IRIS VASCONCELOS
London, UK-|-
Linkedin: in/irispgmvasconcelos
CAREER SUMMARY
Marketing Manager • Writer • Events Organizer
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A dedicated patient-advocate in the narcolepsy community with an active involvement in
various social media platforms and a member of the world narcolepsy day committee.
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A self-motivated, sociable and meticulous professional with 7+ years in the Marketing and Events
Management industry, holding a career with extensive international experience, solid capability for
problem-solving and adapting to new situations and environments.
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An energetic and customer-centric individual c ommitted to always providing distinguished
customer care and cultivating long-lasting relationships with clients.
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An eloquent writer with strong editing skills with a proficiency for blogging, personal branding
and trend spotting.
AREAS OF EXPERTISE
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Project Management
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Networking
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Event Coordination
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Client Relations
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Researching
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SEO
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Content Creation
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Marketing Strategy
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Social Media
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Copywriting / Editing
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Community Management
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Relationship Building
PROFESSIONAL EXPERIENCE
(Self-employed), Lisbon, Portugal
Independent entrepreneur in the astrology industry.
Jan 2020 – July 2020
Social Media Consultant (Contract)
Managed three social media platforms (Facebook, Instagram, Youtube) and developed a social media
strategy in order to achieve the client’s goals of increasing reach and engagement.
● Created and managed marketing strategy f or the client’s business to ensure long term growth
of the brand
● Developed visual and written content on Canva o
n a monthly basis for Facebook and Instagram.
● Increased audience engagement from 1% to 7% and converted an online audience into
subscription members to a monthly newsletter.
Espaços Angola, Luanda, Angola
2017 – 2019
A communication agency with a focus on indoor and outdoor communication solutions in the Angolan market.
Marketing Manager
Responsible for developing marketing programs for business-to-business clients along with creating balanced
programs for clients to build their respective brands. Additionally responsible for the all Events and Brand
Activations for all clients.
● Planned, managed, executed and supervised the “JC Le Roux” and “Amarula” Valentine’s
Day Onsite and Digital Brand Activations for a duration of 4 weeks simultaneously and organized
a digital contest with a prize for a winning couple including an entire romantic weekend away
all-inclusive.
● Leveraged strengths in cost-effective marketing management and vendor negotiations
to end each year an average of 10% under-budget.
● Responsible for promoting support services such as web sites, mobile apps, and other
third-party arrangements.
BACK Agency, Luanda, Angola
An integrated communications company that operates in Portuguese speaking countries.
2014 – 2017
Marketing Associate
Initially hired to focus solely on managing one key client for the agency, but within six months I was offered
the opportunity to take on various other clients in the company within the Client Care department, where we
were responsible for almost every Marketing need of the client excluding media planning and PR.
● Handled the key account for Western Union throughout 3 years as the brand’s only approved
representation within the entire country, My responsibilities went beyond conventional Marketing such
as daily travel inspections and cultural research.
● Organised, executed and oversaw the 30th Birthday celebration for Brazilian company
Odebrecht, a n event for over 500 guests, including a handful of government officials.
KeyPromotion Agency, Luanda, Angola
A Brand Activations and Events agency.
2013 – 2014
Key Account Manager
Responsible for the development, production and delivery of projects from proposal right up to delivery,
mostly for Brand Activations and Events.
● Responsible for all Brand Activations and Events for the multinational consumer goods
company Unilever in which I was responsible for proposing and managing all Brand Activations and
Events for Dove, Axe, Lifebuoy.
● Create and manage all event pages on Facebook and Instagram having to generate
engagement, oversee guest lists and develop page design.
EDUCATION
History, Bachelor of Arts
University of Wolverhampton, Wolverhampton, UK
CERTIFICATIONS
Social Media Marketing
eMarketing Institute
Issued Mar 2020
Credential ID CERT--EMI
Personal Branding on Social Media
LinkedIn Certification
Issued Sep 2020
VOLUNTEER WORK & COMMUNITY INVOLVEMENT
COMMITTEE MEMBER | AUG 2020 - SEP 2020
WORLD NARCOLEPSY DAY COMMITTEE (FOUNDED BY PROJECT SLEEP)
My responsibilities included but were not limited to; attending regular online meetings; contributing my skills
and knowledge in Marketing and participating actively in meetings and committee work; developing innovative
ideas to promote the day, networking and researching potential collaborators; liaison with
Portuguese-speaking partners or collaborators. Sharing social media responsibilities and translating all
promotional materials from English to Portuguese.
EVENT COORDINATOR | JUN 2019
AXI LUANDA
4 days gastronomical event celebrating the best culinary talents in Luanda
EVENT COORDINATOR | MAR 2019
NAXIXI STREET
An urban art movement renovating streets in the city of Luanda through art. Two days of events.
