IÑAKI ERRANDONEA
PHONE: - | EMAIL:-| SOCIAL: linkedin.com/in/ierrandonea | LOCATION: Chile
Marketing Professional | Branding & Digital Strategy Expert
Highly accomplished marketing professional with over 7 years of experience specializing in branding, brand strategy, and
digital marketing. Proven track record in enhancing brand visibility and driving growth through innovative marketing
strategies. Strong technical expertise in UX, eCommerce, and CRM systems. Adept at leading cross-functional teams and
managing multi-channel marketing campaigns across Latin America. Passionate about delivering exceptional customer
experiences while aligning with business objectives.
KEY SKILLS:
Team management
Product development
Project management
Advanced English (C2)
Digital Marketing
Spanish Native
EXPERIENCE:
Head of Marketing Chile, VTEX
2024
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Increased brand awareness by implementing global marketing strategies, aligning with VTEX’s business objectives to
boost product penetration in the local market.
Optimized marketing ROI by executing and managing the marketing budget, cutting cost by 20%, and continually
evaluating investments.
Expanded customer base by enhancing relationships with leads and clients across multiple online and offline channels.
Strengthened regional impact by coordinating global initiatives with counterparts in four countries, affecting the entire
South LATAM region.
Digital Marketing Manager, MOSSO
2023 - 2024
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Grew active subscriber base by 40% through defining and executing digital marketing and CRM strategies across all
channels.
Enhanced brand performance by coordinating with suppliers and technology platform implementers.
Maximized marketing efficiency by managing investment plans and budgets in outbound marketing platforms like
Google Ads and Meta.
Elevated brand partnerships with luxury brands such as Rolex, Omega, and Cartier, strengthening market positioning.
Webmaster | Content Manager, Belltech
2021 - 2023
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Increased organic web traffic by 500% and improved corporate web positioning by 400% within twelve months through
effective SEO/SEM strategies.
Improved website performance, raising GTMetrix scores from F to B and Google Speed Insights from 34 to 86 in under
a year.
Expanded international reach by establishing content, campaign, and event planning with an impact on eight Latin
American countries.
Standardized brand usage by developing branding and corporate identity elements and directing internal brand
awareness initiatives.
UX | Front End Developer, Lippi Outdoor
2020 - 2021
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Enhanced user experience by planning and implementing website UX improvements, including research, design, and
development.
EDUCATION:
COURSES & CERTIFICATIONS:
Full-stack Developer, 4Geeks Academy | 2020
Commerce Management Certification - Level 1, EICOM
Institute, 2024 - 2026
Diploma in Branding, Andrés Bello University | 2019 –
2020
Product Designer, Andrés Bello University | 2014 – 2018
Scrum Foundation Professional Certificate, CertiProf,
2020
International Certificate in Entrepreneurship, DOMUS
Academy, 2018
OTHER RELEVANT EXPERIENCE:
TOOLS & STACK:
Trello
Miro
Canva
MS Office
G Analytics
Illustrator
Photoshop
Adobe XD
After Effects
InDesign
Hootsuite
Mailchimp
Hubspot
Freelance
2017 - Present
Delivered successful multidisciplinary projects involving
design, corporate identity, and web development for
various clients.
Zapier
HTML, CSS, Javascript
Php
PORFOLIO HIGLIGHTS:
Wordpress, Woocomerce
Mosso (https://ierrandonea.com/en/mosso/)
Elementor
Belltech (https://ierrandonea.com/en/belltech/)
VTEX
Lippi (https://ierrandonea.com/en/lippioutdoor/)
IPoint (https://ierrandonea.com/en/ipoint/)
