IRNADIA FARDILA
- |-| linkedin.com/in/irnadiafardila | bit.ly/Portfolio-Irnadia-Fardila
I am IPB University Management student with 3 years experiences in digital marketing especially in SEO and
Website field in various organizations. I have work experiences in SEO field at Good News From Indonesia
(GNFI) and KapanLagi Youniverse. I am a lifelong learner with great interest in pursuing my career as SEO
Specialist. I have good understanding about SEO Related Research, SEO Content Curation & Development,
SEO Analytic & Report, and Website Optimization.
Education Level
IPB University - Bogor, Indonesia
Jul 2020 - Aug 2024
Bachelor Degree in Management, 3.79/4.00
Thesis Title: Analysis of User Satisfaction and Loyalty Levels of the Good News From Indonesia Website in Jabodetabek Using
WebQual 4.0 Dimension.
Certified Digital Marketing Specialist by Badan Nasional Sertifikasi Profesi (BNSP)
Actively involved in Centre of Management (COM@) Student Association and various committees within it.
Appointed as Pekan Kreativitas Mahasiswa (PKM) Team Leader with PKM title "Analysis of SMEs Willingness towards Agriculture
Start Up Services in Bubble Burst Phenomena with Theory of Planned Behaviour Approach".
Appointed as Person in Charge (PIC) for the Virtual Guest Lecture Event, attended by 100+ participants.
Appointed as Website Manager for COMA@ website, successfully increased website traffic by 43%.
Appointed 3 times as Class Coordinator in Management, Quantitative & Digital Finance, and E-Commerce & Digital Marketing Class.
Work Experiences
Good News From Indonesia (GNFI) - Online Internship
Mar 2024 - Sep 2024
SEO Specialist Intern
Conducted SEO keyword and competitor research for article on GNFI and GoodStats websites using SEO tools such as SEMRush,
Uber Suggest, Ahrefs, and Google Trends.
Performed content audit to analyzed and recommended improvements to older articles using Google Search Console.
Prepared briefs for 4+ new content articles (evergreen content & trending content) and improvements to older content every week.
Optimized keywords and SEO best practices for each article created by content writers.
Develop the content structures for the GNFI website each week.
Evaluate content performance weekly based on data from Google Analytics and Google Search Console.
Collaborate with the editorial team and content writers to implement better SEO practices for the website.
Successfully increased GNFI website traffic by 10% from the previous month's traffic, with more than 20 articles appearing on SERP
first page, and improved SERP ranking of older for certain targeted keywords.
Digimarly - Online
Apr 2023 - Aug 2024
SEO & Website Manager
Prepared and delivered lesson related to websites & SEO to 10 Interns of Digimarly Website Division.
Supervised and acted as project manager for Digimarly Website Rebranding Project.
Improve technical SEO by collaborating with web developer and using Google Search Console to identify improvement areas, so
website could be 100% crawled by Google bot.
Implemented SEO on-page optimization, such as optimizing content structure, keyword mapping, and internal linking to improve
website visibility in SERP by 15%.
Conducted SEO related research, such as keyword research and competitor research for 5 service pages, homepage, SEO articles,
and marketing campaign landing pages.
Performed website audit of Digimarly website using Google Analytics, Google Search Console, and Google Page Speed Insights.
Performed website content management, including developed website content pillar.
KapanLagi Youniverse (KLY) - PT Liputan Enam Dot Com Jakarta, Indonesia
Aug 2023 - Dec 2023
SEO Support Intern
Performed keyword research for sports and investment-related topics that resulted 60+ keyword recommendations per day by using
Google Trend and Google Discover.
Performed for 2000+ internal link-building installations per day between KLY websites such as Merdeka.com to Liputan6.com by using
each site CMS and Google Spreadsheet.
Monitoring bola.com article production per day to make sure the article with targeted keywords is already well uploaded and
presented in 5 daily reports per week.
Arranged 3 SEO visibility reports per week for KLY website verticals like liputan6.com, merdeka.com, fimela.com, bola.com, etc in
various content departments like News, Entertainment, Lifestyle, Sports, and Automotive by using Google Trend and Rank Tracker.
Performed keyword research and keyword filter to create 500+ keyword recommendations related to Election Day 2024 and sports by
using Semrush and Ahrefs.
Monitoring visibility rank for keywords related to Election Day 2024 to create 5 monitoring reports per week by using Rank Tracker.
Built competitor and AI research to give 5 competitor features and 10 AI tool recommendations that are compatible to be implemented
in KLY Website Verticals.
Digimarly - Online
Oct 2022 - Mar 2023
Content Manager
Led social media content curation and creation including strategy, planning, organizing, and concepting daily content of website and
social media for Digimarly internally and clients.
Implemented research and analytics to arrange 100+ daily contents per month including the main concept, goals, content PIC (writer,
video editor, designer, and talent), post time, and content brief for Digimarly and clients that should be done in a week.
Managed clients content requirements with Digimarly capacity as a new digital agency to create effective and efficient content strategy
and execution that achieved 90% client satisfaction.
Monitored and evaluated content to make sure content strategies and plans were well implemented, and content goal was achieved by
analyzing content metrics, evaluating performance, and recommending improvement strategies.
Successfully achieved the highest increase in client's social media engagement, reaching up to 80%.
SPM Fashion - Jakarta, Indonesia
Mar 2022 - Apr 2022
Digital Asset Manager
Managed Digital Assets of SPM Fashion including 1 website, 2 social media (Instagram and Facebook), and 1 Marketplace (Shopee).
Created website as brand identity by using Google Sites and managed visibility in Google My Business by optimizing website features,
on-page website, SEO local, and testimonial marketing.
Successfully increased brand visibility by being displayed on First Page in Google My Business Section with search keyword "Toko
Pakaian Pria Jakarta Selatan".
Organisational Experience
Centre of Management (COM@) - Bogor, Indonesia
Jan 2022 - Nov 2022
Website Manager in Digital Marketing Communication Directory
Created website and social media content (including content writing and design).
Led website management including website design, UI/UX writing, content, and website performance of Centre of Management.
Exceeded KPI website traffic target by increasing website traffic by 43%.
Skills, Achievements & Other Experience
Projects: Digimarly Website Rebranding (2024) ; KLY Website Optimization in Election Day 2024 Momentum (2023) ; Personal Website:
irnadia.site and leveluv.web.id (suspended) -).
Hard Skills: Digital Marketing, Search Engine Optimization (SEO), Website Management, Web Content Writing, Basic Data Analytic,
Content Management, English Competencies (TOEFL Score: 527).
Technical Skills: Google Trend, Google Search Console, Google Analytic, Google Page Speed Insight, Google My Business, Google
Site, Ahrefs, Semrush, Ubbersuggest, Rank Tracker, Wordpress, Microsoft Office (Esp. Word & Excel), Google Workspace (Esp. Docs &
Spreadsheet), Meta Business Suite.
Soft Skills: Analytical Skill, Leadership, Individual Work/Teamwork, Collaboration, Problem Solving, Communication (Written/Verbal).
Modules Taken: Digital Marketing Analytics: Tools and Techniques-University System of Maryland (2024), SEO Mini Boothcamp Batch
1-Sequence X Cmlabs (2023), Data Analyst-RevoU (2022), Search Engine Optimization (SEO)-RevoU (2020), Digital Marketing-RevoU
(2020), Wordpress Pro-Niagahoster (2020), Content Marketing-HubSpot Academy (2020).
Achievements: Best Staff Centre of Management (2022), Top 5 Vocasia's Basic Excel Course Sales (2022), GoKampus Blog
Competition Champion (2021), Passed Short Story Selection to be Booked (2020).
Interest: Digital Marketing, SEO, Website, and Sports.
