Irina Bandrabur
Communication Specialist
Greenpeace Romania
Coordinating the media activity of the organization, creating and
implementing communication strategies
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Email:-PHONE: -
ABOUT ME
Experience
2012-present
WEB: linkedin.com/in/irinabandrabur
Name:
Irina Bandrabur
DOB:
05/06/1987
Nationality:
Romanian
Location:
Bucharest, Romania
Exprience :
9 Years
Availability:
Part time or Fulltime
Greenpeace Romania
Volunteer coordinator
Creating local volunteer groups and coordinating their activity,
SKILLS
providing trainings and presentations for them
Writing
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Reader’s Digest Romania
Translator
Translating and proofreading articles for the magazine, from English
to Romanian and Romanian to English.
Media Strategies
Creative Thinking
Google Analytics
Social Media
Web and Content Management
SEO
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Greenpeace Romania
Strategic and Analitic Thinking
Volunteer
Helped organize events, info-points, held presentations, participated in
various campaigns of the organisation: Climate, Energy, Rosia Montana,
fundarising events.
2008
Adevarul Daily Newspaper
Newswriter Intern
Documenting, researching and writing articles for the Adevarul Verde
supplement of the Adevarul newspaper
2007
Romanian Ministry of Foreign Affairs
Internship
Organizing the Annual Meeting of Romanian Diplomacy
LANGUAGE SKILLS
English -Independent user
German - Intermediate
Spanish - Independent user
French - Beginner
ACADEMIC BACKGROUND
MSc Ecological Economics
BSc Economics
Department of Agrifood and
Environmental Economics,
Academy of Economic Studies, Bucharest
References available on request
Social Media Experience
LinkedIn
(Basic User)
Twitter
(Intermediate
User)
Youtube
Facebook
Digital
Measurement
tools used
- Creating an organisational profile account,
- Posting updates about the organisation’s activity - awareness content,
- Basic insights tool usage,
- Basic usage in staff recruitment;
- Created and administered the official account,
- Gave input on the new Twitter strategy of the organisation,
- Posting updates - both live and programmed - according to the media
strategy,
- Creating influencer lists,
- Monthly measurement reports on post engagement ,
(based reach, interactions, content type and topic);
- Created and administered the official account,
- Used mainly to communicate campaign messages and provide video content about events,
- Overseeing the creation of the video content so that it is according to the identity guidelines,
- Integrating calls to action in the video content in order to create supporter engagement;
- Created and co-administered the official account,
- Posting updates about the organisation’s activity - awareness content,
- Used in awareness campaigns, volunteer recruitment, engagement,
campaigns (petitions, pledges, marches),
- Running ad and sponsored posts campaigns,
- Sending live updates from events (eg. hourly update of a 15-hour long event in 2014),
- Successfully used in Fundraising campaign, performed according to a team-established strategy;
- Listening tool - Talkwalker - used mainly in monitoring media channels for specific content
being circulated (eg. during communication crisis),
- Twitter/LinkedIn/Facebook Insights,
- Google Analytics - for website traffic performance,
- Google Ads - Monitoring the Ads performance, adapting keywords,
creating new ad campaigns together with team, according to the media plan,
- Types of information analysed: engagement vs topic, type of content (photo/video/links),
time of posting, post length, user profile and location.
