Ireen Palima

Core Competencies IREEN PALIMA - About Me Results-driven Account Manager and Marketing Technology Strategist with 10+ years of experience in client-facing roles, CRM systems, and digital marketing. Adept at managing complex MarTech implementations, streamlining workflows, and leading cross-functional teams to deliver seamless client experiences. Expertise in platforms including Ontraport, ActiveCampaign, WordPress, and Shopify. Known for strategic insight, process optimization, and hands-on leadership in fast-paced environments. Tech Stack MarTech Tools: Ontraport, ActiveCampaign, Klaviyo, CRM Solutions Leader Client Success & Relationship Management CRM Strategy (Ontraport, ActiveCampaign, Go High Level) Marketing Automation & Funnel Building Digital Project & Operations Management Website & UX Optimization (WordPress, Elementor, Shopify, Wix) Email Marketing Strategy & Execution API Integrations & Tech Stack Optimization Team Leadership & Mentorship SOP Development & Technical Training Experience Ontraport Administrator & Database Manager Strozzi Institute – Remote | Jan 2022 – Present Lead MarTech strategy and execution for a global somatics training organization. Customize automations, data flows, and compliance processes across Ontraport. Coordinate technical documentation, client/staff training via SOPs and Loom walkthroughs. Manage cross-functional team efforts to deliver seamless client and customer journeys. Ontraport-Certified Senior CRM Solutions Leader Invizbiz – Remote | Jan 2024 – June 2025 Strategic Leadership: Own end-to delivery of mission-critical Ontraport implementations for Fortune 500 clients and high-growth startups. Technical Excellence: Build complex automations, API integrations (Zapier/native), and custom pages with rigorous testing/documentation. Team Development: Mentor junior developers, coordinate IT contractors, and align technical execution with business goals. Operational Integrity: Proactive system maintenance, auditing, and optimization to ensure peak CRM performance. GoHighLevel, Hotjar Web Platforms: WordPress, Shopify, Wix, Elementor, Squarespace Integration Tools: Zapier, APIs, Webhooks CRM & Analytics: Google Analytics Education Master in Business Management Bachelor of Science in Development Communication Ontraport Certified Expert Digital Marketing Manager Outskirts Press, Inc. – Remote | Nov 2021 – May 2023 Oversaw content calendar and digital strategy in coordination with marketing and tech teams. Led email campaign execution and website updates using WordPress and graphic coordination. Supported SEO efforts and analytics tracking to improve content engagement and visibility. Ontraport Account Manager & Strategist BLACK ONYX – Remote | Dec 2018 – Mar 2021 Designed and implemented high-converting marketing funnels and automation processes. Integrated third-party tools (APIs, Zapier) and created dashboards for performance monitoring. Developed detailed SOPs and oversaw rollout of CRM enhancements for global teams.