Irina Stefanova

Irina Stefanova Communication strategy, content, PR Resume Worked in the Middle East and Europe * Experienced in multi-channel marketing and campaign strategy *Corporate storyteller * Passionate about building brands through mindful and genuine communication *Certified yoga instructor and scuba diver * Mother of one * Occasional muse Experience Brand & PR Manager Company Name myPOS Dates Employed Jan 2018 – Present Employment Duration1 yr 4 mos Location Varna, Bulgaria Communication strategy and content management  Planning and managing brand awareness campaigns and liaising with external agencies across Europe  In charge of PR strategy and activities across Europe Brand Development Manager Company Name iCard Dates Employed Jul 2016 – Jan 2018 Employment Duration 1 yr 7 mos Location Varna, Bulgaria In charge of communication strategy and content development of iCard's innovative portfolio of fin-tech brands: myPOS.com, LeuPay.eu, LeuPayWallet.com, iCard.com and more. Scope of work: - management of team of copywriters and translation specialist - supervision of content creation- product websites, blog and PR articles, emails, social media blog and paid ads, AdWords ads, case studies and more - development of brand guidelines and TOV for each brand - communication with external agencies -media, creative, video and audio production - planning and management of PR campaigns across various European markets Brand Communications Manager Company Name PubGalaxy Dates Employed May 2015 – May 2016 Employment Duration 1 yr 1 mo Location Varna, Bulgaria Responsible for creating and executing the digital brand communication strategy for PubGalaxy, a Real Time Bidding monetization platform for online publishers. Areas of responsibilities: - brand visibility and online reputation - content marketing - online media relations - social media channels - product website and blog PubGalaxy works with publisher partners like AndroidHeadlines.com, PhoneArena.com, BoredPanda.com, VentureBeat.com, DesignTaxi.com, OneGreenPlanet.com and many more.  Marketing and Sales Manager Company Name: SmartSoft Dates Employed May 2013 – Apr 2015 Employment Duration 2 yrs Location Varna, Bulgaria Responsible for planning and managing the online marketing and sales strategy for Smartsoft Invoices - an invoice processing software solution. Created marketing content for multiple media channels promoting Smartsoft products. Facilitated online product demonstrations with potential clients, leading to product sales. Maintained close contact with existing clients. Senior Advertising Account Manager Company Name: Impact BBDO Dates Employed May 2007 – Aug 2011 Employment Duration 4 yrs 4 mos Location Dubai, UAE Handled accounts: Pizza Hut, Emirates Holidays, Dubai Islamic Bank and one-off projects. Areas of expertise: - creative strategy and execution of campaigns including print, TV, radio, online production - managing client's budget and ensuring agency bottom line is covered - managing account executives' work - liaison between the agency departments such as creative team, media buying, production, digital Advertising Account Manager Company Name: Bates PanGulf Dates Employed Sep 2002 – Dec 2006 Employment Duration 4 yrs 4 mos Location Kuwait Key handler for Alshaya group -one the largest retailers in the Middle East, franchisee to brands like Starbucks, The Body shop, TopshopTopman, Debenhams, Next, River Island, Foot locker, Mothercare and many more. Managed the day to day advertising activities of the brands such as: - instore POS material - radio campaigns - brand image campaigns - print production - media planning across the Gulf region i.e. Kuwait, UAE, Bahrain, Qatar and KSA Contacts: Email:-Mobile: - Skype: stefanovairina1