Ioana Diaconescu

Ioana Diaconescu CREATIVE PORTFOLIO Hello, I am Ioana About me Creative wordsmith, with a love for big ideas, unique concepts, and storytelling. I believe in the power of words to create positive change in the world. Skills Creative concepts and proposals for PR and CSR campaigns Copywriting and project-specific communication (from catchy CTAs to extensive posts) Communication strategy, content creation & curation Canva graphics for social media & web Thank you for visiting my portofolio. Crafting press releases to highlight key initiatives and achievements Hope to hear from you soon. Coordinating video production Creative briefs and coordination of influencer marketing campagins I have worked on a diverse range of projects, few of which I have curated here, highlighting my tasks and creative input #PlantFEST Concept: Biggest tree planting event in Romania, organized as a festival with over 2.000 people MAIN PARTNER : OMV PETROM Event design Pre and post event media strategy Social media campaign (KVs and copy) Brand ambassador selection & management Special activations & giveaways for participating brands Snapshot of Instagram posts from my managed social media campaign Clean Nature, True Relaxation SUSTAINABILITY & PURPOSE PLATFORM Concept: True Relaxation is best lived in a Clean Natural Environment. BRAND : URSUS BREWERIES - CIUCAȘ External Commms Social media campaign aimed to: Copy and key messages for both external and internal communication materials Developed #TeamUpForNature mobilization concept External communication - press release, social media posts, website content (blog articles) Internal communication - newsletter 1. inspire consumers to keep nature clean & encourage behaviour change on separate waste collection 2. build “brand who cares for nature” attribute, consolidate “relaxation in nature” image, elevating purpose via concrete acts of doing Internal Comms: Newsletter Dynamic mobilization of Ciucaș employees toward tangible environmental action (nature cleaning) Eco-Museum BRAND: NEPI ROCKCASTLE Romania’s first pop-up museum on environmental and climate change education Concept Research, content curation and proofreading Brief for architectural design Media relations Communication strategy Social media content Recycling Championship One of the biggest national recycling campaigns, with over 280 participating schools BRAND: KAUFLAND ROMANIA Communication campaign strategy Copy and key messages PR & External communication Social media (posts, reels) Key visual THANK YOU Don’t forget to contact me:-