Irish Cita Maguad

Irish Cita Maguad​ Integration & Automation Specialist | Website Developer | Tech VA​ Lipa City, Batangas, Philippines​ https://irishmaguad.onlineprofolio.com Professional Summary Detail-oriented and highly adaptable Integration Support Specialist with 9+ years of experience helping U.S.-based clients streamline operations through automation, CRM management, website development, and digital marketing support. Known for my ability to troubleshoot systems, build efficient workflows, and clearly explain technical concepts to teams. I thrive on solving problems and optimizing processes to help businesses run smarter, not harder. Core Skills & Tools ●​ Automation & Integration: Make.com, Zapier, Pabbly, n8n (basic) ●​ CRMs & Platforms: HubSpot, Salesforce, Lead Docket, ActiveCampaign, Mailchimp, Infusionsoft, GoHighlevel ●​ Web Platforms: WordPress, Shopify, Wix, Kajabi, Clickfunnels, Squarespace ●​ Design Tools: Canva, Photoshop ●​ Email Marketing: Mailchimp, ConvertKit, AWeber, Constant Contact ●​ Analytics & SEO: Google Analytics, Google Tag Manager, SEMrush, Yoast SEO, GTmetrix ●​ Project Tools: Asana, ClickUp, Trello, Airtable, Funnelytics, Notion ●​ Other Tools: Hubstaff, Typeform, Jotform, Snovio, Eventbrite Professional Experience Junior Website Developer | Virtual Assistant​ Self-Employed | 2015 – 2018 ●​ Designed and optimized 50+ websites using WordPress, Shopify, and Wix for service businesses, coaches, and eCommerce stores. ●​ Built custom automated workflows using Zapier to connect apps like HubSpot, Google Sheets, Calendly, CRMs, and email platforms.​ Web & CRM Tech Virtual Assistant | Social Media Manager | Email Marketing Specialist​ Virworx Solutions – Upwork Agency | 2018 – 2019 ●​ Supported full CRM setup and automation flows. ●​ Designed and optimized websites using WordPress, Shopify, and Wix for service businesses, coaches, and eCommerce stores. ●​ Creating graphics for the client’s website, email campaign, and social media post. ●​ Managing clients’ social media profiles. Freelance Virtual Assistant | Integration & Automation Specialist | Web & CRM Tech VA​ Self-Employed | 2019 – Present ●​ Full CRM setup and automation flows. ●​ Built custom automated workflows to connect apps like HubSpot, Google Sheets, Calendly, CRMs, and email platforms. ●​ Designed and optimized websites using WordPress, Shopify, and Wix for service businesses, coaches, and eCommerce stores. ●​ Managed and optimized email campaigns across Mailchimp, ActiveCampaign, and ConvertKit. ●​ Created SEO reports and content strategy using SEMrush, Google Analytics, and Google Search Console. ●​ Led analytics and performance reviews for client websites, generating insights for conversion improvements. Education & Certifications Bachelor of Science in Information Technology​ UNIVERSITY OF BATANGAS ●​ Website Development ●​ Graphic Design​ Notable Projects CRM & Automation ●​ Client CRM Automation: Connected Clickfunnels to ActiveCampaign via Zapier to segment leads and assign them to sales agents automatically. ●​ eCommerce Inventory Sync: Synced Shopify orders with Airtable and Google Sheets using Make, reducing fulfillment errors by 90%. ●​ Legal Firm Intake Flow: Built a Make.com automation that sends leads from a Wix form into Lead Docket, complete with tagging and email alerts. ●​ Lead Nurturing Campaign: Set up ActiveCampaign sequences triggered by Typeform submissions, segmenting leads by behavior and interest. Website Design & Optimization ●​ Full Website Redesign for Health & Wellness Coach: Rebuilt site on WordPress with Elementor, optimized mobile responsiveness, SEO, and speed. ●​ Membership Platform Setup on Kajabi: Designed and launched a course and community site with custom sales pages, automations, and branded content. ●​ Real Estate Website: Built a 3-page Wix website featuring dynamic listings, newsletter sign-up, and CRM-integrated contact form. Email Marketing Campaigns ●​ New Product Launch Campaign: Designed a branded Mailchimp email series for an eCommerce brand’s product launch. ●​ Monthly Newsletter Setup: Created an automated newsletter system using ActiveCampaign for a brand, including tags, filters, and A/B testing. Analytics & Reporting ●​ SEO Audit & Strategy for Local Clinic: Used SEMrush, Google Search Console, and Yoast to identify issues. ●​ Sales Dashboard with Google Analytics + Data Studio: Built real-time reports for Shopify store showing customer behavior, traffic sources, and conversion paths.