Indhuja Rajan

Indhuja Rajan-Ph. No.: - Visa: Permanent Resident 03310 Benito Juarez Mexico City, Mexico SUMMARY         Digital Marketing professional with 8 years 10 months of work experience which includes SEM, SEO, SMO, SMM, ORM, Large scale E-commerce, UX and Revenue Growth Strategies. Experience includes building excellent customer and internal group rapport. Proficient in Google Adwords, YouTube Ads, Alexa, comScore, SEMRush, Screaming frog, Moz, Ahrefs, etc. Managed team of 6 members direct reports engaged in ongoing product optimization. Ability to handle multiple projects of Digital Marketing. Managed Digital Marketing accounts for more than 50 clients, generating interest for existing and upcoming product or service releases. Hiring, training/developing, motivating, coaching, evaluating and retaining qualified staff. Valuable team player with Strong communication skills, technical skills, troubleshooting skills with ability to learn and adapt to new technologies quickly. Implementation of web analytics including Google and Adobe Analytics, Search Console, Alexa, ComScore, crowd tangle. Understanding of website languages like HTML, ASP, PHP, JavaScript and CMS. EXPERTISE AREA          Website Analysis and Competitive Analysis Strategic Planning and Project Management Social media expert and SEO proficiency Data Analytics and Web Analytics SEM strategy development Reputation Management Re-targeting Keyword Analysis Search Engine Guideline knowledge PROFESSIONAL EXPERIENCE  Client- Pothys, TN, India Webindia Internet Services Digital Marketing Team Lead May 2012 to Mar 2017 Responsibilities:        Spearheaded client meetings to determine project needs, professional requirements and identify correct course of action enhance client success. Monitored return on investment of online and social media marketing efforts. Directed successful SEM campaign that used solid linking, technical and keyword research tactics. Monitored and evaluated website analytics to assess campaign success, identify issues and make forwardthinking adjustments to maintain targets. Generate reports and design dashboards for management team from salesforce and CRM. Provided digital marketing solutions to e-commerce and media sectors. Discussed SEO needs and optimized strategies for short- and long-term campaigns. Provided weekly updates on campaigns to clients, discussing strategic initiatives for improvement.  Client – Jewels Airport transfer, Hayes, UK Webindia Internet services Digital Marketing Team Lead Jan 2014 to Mar 2015 Responsibilities:        Reviewed and analyzed client website and blogs in preparation of detailed SEO, SMO, SMM, ORM and SEM strategy reports. Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords. Created original SEO content and implemented semantic HTML for client websites. Analysis about backlinks of competitors website & execute methods to come up top of search engine page results. Improved Alexa rank of both estimated and certified metrics. Monitored and evaluated website analytics to assess campaign success, identify issues and make forwardthinking adjustments to maintain targets. Client – Bala Devi Chandrashekar, NJ, US Webindia Internet services Digital Marketing Team Lead Apr 2014 to Mar 2017 Responsibilities:          Analyzed competitor pages to locate backlink and keyword opportunities. Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships. Copywriting and creating media content such as blogs, promotional materials and advertisements. Masterminded highly successful digital strategies for various platforms to attract customer engagement. Evaluated monthly performance statistics and used data to inform future strategies. Collaborated with client’s pre-strategy phase to gain insight into client/company objectives to effectively develop comprehensive marketing programs. Closely worked with Product Owners, Software Developers, onshore & offshore coordination. Instructed and educated clients in SEO and SEM terminology to cater programs and strategies to fit individual businesses. Client – Howe TechWorks Ltd, Markham, CA Howe TechWorks Ltd Digital Marketing Specialist (Freelancing)      Mar 2022 to May 2022 Competitive SEO keywords have been listed in top 10 positions. Improving the volume and quality of traffic by using ethical Search Engine Optimization techniques. Creating & updating fan pages in social networking sites like Facebook, twitter, LinkedIn, Instagram, etc. Develops marketing campaigns through Google AdWords, Facebook Ads, Instagram Ads and LinkedIn Ads that will drive sales and brand awareness. Assist in the maintenance and monitoring of AdWords account daily & monthly budget, keywords bids, impression share, quality score and other important account metrics. EDUCATION B. Tech IT (Information Technology) – Anna University – India 2011