Iñaki Martínez De Lizarrondo

Iñaki Martínez de Lizarrondo Iriarte Email:-Phone: [+34]- LinkedIn: es.linkedin.com/in/inakimartinez PROFILE Experienced Freelance Data Analytics Consultant and Business Intelligence Specialist with over 10 years of experience delivering data-driven solutions for global businesses. Specializing in Tableau, Power BI, Pythonbased analytics, and Business Intelligence (BI), I help clients transform data into actionable insights that drive business decisions. I have successfully managed remote freelance projects, working with companies across industries, always delivering high-quality results on time and within budget. Fluent in English, Spanish, French and Greek, and highly adept at working in multicultural, remote environments. SERVICES OFFERED • • • • • Business Intelligence Dashboards: Tableau, Power BI Data Analysis & Insights Generation Freelance Data Consulting for Startups & SMEs Automation & Data Process Optimization Remote Project Management in Agile Environments MAIN ACHIEVEMENTS • • • • IDC (2023): Awarded Best Analyst 2022 for outstanding performance in analytics. Developed a dashboard increasing search speed by 5x for web scrapping data, improving operational efficiency. Veridas -): Managed key accounts like Deloitte, Cabify, and Mapfre, and developed Internal Analytics KPIs, enhancing performance and business decision-making. Flame Analytics (2020): Created Executive Reports analysing people’s behaviour during the COVID-19 lockdown, featured on TVE and Financial Food. August 2020 - July 2020 – Financial Food - TVE Telefónica -): o DUFRY: 1st In-Store Analytics Solution for airports, ticket +10% through passenger analytics. o NIKE: Boosted international sales in Madrid Gran Vía Store by implementing advanced In-Store Analytics Solutions. Reference: Tableau Movistar Data o CONSUM: Designer of Telefónica's Beacon Solution for 300 PoS, achieving 15%-20% CTRs on campaigns. o INDITEX: Developed a bespoke dashboard for Digital Intelligent Fitting Rooms and Smart Tags. KEY SKILLS • • • • • Customer Relationship Management & Sales Processes Business Intelligence (BI) & Data Analytics Sales Reporting & CRM Management Communication & Cross-functional Collaboration Project Management & Client-Focused Solutions TOOLS & TECHNOLOGY • • • • Data Analytics: Power BI, Tableau, SQL, REST APIs, Power Automate Languages: Python, R, Matlab Project/Customer Management: Jira, Salesforce, Zoho CRM, Trello, Asana Collaboration Tools: Slack, Zoom, Teams WORK EXPERIENCE Data Analytics Manager • • • Led a team of data analysts in the design and implementation of real-time BI solutions, improving forecast accuracy and facilitating strategic decision-making for senior leadership. Spearheaded multiple data analytics projects across Western European markets, ensuring the continuous delivery of high-quality, actionable insights to stakeholders. Collaborated closely with internal departments to align analytics projects with business needs, leveraging data to optimize decision-making processes. Customer Success Manager • • • • • Telefónica IoT (2014 - 2019) Developed and managed multiple B2B In-Store Analytics Solutions across Southern Europe, LATAM, and UK, delivering data insights to improve customer experience and business performance. Collaborated with sales teams to identify new business opportunities and expand the company's presence in key markets. ADDITIONAL EXPERIENCE • Flame Analytics (2019 - 2020) Led freelance BI projects for clients in Spain, Mexico, and EMEA, building custom Tableau and Power BI dashboards to deliver advanced insights. Provided actionable data analysis on customer behaviour to improve in-store operations and business strategies. Senior Global IoT Product Manager • Veridas (2020 - 2021) Resolved customer issues by collaborating with internal teams to ensure the prompt resolution of technical challenges. Identified sales opportunities and upsell potentials by understanding customer needs and aligning them with the company’s services. Tracked all customer interactions through CRM. Business Development • IDC (2022 - Present) Various Companies (2001 - 2018) Freelance: o Tableau Dashboard Designer for Micro-Credit Company (2017): Created customized Tableau dashboards to help a micro-credit company track customer behaviour and improve financial operations. Delivered results in a remote freelance capacity, managing all aspects of the project independently. o Translation Projects (Various Clients and Agencies):Provided translation services for clients in English, Spanish, and French, while working remotely and managing multiple projects. Other: o Roles in Product Management and Key Account Management, leading customer-focused solutions and project delivery for telecom and retail clients. At Velti, managed digital marketing campaigns for Orange Telecom, and at Huawei, developed software solutions tailored to customer needs. EDUCATION Master in Big Data & Business Analytics (Nebrija&IMF) -) Tableau Certification (2018) Big Data & Social Analytics (MIT) 96/100 (2016) International MBA (Athens Economics and Business) -) Telecommunications Engineer (Spain and Greece) -)