Irina Alexe

Irina Alexe Senior Content Writer at Freelancing- Summary I am a very curious person, meaning that I go through a lot of information mainly superficial. I enjoy challenges of all kind and I always reach my goals. I like writing, I am keen on finding just the right twist of phrase. I learn quite quickly and I don't have patience with people who don't. I may seem rigid about meeting deadlines and getting things done ... but I am flexible about how things get done. Other than this, I enjoy good movies and I remember a lot of movie lines. I dream of becoming a best-selling author, currently working on that. Experience Senior Content Writer at Freelancing March 2018 - Present Though it's been a long road, I have finally arrived. And I plan to pursue this dream of mine of making writing my main (pre)occupation. I am currently involved in more projects of content writing for blogs, websites, social media and community management. What I really enjoy is a good oldfashioned creative writing on a given subject. So, I am here to stay. Happy Communicator at "Șansă la Viitor" Foundation November 2017 - Present Doing my best to speak for families who seek fair medical treatment for their newborns and children. Promoting the services of the Foundation and providing solutions for accessing medical treatment for as many children as possible. Placing my skills in the service of those who need it more. Digital Marketing Specialist November 2016 - May 2018 (1 year 7 months) - One of my biggest challenges is to create a human online interaction while achieving awareness and building reputation; - Content management of the Facebook page/Instagram account - I like to imprint my style on the page I manage; some say that this style is recognizable; - Administrate the creation and publishing of relevant, original, high-quality content - literally getting my hands dirty :); I create the content for the above-mentioned accounts with the help of a professional photographer and my food styling skills (it's a great way to unwind from regular office hours); Page 1 - Play with figures organic vs. paid and addressing your community with emotional appealing content; - Creating a regular publishing schedule - again a matter of knowing when the community connects to your content, creating some expectations; - Implementing an editorial calendar to manage content and plan specific, timely marketing campaigns - this aspect takes into account the general marketing plan and set objectives; - Promoting content through social advertising - know thy social tools and targeting; - Developing relevant content topics to reach the company’s target customers - great news, customers still love a good story; - Creating, curating, and managing all published content (images, video and written) - images I can influence, but video I can only influence with a good script; out of all these the written part is by far my favorite; - Monitor, listen and respond to users in a “Social” way - 'cause people often take food personal; I take food serious (as well as my job); - Developing and expanding community and/or influencer outreach efforts - it's a tough crowd, but I love a good challenge; - Managing efforts in building online reviews and reputation - reputation in the food industry shows that you are a real player (or not); - Analyze key metrics. Also: I do have some PR skills and I am also fond of Customer Care. No graphic designer was hurt when we had a common project. :) Social Media Analyst at TAROM April 2015 - October 2016 (1 year 7 months) - Using my marketing background to improve and build the company's online presence and brand awareness through use of social media networks and blogs; - Creating and maintaining the company's presence on social media sites, which include Facebook, Twitter, Instagram, - Monitoring emerging social media tools to see how they can be incorporated into the company's business, marketing and public relation strategies; - Spending time planning and strategizing future campaigns, brainstorming content and finding creative ways to involve followers; - Good knowledge of marketing principles, good grammar and spelling as well as a genuine passion for developing relationships are more than job requirements, they run through my veins. Marketing Officer at TAROM December 2012 - April 2015 (2 years 5 months) - Gathering data concerning Tarom domestic and international flights; - Analyzing the data in terms of frequency, scheduling, load factors and other key aviation indicators; Page 2 - Thourough analsys of the market share – using IATA’s “pax-is” tool; - Seasonal and monthly analysis such as passenger average per day of operation, connections, route income; - Conduct market analysis for specific products and regions to better drive product development and sales activities. Economist at TAROM April 2008 - December 2012 (4 years 9 months) - Keep all reference documents and files updated at all times (e.g. Process manuals, Commission database, Tax files, Contracts/Deal Sheets as required for the fare audit); - Checking the ticketed data with the fare-circulars or as per IATA published fares; - Raise under-collections where required and update in the BSP link; - Proactively manage the relationships with internal and external customers to ensure that the customer is satisfied with the revenue accounting outcomes. Client Service Analyst at Regina Maria, The Private Healthcare Network July 2005 - April 2008 (2 years 10 months) - Invoicing; - Contract renewals; - Organizing events, meetings; - Research, fact-finding and preparing proper documentation; - Delivering custom reports and analyses; - Conducting industry and web site research (customer online feedback); - Performing data quality checks; - Analyzing large amounts of data, researching changes in trends; - Translations to/from English; Education Academia de Studii Economice din București Licentiate degree, Statistics, 2000 - 2005 "George Cosbuc" Highschool Mathematics, 1996 - 2000 Social Media Essentials Honors and Awards Introduction to the Airline Industry, IATA Airline Revenue Management, IATA Airline Marketing, IATA Airline Finance and Accounting Page 3 Irina Alexe Senior Content Writer at Freelancing- Contact Irina on LinkedIn Page 4