Irfan Munawar
Consultant UX Design
WORK EXPERIENCE
EDUCATION
Systems Limited – UX Design Consultant
May 2023 – Present, Lahore, Pakistan
University of Sargodha
Bachelor of Science in Computer
Science
I have more than 7 years of overall experience in Crafting UserCentered Digital experience, Designing and Research. Leading crossfunctional teams to create user-centered digital experiences that drive
engagement and satisfaction. Expertise in user research
methodologies, including usability testing, A/B testing, and user
interviews.
•
•
•
•
•
•
•
Strong understanding of design principles and best practices,
including colour theory, typography, and layout.
Expertise in design system components creation, variants,
naming conventions, and component-based UI/UX design.
Worked in collaboration with designers, product managers,
engineers & research managers to prioritize research
opportunities in a fast-paced, rapidly changing environment to
concept and develop solutions that are effective, authentic and
innovative.
Collaborative team player with excellent communication skills,
working effectively with cross-functional teams including
developers, product managers, and stakeholders.
I’m passionate about solving complex problems with simple,
intuitive, and delightful designs that improve user satisfaction
and engagement.
Committed to professional development by staying updated
with the latest UI/UX trends, tools, and techniques, ensuring
that the team delivers modern and effective design solutions.
Continuous learner staying updated with the latest UI/UX
trends, tools, and techniques to ensure modern and effective
design solutions.
CLIENTS & PORTFOLIO
1. Ports, Customs and Free Zone Corporations
Lead UI UX Designer | Team Lead
Dubai, UAE (UAE Government Project)
PORTFOLIO & CONTACT
UX Case Studies Link
Dribbble Portfolio
Email:-Contact: -
CERTIFICATIONS
Visual Elements of User Interface
and Experience Design
California Insititute of Arts
SKILLS
Interaction:
•
•
•
•
•
•
•
•
•
Requirement gathering
Human Centric Design
UX Audit
Personas
User Flows
Customer Journey
Wireframing
Prototyping
Usability Testing
Visual:
•
•
•
•
•
•
•
•
Mobile UI Design
Website Design
Service Design
Landing Page Design
Design System
Motion Design
Visual & Interaction Design
Style Guide & Pattern
Library
Tools:
•
•
Figma
Fig Jam
Ports, Customs and Free Zone Corporation (PCFC) is a UAE Government
project aimed at creating the high engaging user interface and
experience. The project focuses on creating a user-friendly design for
their multiple services, website and mainly mobile application.
Responsibilities:
• Designed intuitive and user-friendly interfaces for the website
and mobile app.
• Developed the project vision and strategy in collaboration with
research & technical teams.
• Conducted market and user research to identify the needs of
the target audience.
• Created a roadmap and milestones to guide the project from
inception to completion.
• Create multiple designs to conduct the A/B testing and user
research to finalize the easy-to-use user experience design.
• Developed wireframes, prototypes, and mock-ups to
communicate design ideas effectively to the development and
management team.
Activities & Deliverables:
UX Research, Writing User stories, Creating Wireframes, User Persona,
Usability Testing, Design System & Style Guides, User Flows & User
Journeys
Environment:
Figma, Fig Jam,
2. Harvard Shariah Source
Lead UI UX Designer
United Kingdom
| Team Lead
Harvard Shariah Source is a comprehensive research project aimed at
compiling and organizing articles, journals, and other academic
resources related to Islamic law (Shariah). The project focuses on
creating an accessible, user-friendly digital library that serves scholars,
students, and professionals interested in Islamic jurisprudence.
Responsibilities:
• Worked on to research, strategize, analyse to build a journey
for user’s ease.
• Designed intuitive and user-friendly interfaces for the digital
library.
•
•
•
•
•
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Balsamiq
•
•
•
Conducted usability testing and gathered feedback to refine the
design and improve user satisfaction.
Create High-fidelity mocks based on extensive research with
real time users.
Developed wireframes, prototypes, and mock-ups to
communicate design ideas effectively to the development
team.
Activities & Deliverables:
Research report, Wireframes, Hi-Fidelity designs, Usability Testing,
Design System & Style Guide.
Environment:
Figma, Fig Jam
3. Beazley Insurance Dashboard Web App
Senior UI UX Designer
Kingdom
United
Responsibilities:
• Successfully collaborated with large scale 'UX UI
Transformation' project throughout the organization with the
aim to drive customer experience & brand loyalty.
• Dealt with the offshore team and directly with client to analyze
and document client’s requirements and co-creational
workshops to define journey maps with relevant stakeholders
on existing designs and new business requirements.
• Successfully collaborated with stakeholders to Transform 'UX UI
with the aim to serve customer experience & brand loyalty.
• Facilitated Design-Thinking workshops throughout HEC as "User
Experience Strategist" to create UX Roadmaps and come-up
with design driven solutions.
• Reiterated UI UX of major modules including Onboarding,
Trading dashboard, Risk factor view, and Performance
dashboard to show analytical data.
Activities & Deliverables:
Collaboration & Communication, Wireframes, UX Research, User
Persona, Usability Testing, Design System & Style Guides,
Documentation & Handoff, User Flows & User Journeys.
Environment:
Figma
4. MusicTribe Web App
Senior UI UX Designer
Malaysia
Responsibilities:
• Assessment of the business & entire user journeys to then make
assumptions & devise plan.
• Identify & prioritize the problems with existing resources,
equipment & tool deployment.
• Disruptive & innovative design thinking to identify value-added
services & user journeys to complete the process conveniently
& efficiently.
• Redefine the strategic goals & direction for the deployment
ecosystem to facilitate users & increase the process agility &
make it robust with demand.
• End to end journeys & flows devised for entire journey map for
their B2B Website and Mobile App.
• Made it very easy & intuitive for users to help complete tasks
with extreme delight.
• Provide design assets to developers with a reference guide to
ensure quality deliverable.
• Usability testing and feedback incorporation.
Activities & Deliverables:
Collaboration & Communication, Wireframes, UX Research, User
Persona, Usability Testing, Interaction Design, Interactive Prototypes,
Information Architecture, Design System & Style Guides,
Documentation & Handoff, Sitemaps, User Flows & User Journeys,
Design Specifications, Visual design, High-Fidelity Mock-ups.
Environment:
Figma, Fig Jam
5. TASMU Prime Park
Lead UI UX Designer | Team Lead
Qatar
The TASMU App is set to be the first Smart Qatar application that
provides you access to several smart services. From finding parking
spots, charging your electric car, to checking your symptoms and
booking a virtual consultation with a practitioner, it’s a one-stop
experience for all daily needs. This app is major success and is live on
app/play store.
Responsibilities:
• Worked on to research, strategize, analyse to build a journey
for user’s ease.
•
•
•
•
•
Collaboration with Client, Developers, Designers and Product
team to create intuitive, user-friendly mobile app in a clear,
consistent, transparent way.
Ensuring smooth user experience by following the design
process in accordance with the challenges being faced by the
client about their existing or new product/service.
Create High-fidelity mocks based on extensive research with
real time users.
Dealt with the offshore team and directly with stakeholders,
product team, clients, in a clear, consistent, transparent way.
Provide design assets to developers with a reference guide to
ensure quality deliverable.
Activities & Deliverables:
Research report, Wireframes, Hi-Fidelity designs, Usability Testing,
Design System & Style Guide.
Environment:
Figma
6. Fintech App Projects
Senior Product Designer
Leading International Fintech Companies
I provided innovative fintech solutions to clients, enhancing key
services such as payments and budgeting tools. By conducting
thorough user research and usability testing, I ensured an intuitive and
secure experience for users managing financial transactions.
Collaborating with stakeholders, I aligned design strategies with
business objectives to drive user engagement.
Responsibilities:
• Led the design and UX strategy team for a fintech platform,
enhancing key services such as payments, budgeting tools, and
portfolio management to improve user engagement.
• Conducted thorough UX research to identify user needs and
pain points, which directly informed design improvements.
• Prioritized and resolved usability issues, ensuring the platform
was intuitive and accessible for users managing sensitive
financial transactions.
• Utilized disruptive design thinking to innovate and streamline
complex financial processes, making them more user-friendly
and efficient.
• Collaborated with stakeholders to redefine strategic goals,
aligning them with user-centric designs to boost platform agility
and performance.
•
•
Provided interactive prototypes and high-fidelity mock-ups to
developers, ensuring high-quality implementation of the design
vision.
Led usability testing, gathering feedback to refine the product
and enhance overall user satisfaction.
Activities & Deliverables:
Wireframes, UX Research, User Persona, Usability Testing, Interaction
Design, Interactive Prototypes, Information Architecture, Design
System & Style Guides, Documentation & Handoff, Sitemaps, User
Flows & User Journeys, Design Specifications, Visual Design, HighFidelity Mock-ups.
Environment:
Figma, Fig Jam
Cheetay (Food & Grocery Delivery App) – Product Designer
May 2020 – July 2023, Lahore, Pakistan
Responsibilities:
• Led the comprehensive UX strategy and redesign of the Cheetay
mobile app, and products significantly improving usability and
customer satisfaction.
• Developed and implemented a Design System for Cheetay and
its other products, ensuring design consistency, scalability, and
efficiency across all platforms.
• Strategically redefined the goals and direction of the
deployment ecosystem, aligning them with user needs to boost
engagement and overall user satisfaction.
• Mapped out and optimized end-to-end user journeys and flow
maps for the mobile app, enhancing the user experience at
every touchpoint.
• Created intuitive and user-friendly interfaces, making task
completion seamless and ensuring a delightful experience for
users.
• Collaborated closely with developers by providing detailed
design assets and reference guides, ensuring top-quality
deliverables that adhered to the UX strategy.
Activities & Deliverables:
Wireframes, Hi-Fidelity designs, Usability Testing, Design System &
Style Guide, Collaboration & Communication, UX Research, User
Persona, Design System & Style Guides, Documentation & Handoff,
User Flows & User Journeys.
Environment:
Figma
OZI Technology – UX UI Designer
Nov 2018 – April 2020, Lahore, Pakistan
Created intuitive and user-friendly design concepts for various
company products to optimize customer engagement and satisfaction.
Demonstrated a high level of autonomy while also contributing
effectively to collaborative efforts with cross-functional team members
to ensure the delivery of an exceptional user experience. Utilized user
research and analysis techniques to detect any design flaws, which
were then addressed through innovative problem-solving methods to
deliver the best possible user experience.
Responsibilities:
• Worked on to research, strategize, analyse to build a journey
for user’s ease.
• Collaboration with Client, Developers, Designers and Product
team to create intuitive, user-friendly mobile app in a clear,
consistent, transparent way.
• Successfully collaborated with large scale 'UX UI
Transformation' projects throughout the organization with the
aim to drive customer experience & brand loyalty.
• Create High-fidelity mocks based on extensive research with
real time users.
• Create multiple designs to conduct the A/B testing and user
research to finalize the easy-to-use user experience design.
• Provide design assets to developers with a reference guide to
ensure quality deliverable.
