Ingrid Fromm
Content Marketing Manager
My biggest strength is my passion for what I am doing. It’s why I gravitate toward nonprofit work with a
focus on animals and the environment. I’m passionate about marketing and enjoy strategizing and
creating content for diverse clients and demographics. By crafting clever on-brand content and utilizing
best SEO principles, I use my diverse skill set to tell a story. I love to make something out of nothing.
When I'm not working, you will find me with my dogs and in my garden, which is an edible landscape,
permaculture slice of heaven. It's rife with biodiversity in both plants and wildlife, plus a flock of
incredibly personable chickens.
Contact
Experience
-
2017 - Present
Carolina Coops l Hybrid Remote
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Director of Marketing
Raleigh, NC 27612
Portfolio
Expertise
• Web Content/Design
• Digital Marketing
• Copywriting/Copy Editing
• SEO
• Brand Management
• Storytelling
• Visual Design
• Video Editing
• E-Commerce • B2B • B2C
• Email Campaigns
• Social Media Marketing
Skills
• WordPress
• Shopify
• Final Cut Pro
• Canva
• Mailchimp/Constant Contact
• AP Style
• Adobe Photoshop
Education
Bachelor of Arts
Binghamton University
• Revitalized website, implemented E-commerce, resulting in 80%+ increase in sales year over year.
• Strategize marketing initiatives to increase web traffic, social media, and brand awareness.
• Lead B2B and B2C marketing initiatives from conception to optimization.
• Create and produce marketing and digital content on all platforms, manage marketing team,
and create editorial calendar.
• Manage ad campaigns, oversee handling of assets, run reporting on sales and ROAS.
• Guide business decisions regarding software, product production, and workflow.
• Manage collaborative marketing campaigns, leading to national TV exposure, magazine
articles, podcast appearances, and social media cross promotions.
• Spearhead charity initiatives, produce weekly video podcast, produce and edit videos.
2010 - 2017
NC Solar Now • GreenTech Solutions Group • Stubbydog.org
Climate Central • Jersey Animal Coalition • Earth In Transition
Content Marketing Manager - Contractor – Remote
• Improved websites, researched, wrote, edited articles, and created email marketing content.
• Strategized marketing initiatives to increase web traffic, donations, and/or brand awareness.
• Produced case studies, press releases. marketing materials, and coordinated community outreach
efforts.
• Implemented cross-channel marketing campaigns. Responsible for handling B2C & B2B marketing
campaigns, from planning to optimization
•Created dynamic social media posts on all platforms, increased company presence, and leveraged
impact.
• Analyze various metrics, run reports, and strategize opportunities for growth.
2008 - 2010
North Shore Animal League America l Port Washington, NY
Web Manager
• Implemented web marketing campaigns resulting in 200% increase in gross online donations.
• Guided cross-functional collaborations of donation-driven campaigns, which generated yearly web
income of $2M
• Managed strategic web partnerships, including ING NYC Marathon campaign, SPAY USA, and
community events.
• Optimized integrated campaign strategy for sponsor program, leading to unprecedented growth of
new & recurring sponsorships.
• Improved website, researched and wrote articles, produced and filmed mission-driven videos.
• Increased site traffic by 74% and unique visitors by 113%; increase pet adoption page views to
more than 7M a year.
Interactive Web Producer - News 12 Networks
TV Producer - Meet the Leaders, We've Got Issues
Fun Fact:
In my 20s I pursued acting, performed in England, appeared on soap operas, worked on off-off-off
Broadway productions as a stage manager, auditioned for all sorts of things, and was a member of AFTRA.
I believe in peace, love, and the Oxford comma.
