Indu Kapoor

Indu Kapoor Digital Marketing Manager | PPC Manager | SEM Manager | Product Trainer Experienced and knowledgeable PPC manager who stays on top of the trends and changes in this everevolving industry. Specializing in Google Ads, including Search Arbitrage, Display, Discovery, Performance Max, and Shopping campaigns, I possess a deep understanding of analytics tools such as Power BI. Years of experience working with Google Ads and expert abilities to create campaigns that get results. Focused on bringing customers exactly what they need to boost website traffic and improve sales numbers through simple PPC campaigns. Thrive in a fast-paced environment and good at handling the pressure that comes with tight deadlines. An expert in creating intriguing, effective ads that go beyond client expectations. Driven to be the best in the field of digital marketing and PPC. Digital Marketing Trainer, Strategist and Consultant. Worked with multiple Google Vendors across all Markets and Business Verticals. Driving marketing initiatives as well as managing digital project builds. Experienced in managing and growing teams to overcome challenges and work together to beat targets. Courteous and enthusiastic, I am interested in Online Marketing and everything in its orbit.-- Bangalore, India linkedin.com/in/indu-kapoor - WORK EXPERIENCE Digital Marketing Manager Just Answer 02/2022 - Present, Bangaluru Achievements/Tasks Manage International Markets for the brand with about $40K+ daily Budget. Create and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc. on various Channels - Search, Display, PMax etc Planning and strategizing the budget along with Margin & Revenue Target, making data-driven adjustments as needed. Develop and execute comprehensive digital marketing strategies aligned with overall business goals. Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness. Guiding and managing product website, driving the direction of content, campaign initiatives etc. Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts Collaborate with internal teams, external agencies, and vendors to ensure successful implementation of digital initiatives. Utilize analytics and Power BI tools to track and report on the performance of digital marketing campaigns. Track and report on key performance indicators (KPIs) to demonstrate the impact of PPC campaigns. Generate regular reports on campaign performance, providing insights and recommendations. Collaborate with cross-functional teams to ensure seamless execution of integrated marketing campaigns. Mentor and develop junior team members, fostering a culture of continuous improvement and learning. Recommend and implement new strategies and features to enhance campaign performance. 1/4 WORK EXPERIENCE PPC Manager | Senior Product Specialist Google Ads Trainer - Google Vendor Regalix Inc 03/2019 - 11/2021, Hyderabad Achievements/Tasks Managed advertiser from standalone accounts to agency. Budget from $1 till $10000/per day. across the AUNZ, UKI and US market for all segment of business -small, medium and large clientele. Manage budget for each client to stay within limits and avoid overspending while also utilizing the budget to the maximum potential to give the client the most for his or her money. Communicate with clients about their needs, products, business goals, and desires to create a profile to use when creating campaigns. Taking require actions to changes and alterations in campaigns to fix issues and increase effectiveness. Proficiency with Google Ads and other popular PPC platforms. Create pay-per-click marketing campaigns. * Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness. Conducting session/refresher with existing employees on updates related to the product/process. Handling Projects - Nytro, Mettl & Kanban. Handle New Hire Batch - Training & Transition. Managed the team of 6-7 Account manger to drive revenue for the process. Conduct TTT on monthly basis for all the on floor Account managers and sellers. Introduced plans for seamless transition from classroom to online training due to pandemic. Conduct cross product/team training as part of one structure initiative programs. Training and Coaching New employees on Google Ads Product, thus giving hands-on experience on Google Ads Search/Display/Shopping/Video Campaign. Conducting TNA & TNI Quarterly basis and according share the Training Calendar as per requirement. PPC Product Specialist Team Lead/Trainer/Subject Matter Expert -Google Vendor Cognizant Technologies Solutions 09/2017 - 01/2019, Gurugram Achievements/Tasks Assisting the team with product escalation and troubleshooting. Assisted other team members as needed. Tracked, managed, and tested campaigns to analyze function and effectiveness. Training the team member and new hire on advance product - Merchant center; Tag manger; Analytics. Sharing time to time update on product launch and changes. Proficiency with Google Adwords and other popular PPC platforms. SEM (PPC) Manager Cognizant Technologies Solutions 02/2017 - 08/2017, Gurugram Achievements/Tasks Communicate with clients about their needs, products, business goals, and desires to create a profile to use when creating campaigns. Create pay-per-click marketing campaigns. Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness. Research and stay on top of trends and changes in PPC marketing. Ensure team members reach deadlines and stay on budget. Handle employment issues in conjunction with human resources. 2/4 WORK EXPERIENCE Subject Matter Expert Cognizant Technologies Solutions 03/2016 - 01/2017, Achievements/Tasks Experience in supporting Advertising products like AdWords (Search, Display, Mobile), Analytics (PPC ROI tracking). Supported the team with complex troubleshooting and advance strategies & features Upskilling team with new product updates and features Launched feature Digital strategy and planning across a number of key clients. Manage and improve Google Ad metrics. Hands on experience with keyword optimisation, display ads, youtube ads, network ads etc. In-depth knowledge on various online advertising models (Search, Display, Mobile, Video) and revenue models (like Pay per click or Cost Per Click, Cost Per (Thousand) Impressions, Cost Per View, and/or Cost Per Acquisition) Handled team of 20 Ads specialist of the inbound support process. Strong knowledge of desktop research & planning tools and their role in the planning stages. Forecast sales performance trends and act proactively to increase our market segment Track, report, and analyze website analytics and PPC initiatives and campaigns. Senior Process Executive. Cognizant Technologies Solutions 03/2015 - 03/2016, Gurugram Achievements/Tasks Worked in AUNZ & EMEA Market to support advertisers. Creating and driving marketing plan for acquiring new and engaging existing users through data-driven mobile app user acquisition and growth strategies Understand client goals, create and execute strategies to exceed defined goals Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Supported Google Ads advertisers with optimization & troubleshooting Handled inbound customer support Executive for Google as a vendor Handled Client Escalations related to product MOM best performer in meeting KPI - CSAT, TRT & AHT Guiding through the core of Google Ads Optimization techniques and generating reports Senior Process Executive EXL Services India Pvt. Ltd. 09/2012 - 03/2015, Gurugram Achievements/Tasks Blended process of SAR - Shipper Agreed Process based out of Scotland - Scottish Power Contact customers and vendor to agree the start & End meter read for Gas & electricity Services for any customer joining & leaving the service. Work on cases related to Gas & Electricity on everyday basis and close the read after vendors agreement SKILLS Good time-management skills Team Player Web Analytics PPC SEM Great interpersonal and communication skills Marketing Consultant Google Merchant Center Critical thinker and problem-solving skills Performance & Growth Consultant Shopping & PLA ads Expert Google Ads Ads Account Strategist 3/4 CERTIFICATES Google Ads Search Certificate (08/2020 - 08/2021) Google Skill Shop Digital Skill : Digital Marketing Certification (08/2020 - 08/2021) Accenture in India Google Ads Display Certificate (08/2020 - 08/2021) Social Media Certification (08/2020 - 08/2021) Google Skill Shop Accenture in India Microsoft Advertising Certified Professional Exam (07/2021 - 07/2022) Google Ads Shopping Skill shop Certificate (08/2020 - 08/2021) Bing Accreditation Certificate Google Skill Shop EDUCATION B.COM University Of Kanpur (Now : CSJM University) 04/2008 - 06/2011, Senior Secondary School (12th Grade) Avadh Collegiate Inter College 04/2006 - 06/2007, Higher Secondary School (10th Grade) Avadh Collegiate Inter College 04/2004 - 06/2005, LANGUAGES English Hindi Full Professional Proficiency Native or Bilingual Proficiency ORGANIZATIONS AIMA Institute of Management & Science College of Contract Management Guest Lecturer - Google Ads. Guest Lecturer - SMM & SEM HONOR AWARDS Outstanding Training Behind The Scene Regalix- Inc Regalix - Inc Spot Light Award Unicorn Award Cognizant Technologies Solutions Cognizant Technologies Solutions Best Performer of the Month (twice) Exl Services Pvt. Ltd. 4/4