IMRAN ALI
Digital Marketing Specialist
Phone: (- | Email:-| LinkedIn: digitalmarketing360
SUMMARY
Google, & Bing Ads certified PPC and Facebook Ads specialist with over 3 years of
experience in driving qualified leads for Ecommerce,B2B, Medium & Small Businesses,
Digital Marketing Agencies and many other businesses. Responsible for cutting costs of
ad spend by 60% with a simultaneous 40% increase in ROI. Good knowledge of Landing
Pages & proficiency in Google Tag Manager and Google Analytics, able to produce
detailed reports, and building sales funnel.
CORE COMPETENCIES
Google Ads, Bing Ads, Facebook Ads, Linked Ads ,Google Analytics, Google Tag
Manager, Landing Page Analysis, , Ads Copy, Excel, Coding Skills , Email Marketing,
SmartLook, WordPress, GoHighLevel , Basic SEO.
PROFESSIONAL EXPERIENCE
Digital Marketing Specialist
A2G Consulting Group Feb 2020 – Dec 2021
Key Deliverables:
Planning digital marketing campaigns, including web, SEO/SEM, email, social
media and display advertising.
Continually Working with the sales team on constantly improving our B2B sales
pipeline, from lead generation to sales closure.
Propose any other promotional activities and changes to our business model and
pricing strategy to help increase revenue .
Create and Managed the LiknedIn Ads .
Monitoring market trends, analyzing competitive products and activities; finding,
communicating and leveraging relevant benchmarks (including business models)
outside of the core market.
Use of various bidding strategies to get best results.
Support Working with the business intelligence team to define the relevant KPIs
for B2B and to measure the success of demand generation activities; using
analytics to inform business decisions and course-correct when needed.
Analyzing trends and making data-driven decisions.
Presenting data and reports to a range of audiences.
IMRAN ALI
Digital Marketing Specialist
Phone: (- | Email:-| LinkedIn: digitalmarketing360
Google & Facebook Ads Specialist
Home Goods Mall, Remote Work • August 2019 – Jan 2020
Key Deliverables:
Developed and manage PPC profiles on Google AdWords,Facebook and Bing.
Continually management and tracking of keyword bids, expenditure caps and
other primary account metrics.
Manage and retain keyword list updates.
A/B testing and provide ideas for a creative copywriting.
Provide suggestions and incorporate techniques for keyword resources, marketing
structuring, targeting, network display and other aspects of pay per click searching
in conjunction with the client’s objectives.
Execute tests, collect and analyze data, and insights in order to achieve maximum
ROI in Facebook and search campaigns.
Support the development of new paid search ads, ad groups and accounts and
support the formation of new paid search marketing initiatives.
Analyzing trends and making data-driven decisions.
Presenting data and reports to a range of audiences.
Google PPC Campaign Manager
Flow Yoga (Remote Work) • April 2018 – February 2019
Key Deliverables:
Managed and Setting up and Optimize PPC Campaigns.
Keywords Research.
Refine and Revise Existing Campaigns.
Setting Up Google Analytics.
IMRAN ALI
Digital Marketing Specialist
Phone: (- | Email:-| LinkedIn: digitalmarketing360
Search Engine Marketing Assistant
New State Management IO Islamabad • Jan 2017 – March 2018
Key Deliverables:
Execute tests, collect and analyze data, identify trends and insights in order to
achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion and optimization.
Research and analyze competitor advertising links.
Certifications
Digital Marketing Specialist from LinkedIn
Bings Ads Certification.
Digital Advertising Specialization from Coursera.
Digital Analytics for Marketing Professionals Coursera.
Digital Media and Marketing Strategies from Coursera.
Google Ads Search Certification.
Google Ads Display Certification.
Google Shopping Ads Certification.
Google Analytics Certification.
Hubspot Email Marketing Certification.
Hubspot Inbound Certification.
IMRAN ALI
Digital Marketing Specialist
Phone: (- | Email:-| LinkedIn: digitalmarketing360
EDUCATION
Computer Science From Bahria University Islamabad.
