Ioana DIACONESCU-• LinkedIn •
📍Romania/Canada
Experience
Bucharest, Romania
Glovo App
June 2024 – May 2025
SEE Impact & Sustainability Project Manager – Department of Global Affairs
● Owned and managed end-to-end implementation of Glovo’s social impact strategy across 7 countries, driving planning,
execution, and data-informed decision-making to scale successful initiatives.
● Coordinated sustainability projects for fleet electrification and food waste reduction, overseeing timelines,
cross-functional teams, and stakeholder communications.
● Worked cross-functionally with PR & Public Affairs to spotlight and amplify projects via earned and social media.
● Co-designed public awareness campaigns to engage key stakeholders, raise visibility, and strengthen CSR narratives.
● Proactively identified media-worthy impact stories, helping shape narratives aligned with Glovo’s reputation goals.
Bucharest, Romania
Starcom (Publicis Groupe)
March 2024 – May 2024
Communications Specialist
● Conceptualized and managed influencer marketing campaigns with an important CSR component.
● Identified brand ambassadors based on audience fit and campaign goals, preparing briefs to ensure message
consistency and client alignment.
● Monitored social media campaign performance and adapted tactics to drive authentic engagement and reach.
● Delivered data-driven reports with actionable insights for optimization.
Bucharest, Romania
Act for Tomorrow NGO
Sep 2022 – March 2024
Communications Specialist
● Managed day-to-day social media, newsletters and media placements, in alignment with strategic objectives.
● Designed and executed digital and offline communication campaigns promoting circular economy and biodiversity,
contributing to a 40% increase in social media engagement.
● Assisted in the planning and successful delivery of high-impact events and community outreach efforts, directly engaging
4,000+ citizens on sustainability issues.
● Created content and messaging for advocacy on corporate accountability, climate action and EU directives.
● Participated in roundtables and events with Romanian authorities, advocating for policy change and project scaling.
● Monitored public policy and environmental media to inform and adapt strategic communications.
Skills
● Languages: Romanian (Native), English (C2), French (B2), Spanish (B1)
● Technical: Social media management (Facebook, Instagram, LinkedIn), Newsletter tools (Mailchimp or similar), Google
Analytics, Canva, Lightroom, CapCut, CMS platforms (WordPress or similar).
● Core competencies: Multi-channel communication strategy, project management, campaign planning and execution,
content creation, creative briefs and influencer marketing.
Education
● Bucharest University of Economic Studies – MA in International Economy and European Affairs
● University of Bucharest – BA in International Relations and European Studies
● Université Paris 1 Panthéon-Sorbonne – Student Exchange, Political Science
2020 - – 2020
Jan 2019 – June 2019
