick off, by researching, interviewing and onboarding. Market research, reaching out to leads, sales pitch; product presentation, contract, project kick-off and hand-off for clients in the Americas, European and Asian countries. Managed over 130 active sales accounts on Salesforce. Coordinated Sales, Marketing, and Customer Service Departments by detecting and proposing new entry methods and communications for B2B and B2C while researching and improving current customer journeys and sales funnels. Product Manager | Project Manager | KAM Farm.Co 01/03/2007 - 01/11/2014 Madrid Uruguay Ensure that the product supports the company’s overall strategy and goals. Accountable for the product planning and execution throughout the product lifecycle leading cross-functional overseas teams. Co-created with stakeholders customer oriented product strategies on digital services and e-commerce products to deliver world-class products for international markets including go-to-market plans, P&L, roadmaps, WBS, market and competitors research. Spotted untapped scenarios and niches and proposed entry mechanisms that ended up granting a leader position in international niche markets (USA, Australia, China, European and Arabic countries) generating regular clients flow that persists till today. Coordinated and led over 300 quick turnaround digital projects in 4 years, making every pixel count to the customer and the business. - |-| Skype: isabel.baez.gil | es.linkedin.com/in/baezisa/ CRE ST ATHY EMP SOFT SKILLS HIP RS TNESS LEADE RIC CORE COMPETENCIES # Problem solver # Goal oriented # Customer centric # Relentless # Collaborative leader # Resilient # Fast pivot # Autodidact quick learner # Translate business needs into specs Some clients I had the pleasure to work with across several industries and timezones: Abilene Christian University Autograph ABP VITY ATI Bannorte OTHER EXPERIENCE Bombardier Adjunct Professor - “Beyond Briefing and Corporate Biases” British Council IED - Istituto Europeo di Design 2016 Madrid Developed a 1-week workshop “Beyond Briefing and Corporate Biases” for the Master of Strategic Design students. Besides theory, it included functional and game-based learning elements such as card games, dancing and other physical and theatrical games to ensure knowledge retention. Commentary Magazine Cubox Labs Embraer FlipKey Iron Mountain Digital and Print Graphic Designer Virginia Tech University Creative Media Farm 2006 Uruguay Integrated original scripts in Flash and Actionscript websites that enhanced user experience as designer and programmer for Uruguayan and US based companies. Designed branding materials for overseas companies. Vodafone World Food Programme Wowza W-Systems Key Account Manager – Digital Project Manager X Media Labs Escenario Publicidad 2005 Uruguay KAM for tech related clients, UX and project planning. Coordinated campaigns across multidisciplinary teams (15 people) to deliver TV spots, online communications, and increase SMS-TV real-time participation. Incorporated processes and technologies to workflow. Project Manager Assistant – Secretary What I feel proud of Word out Analoga Information Design 2004 Yeti Coolers Uruguay Implemented robust organizational skills to improve quick feedback to clients, team members and CEOs while companies take-off. Marketing Assistant – Secretary Result of product strategic planning on TheHighBoy featured in the Wall Street Journal, NY Times, and other media. Mariela Marenco Marketing 2003 Uruguay Coordinated workshops, company events and several group dynamics for customers. Support to CEOs, on advertising and online marketing, HHRR activities, market research and reporting. Project Manager Assistant – Secretary 60 / 60 Led team to deliver 60 fully responsive email templates for MailChimp in less than 60 days. Soho | Netlabs 2002 Uruguay Partner companies that shared resources. As PM Assistant I had to follow up on tasks and milestones, assist on scrum meetings, measure daily advances on duties and deliverables, provide alternative scenarios for improvement. Secretary and personal assistant tasks such as: Take memos, schedule internal and Ceos meetings. Organize and attend events and provide support to all departments. Develop Reports and other documentation. *Previous to 2002 experiences include real state, hotel and tourism, and other services industries. VIP + Mentor At X Media Labs (Digital media think tank and creative workshop), "Location Based Services" workshop in Sweden, for Swedish Startups. KEY ACHIEVEMENTS What I love AS PRODUCT & PROJECT MANAGER While I enjoy all aspects of my job, my favourite tasks involve: Reduced delivery and feedback times by 60% in 4 months by incorporating agile methodologies within communication processes. Secured revenue, customer satisfaction, experience and loyalty goals by leading cross-functional - high performance teams (25 people) in defining, developing and executing products strategies, roadmaps and pivots in fast paced environments. Well-defined and prioritized PRDs Justified MRDs Performed ongoing product research to run meaningful beta and pilot programs at an early stage, enabling competitive advantages to the product portfolio investment. Service Design Blueprints WBS Accountable for the product planning and execution throughout the whole product lifecycle, for three mid-size overseas digital products (100K USD to 1M USD / +1 year development). CX reports Communication with team and clients Minimized product failure rate from 80% to 40%, maximizing ROI by considering transversal and collaborative long-term strategies for targeted market share. Go-to-market plans AS ACCOUNT MANAGER Multicultural background, building executive-level relationships with clients and stakeholders across an array of industries and markets: South America, Scandinavian countries, UK, Spain, China, Australia... Talent tags #EmotionalIntelligence #Conceptual #CreativeThinking Improved sales funnel by implementing a customer oriented approach that boosted conversion rates from 2% to 20% in 8 months. #Change #Organized #Iniciative #Calm #Enthusiastic #TakesChances #TeamBuilding +250 clients reached = 400 contracts signed in 4 years that pushed company revenue growth rate from 30% to 100% in a single year. #StrategicThinking #Innovative HOW I USE MY TIME AS PRODUCT & PROJECT MANAGER AS ACCOUNT MANAGER User & market research Project Lifecycle (SOW, WBS, Stories, Requirements, QA) Journey and service design blueprints Go-to-market plan Release and iteration plan Time & Tasks P&L management Risk and change management Product and churn forecast Strategy planning and changes Prospects & market research Time & Tasks Reports Documents Discuss and align with stakeholders Deliverables pitching Team management Resources & milestones allocation Sales funnel improvement Resolve situations Team management Reports Contracts negotiation Building clients relationships (new and existing) Face-to-face Networking Product pitching CURRENTY WORKING ON: I‘m currently working on a personal campaign which I have named “IZ HIRES A BOSS”, in which I turn tables to the hiring process. You can check more details and updates at: www.isabelbaez.com https://www.facebook.com/isabelhires/ twitter.com/IsabelBaez