ISAAC WILLIAMS
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Buffalo, New York 14201
SUMMARY OF QUALIFICATIONS
Ten years of marketing and advertising experience with strengths in strategic planning, volunteer
management, campaign planning, annual giving, prospect research, and communications.
Exceptional management, organization, communication, and leadership skills. Proficient in
building trusted relationships with all departments within an organization.
PROFESSIONAL EXPERIENCE
DAEMEN COLLEGE
Web Marketing Manager
March 2013 - Present
Primary Responsibilities
• Oversees official social media accounts including Facebook, Twitter, and Instagram while
maintaining the college's social media presence
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Supervises marketing assistants in regard to their work on social media and SEO
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Manages online advertising campaigns on Facebook, Google, LinkedIn, and other websites
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Develops integrated marketing strategies to drive traffic, engagement and conversion across
multiple digital platforms
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Created digital marketing collateral for annual giving campaigns
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Established working relationships with key departments to facilitate implementation of
campus-wide digital communication needs
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Creates and generates marketing reports for the website and social media for key constituents
including the college president and vice-presidents
Key Accomplishments
• Created and developed a virtual open house for the college similar to College Week Live
which was used to engage with over 100 students outside of the area within a two-hour
period
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Virtual Open House nominated for AMA Rochester Pinnacle Award
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Rochester Pinnacle Award winner for integrating an instant chat onto the Daemen College
website
ISAAC WILLIAMS
--
Buffalo, New York 14201
MARCONE
Search Engine Optimization Specialist
October 2012 – March 2013
Primary Responsibilities
• Created competition analysis reports, analyzed existing data from server logs and created
statistical analysis to project current search engine traffic patterns
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Used ethical/white-hat search engine optimization techniques to produce solid high rankings
for numerous keywords
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Use of scripting languages, such as: ASP, JavaScript, HTML, XML, and software specific
scripting languages
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Developed and performs SEO strategies and tactics to retroactively optimize organizational
websites.
•
Regularly performed back-end SEO tasks on company websites to properly define sites to
internet and maximize SEO potential
Key Accomplishments
• Improved the search engine friendliness of Marcone website properties
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Improved the ranking of Marcone website properties which we directly led to an increase in
revenue from online sales that included Whirlpool’s part website, whirlpoolparts.com
Web Marketing Manager
April 2009 - October 2012
Primary Responsibilities
• Identified target keywords, and provides on-page and off-page recommendations for SEO
coding, structure, content, social and linking best practices
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Tracked and reported on the success of visitor engagement, providing monthly optimization
recommendations
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Analyzed lead or sales performance data, rankings data, crawl logs, and site analysis tools to
identify opportunities for search engine optimization
ISAAC WILLIAMS
--
Buffalo, New York 14201
•
Created and reviewed detailed campaign performance data and future looking strategic
roadmaps
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Developed media and business solutions by designing, developing and supporting web
solutions for marcone.com, msaworld.com, and apwagner.com
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Creation of standards compliant, semantic, web interfaces via PHP, HTML, and CSS
VOIP SUPPLY
Data Standards and Webmaster
June 2006 - September 2008
Primary Responsibilities
• Proactively managed the product roadmap, from understanding a vision, defining key
releases, working across the organization to develop requirements, working with IT to
understand tradeoffs and project management to deliver the product to an online audience
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Worked with many different people in an organization, to answer questions about or
troubleshoot problems with the Web site
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Responsibilities included monitoring, improving, and updating the performance of existing
Web sites
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Defined requirements for product specifications; and wrote requirement specifications
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Compared data with source documents, or re-entered data in verification format to detect
errors
PROFESSIONAL ASSOCIATIONS, COMMITTEES & DEVELOPMENT
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AAF Buffalo, Current Member
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B Team Buffalo, Board of Directors-
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Buffalo Junior Chamber of Commerce, Board of Directors-
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Buffalo Niagara 360, Past Member
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Social Media Club Buffalo, Past Member
VOLUNTEER EXPERIENCE
ISAAC WILLIAMS
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Buffalo, New York 14201
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B Team Buffalo, Former Secretary on the Board of Directors
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Buffalo Junior Chamber of Commerce, Former Director on the Board of Directors
EDUCATION
Master of Science in Sports Industry Management, 2019
Georgetown University, Washington, D.C.
Master of Fine Arts in Media Design, 2011
Full Sail University, Winter Park, Florida
Master of Business Administration (MBA), 2009
University of Phoenix, Phoenix, Arizona
Bachelor of Science in Business Administration, 2007
University of Phoenix, Phoenix, Arizona
