INDIRA PRANA NING DYAH
Contact: (-|-Birthplace
Date of Birth
Address
Hobbies & Interests
: Jakarta, Indonesia
: June 26th, 1984
: Jl Lingkar Luar Duren Sawit PTB
Blok M No 54. Jakarta 13440
: DIY crafts, Musical Theater, Blogging
Profile
Indira has acquired various experiences in the field of communications, especially
from the PR firm APCO Worldwide. She also acquired experience in interacting with
many types of personality from all walks of life during her period as a journalist in
Kontan, the business and investment division of the Kompas-Gramedia media group. In
her previous position in Mazars Sustainability Services department, Indira extended her
abilities to include assurances in the field of Human Rights and labor.
A constant learner, Indira utilized her mastery of English and technological
proficiency to support her goal of life-long learning. She is also well-versed in the field of
branding and marketing communications. She contributed to the development of
marketing communications strategy for various companies while gathering insights and
analysis through market research. Such actions are inline with Indira’s latest role as the
Marketing Communication Officer for Mazars in Indonesia. She recently completed her
Master’s degree in Strategic Marketing with her research thesis “Coffee Drinker
Segmentation in Greater Jakarta Area: an Insight into Coffeehouse Patron Preferences.”
Educational Background
March 2012 – October 2015
: Binus Business School, Jakarta
MM Professional Program
Major: Strategic Marketing.
GPA: 3.57 from a scale of 4.00
2002 - 2007
: Atma Jaya Catholic University, Jakarta
Faculty of Education and Teacher’s Training,
Major: English. GPA: 3.60 from a scale of 4.00
1999 - 2002
: Tarakanita I Senior High School, Jakarta.
Major: Social Science.
Working Experience
April 2013 – Present
Communication, Marketing, and Research Consultant
- Providing various services, including project management,
translation and copywriting, to NGOs, national and
multinational companies in relation to document, content and
strategy.
January 2012 – April 2013
Marketing Communication Officer of Mazars in Indonesia
- Reporting directly to the President Director, responsible for all
marketing and communication activities of the company in
Indonesia, includes managing the corporate website,
developing and executing annual marketing communication
plan, managing social media, supporting client projects, etc.
April 2011 – December 2012
Officer at Sustainability Services Department of PT Mazars
Indonesia
- Responsible over a wide range of tasks, including Research,
Perception Audit, Media Relations, Marcomm Strategy
development, Marketing Event development, Sustainability
Assurance, etc.
November 2009 – February 2011 Journalist for Kontan, Business and Investment Media
- Writing articles for a print and online media based on facts
and information gathered through reporting, interviewing and
researching from various sources.
June 2009 – November 2009
Freelance Translator and Photographer
June 2008 – June 2009
Media Monitoring at APCO Worldwide Jakarta
- Responsible for Media Monitoring, summarizing, translating,
conducting internet researches, conducting media analysis
and various other tasks related to media relations for overall
business operation.
And several other work experiences related to Marketing Communication and IT Services
Highlight of Complementary Experiences and Artistic Endeavors
Person in Charge of the Studia scholarship program for Tarakanita High School Students
-
Developing selection program and student empowerment program and campaign
Developing donation packages and fund-raising campaigns aimed at Tarakanita alumni
Administrator of the Beasiswa Dian Program
-
Interview and assess potential candidates
Managing administrative and collateral needs
Producer or part of production team for various Productions by the Jakarta Performing Arts
Community
- Managed the budgeting, planning, funding, promotion and various technical aspects of the
production, including property and costume procurement along with vendor liaison.
- Managed the backstage and production for the play, which includes organizing the crew,
properties and venue.
Supporting Staff Coordinator for the Korps Putri Tarakanita unit in Thailand World Music
Championship in Buriram.
- In charge of managing the supporting staff and equipment for the team, which covers time
management, staff placement, coordinating with counterparts and overall maintenance.
Finalist at the Hult Prize Shanghai Regional Final 2013
-
Competed in the finalist level of the The Hult Business School Global Social Business Case
Challenge 2013 by submitting a sustainable business plan to solve food security problems in
urban slums area based on the traditional Indonesian Warung Tegal concept to provide
affordable, healthy and nutritious food and create job opportunities.
References are available upon request