Irish Palo

Resume of Irish Palo Personal Details Current Location Cape Town, Western Cape, South Africa (willing to relocate) Email Address-Contact Numbers - Education Obtained National Senior Certificate (Matric) Licenses & Certifications Google Ads Search Certification References Upon Request Summary Being part of the first generation in history that have grown up immersed in a world of digital technology, for me, real, joyful living, comes when I lead with the heart and feel free to be myself. I am a digital marketing professional with 5 years of experience in managing multiple PPC (Pay-Per-Click) campaign management projects for clients to help them improve their advertising results on platforms across Social and Google. My buoyancy and friendly demeanour are two traits that have helped me in running successful campaigns and projects. I am always game to trying something new, and my nomadic nature often has me daydreaming about my next adventure. I don’t ask, “Why?”, I ask, “Why not?” A few areas I have experience in: Digital Marketing • Paid Media Strategies • Google Ads • Media Buying • Content Building (guest contributor, influencer marketing) • Meetup Organizing • Employment Equity Training • Employee Finder • Social Media Ads (Facebook, Instagram, Twitter, LinkedIn and TikTok) • Project Planning and Execution • Digital Advertising, Medical and Healthcare Industries Check out a few of my advertising blogs: * https://www.mediaupdate.co.za/marketing/150383/baby-boomers-heres-how-you-can-approach-influencers * https://link.medium.com/UU5UotmR4ib Experience Performance Account Manager dentsu SSA Oct 2021 - Present (2 months +) Performance Account Management - Focus on day-to-day execution Liaises with vendors and third-party representatives to maintain and develop relationships and build knowledge of features and upcoming offerings Interpreting performance reports to provide actionable insights and analysis to meet campaign objectives Generating campaign reports and is responsible for pacing, QA and trafficking Maintaining a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies. Managing daily budget allocations to achieve the dual goals of spending the monthly budget and while systematically improving campaign performance. Liaising between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations) Developing optimization strategies and tactics that will maximize client ROI. Helping in designing and delivering performance updates, business reviews and growth opportunity presentations to key agency contacts Liaison with vendors and third-party reps to maintain and develop relationships and build knowledge of features and betas Paid Search and Social Media Campaign Management - - Providing day-to-day implementation, optimisation and upload of client campaigns through direct input. Interpretation of performance reports providing actionable insights and analysis to meet campaign objectives Building strong relationships across client services team and with the client Providing accurate client communication that details performance and return on investment via regular campaign reporting and analysis Executing all aspects of campaign management– campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting. An “expert” on all Google and Facebook: all ad formats, campaign objectives, targeting options, bidding techniques and reporting capabilities. Digital Campaign Manager (PPC Specialist) Flume Digital Marketing & PR Jan 2019 - Sep 2021 (2 years 9 months) - Planning and conceptualizing of digital advertising strategies Booking Digital Media Managing Social (Facebook, Instagram & Twitter) and other Digital Media Buying platforms (Google and Programmatic) Optimizing advertising campaigns for according to campaign objectives Keeping budgets updated Keeping up to date with the newest trends and different platforms Monitoring tracking activity using Google Tag Manager Reporting to client on the performance Build relationships with platform representatives/publishers e.g. our Google Account Manager, Facebook rep and Twitter rep (Ad Dynamo) etc. Experience working with big clients Client SEM Specialist Algorithm Agency Jul 2018 - Nov 2018 (5 months) Client Service - Setting up regular client meetings (and or status update emails) Running client status meetings, with well crafted status documents and agendas Bringing the production specialist into meetings (as and when appropriate) Accurately capturing client notes and action summaries, with clear due dates and marking who is responsible for delivery Producing detailed briefs for production as to what is required for delivery against any task or project Ensuring all tasks and client requirements are loaded to Asana and scheduled into the system Keeping the Client Service Lead up to date on all client work and delivery Quality assurance of all communications and work output delivered to clients (spelling, grammar, accuracy and delivering against what was briefed into the system) Making sure we speak in simple language that clients can understand (explaining technical aspects clearly and checking understanding of the client where necessary) Client Prospecting - Pulling client SEO audits from SEM Rush (or similar) - Consolidating audits to a presentation summary document - Compiling and appropriate Scope of Work document and commercials - Working closely with the New Business Director to ensure professional delivery of proposals Onboarding Suppliers & Clients - Sourcing, scanning and sending documentation for all new suppliers to Finance to register on our financial system - Following up on outstanding docs and payments - New Client on-boarding and procurements process - Client love gifting, inclusive of birthdays and special occasions Additional Administration - Calendar management and support with meetings where required Performance Media Specialist NP Digital South Africa Jan 2018 - Jun 2018 (6 months) A full service digital agency with specialized services in SEO and PPC. As a Performance Media Specialist, I work on an exciting mix of business-to-business and consumer brands, both local and international. My responsibilities include but are not limited to: - I keep abreast of paid search advertising trends, techniques and industry related software I conduct detailed competitor research I conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns I collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates I optimise campaigns to improve client ROI I monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients I participate in client pitches and monthly status meetings Performance Marketer Performics Jul 2017 - Jan 2018 (7 months) Media Account Management - Take briefs from clients and partnering agencies Brief and take briefs from media team Implement media strategy into GSN, GDN, DBM and DCM Help media team with their strategies and advice based on my experience Ensure creative is loaded and the right size for media tool Communication with client and media is live Report on all media Google Analytics and Stats Monthly Google Analytics reports Providing recommendations and analysis on visits, user activity, in page analytics etc as well as keyword research on enhanced to be used and source analysis - Includes traffic source analysis, browser analysis - Social media analysis and recommendations for all the above - SEO and AdWords Full SEO site audit for websites. Analysis of every page and content thereof Keyword and phrase analysis and determination of keywords to be used and source analysis and determination of keywords value that could be used in AdWords campaign - AdWords campaign management, bi-monthly Ad review of performance. Report generation - Full campaign performance review and recommendations - I use in-house tools for the above as well as Google Trends and Insights and Google Keyword tool - - Social Media Daily updates and review social media Facebook and Twitter pages Daily comment review and response with acknowledgement to consumer services Conversation calendar preparation of posts accordingly Monitor Salesforce chatter daily should there be any major announcements or updates for global Weekly statistics reviews of new likes, fans and followers etc Junior Marketing & Member Support Inovocom Nov 2016 - Jul 2017 (9 months) Specific jobs but not limited to assisting the Marketing Manager with the implementation of marketing projects across suppliers and dealers solutions. I create newsletters and bulk emails using SharpSpring. I create content for social media campaigns and projects. I assist to create, maintain and manage the central product and supplier database, including product information, pricing and images across the central database. Supporting the dealers in using the electronic solutions, including, but not limited to the websites, e-commerce portal and email solution. I ensure that websites are maximized using Google tools such as running PPC campaigns using AdWords, reporting using Google Analytics and Google Console, and staying updated with changes, as well as ensuring certification. I also ensure the security of the information from internal abuse as well as external threats, within the scope of my position Marketing Assistant SafMed Jul 2015 - Nov 2016 (1 year 5 months) From a strategic & coordination perspective, I was responsible for organizing all registration of delegates who have been selected for congresses and exhibitions & handling all other activities regarding preparation for delegate's arrival & stay, this would also include concluding arrangements for our national reps. For the purposes of our Learning & Development record; I was responsible for updating the WSP plan monthly & sending this to the HR Manager on the last day of each month along with the training registers & certificates. My admin duties were not limited to set routine but my be Ad Hoc. in nature but most critical among them being the maintenance of our Goldmine/Crystal database i.e. add new contacts, hospitals and updates old details & running of sales call activity reports for Product Managers & managing & distribution of all Trend reports. I dealt with renewals & new contracts for Reps. In addition, to support our reps; I obtained product information in printed & electronic forms from suppliers (MSDS’s, Technical Data Sheets, Sales Brochures, Product images etc.). I printed all brochures (Consumables & Capex) & prepared sample & brochure packs for Sales Reps and Manager for hospital visits & supplier presentation. Working with stakeholders, I was responsible for coordinating information required to produce a “Visit File” which contains details of flights, transfers, accommodation, meetings & entertainment. I assisted in organization of company functions such as training courses, road shows, workshops, compile & send out invitations for functions. In terms of events management experience, I was actively engaged within the organization’s social events with assisting in venues, catering & invitations Client Services Administrator Mediclinic Aug 2012 - Jun 2015 (2 years 11 months) As part of my core functions, I was assigned to the maintenance of various databases for Client Services including the doctors’ database, telephone lists etc. This would include the management and maintenance of various filing systems and departmental documents. I assisted the Client Services Officer with management of staff functions while simultaneously assisting with the administration of the company’s website and maintenance and also running with the company’s social media page (Facebook and Twitter). An important element for the hospital was that of Patient Opinion Surveys that acted as a control mechanism and customer satisfaction measurement tool to which I was actively involved in. The relationship between the hospital and doctors was highest priority within the department and in an effort to keep strong relations, it was my duty to perform activities towards relation building which consisted of various goodwill gestures by the hospital that I would administer and supervise. Strategic Advancement I assisted the Strategic Advancement Manager with the website management, the WDGMC grateful patient