Isaac Olatunji

ISAAC OLATUNJI Content Writer/ Marketing Expert Lagos, Nigeria |-| Portfolio PROFESSIONAL SUMMARY Results-driven Content Writer and Marketing Expert with 5+ years of experience in digital content strategy, copywriting, and sales writing. Proven track record of increasing conversion rates through compelling content creation and strategic brand positioning. Skilled in developing targeted sales materials that consistently exceed revenue objectives. Adept at analyzing market trends and crafting customer-centric messaging that resonates with diverse audiences. PROFESSIONAL EXPERIENCE FREELANCE WRITER & MARKETING CONSULTANT Independent Contractor | March 2022 - Present Developed strategic sales content for multiple clients including RealCar Miami, Annetta Powell blog, and TravelVerse resulting in 25% average increase in lead generation Created conversion-focused marketing materials that drove measurable ROI for B2B and B2C clients Implemented data-driven content strategies that improved client engagement metrics by 30% on average Collaborated with marketing teams to align sales messaging with brand positioning and target audience needs Utilized SEO best practices to increase organic visibility of client content, achieving first-page rankings for target keywords COPYWRITING SPECIALIST Live-Linen | NorthPower | June 2021 - June 2022 Produced high-converting product descriptions for e-commerce clients, increasing sales conversion rates by 22% Crafted persuasive marketing copy that enhanced brand perception and customer engagement Collaborated with editors and marketing leaders to optimize content for maximum impact and alignment with business goals Developed comprehensive content calendars and marketing materials for diverse industry clients Conducted research on target audiences to create personalized messaging that resonated with specific market segments BRAND CONTENT STRATEGIST Goodpick | January 2021 - March 2021 Developed brand narratives that increased customer connection, resulting in 18% higher engagement rates Created strategic social media content that drove a 27% increase in follower growth across platforms Collaborated with cross-functional teams to ensure consistent brand messaging across all customer touchpoints Executed multi-channel marketing campaigns that generated measurable improvements in brand awareness Analyzed performance metrics to continuously refine content strategy and maximize ROI PRODUCT CONTENT SPECIALIST Rexopakt | September 2018 - December 2020 Researched and developed comprehensive product descriptions for travel offerings, improving customer understanding and conversion rates Conducted market analysis to identify emerging trends and consumer preferences in the travel industry Created research-backed reports and educational content that positioned the company as an industry thought leader Collaborated with interdepartmental teams to ensure consistent customer experience across all touchpoints Developed content guidelines that streamlined the creation process and maintained brand voice consistency EDUCATION OBAFEMI AWOLOWO UNIVERSITY, Nigeria Bachelor of Science in Geography | 2018 - 2021 OBAFEMI AWOLOWO UNIVERSITY, Nigeria Diploma in Conservation Science & Tourism | 2015 - 2017 CERTIFICATIONS Digital Ad Certificate - Digital Marketing | Aleph | 2023 Verification: https://learn.digitaladexpert.com/certificate/?course_id=537221&user_id=749734 Snapchat Ads Manager Certification | Snapchat | 2023 Verification: https://focus.snapchat.com/student/award/pMGMKwjXdbsJtaoTZvGhP6pi World Education Services (WES) | International Academic Qualifications Verification SKILLS Content Strategy, SEO Optimization, Conversion Copywriting, Brand Positioning, Market Research & Analysis, Data-Driven Marketing, Social Media Strategy, B2B & B2C Sales Content, Product Descriptions, Client Relationship Management, Project Management, Cross-Functional Collaboration