Imran Ali

Imran Ali-- linkedin.com/in/digitalmarketing360 Summary Facebook Ads ,Google and Bing Ads specialist with over 3+ years of experience in driving qualified leads and sales for eCommerce, B2B, Medium & Small Businesses. Digital Marketing Agencies, and many other businesses and services. As a Digital Marketing Strategist and Social Media Ads Specialist, responsible for cutting costs of ad spending by 60% with a simultaneous 40% increase in ROI. Expertise in Landing Pages & proficiency in Google Tag Manager, Conversion Tracking, and Google Analytics (GA4), able to produce detailed reports. Experience Senior Digital Marketing Executive Out Origin Feb 2022 - Oct 2022 (9 months) -Formulation and implementation of digital marketing activities in line with the overall digital marketing strategy -Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions -Preparing accurate reports on marketing campaign’s overall performance. -Identifies critical conversion points and drop off points and optimizes user funnels Digital Ads Specialist (Remote) A2G Consulting Group L.L.C. Oct 2021 - Mar 2022 (6 months) - Continuously Measure and Optimize Campaign Performance, While Also Establishing Benchmarks and Recommending Future Tests. -Writing Ads SOP's For New Clients -Preparing Paid Advertising Performance Reports -Meeting With Clients to Present Reports and Strategies - Funnel Optimization -Go High Level Automations -Email & SMS Marketing Flow and Automation Setup PPC Campaign Manager ( Remote) Flow Yoga Apr 2020 - Aug 2021 (1 year 5 months) -Forming Effective Paid Search Strategies -Conversion Rate Optimization - Funnel Building - A/B Testing -Maintaining The ACOS Imran Ali - page 1 -Keyword Research and Audience targeting -Retargeting Strategies -Monitor Budget and Adjust Bids to Gain Better ROAS -Write Attractive and Concise Copy -Social Media Strategy -Launch and Optimize Social Media Paid Campaigns -Produce Reports for Management (Google Data Studio) -Client Communications Search Engine Marketing Specialist New State Management Jan 2019 - Mar 2020 (1 year 3 months) -Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. -Track, report, and analyze website analytics and PPC initiatives and campaigns -Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. -Optimize copy and landing pages for paid search engine marketing campaigns. -Perform ongoing paid keyword discovery, expansion and optimization. -Research and analyze competitor advertising links. Junior Digital Marketing Executive Icon Builders Dec 2017 - Jan 2019 (1 year 2 months) -Analyze digital data to draw key recommendations around website optimization -Conduct social media audits to ensure best practices are being used -Manage Google Ads Account -Coordinate with the sales team to create marketing campaigns -Prepare emails to send out to customers -Monitor key online marketing metrics to track the success -Create and maintain online listings across e-commerce platforms -Ensure that the brand message is consistent Digital Marketing Intern MoveIt Movers and Packers Oct 2016 - Mar 2017 (6 months) -Support digital marketing team. -Assist with social media campaigns -Marketing Research -Produce website and social media content -Other administrative tasks Education Bahria University Bachelor's degree, Computer Science Imran Ali - page 2 National University of Computer and Emerging Sciences Software, Computer Science Licenses & Certifications Google Analytics - Google Issued Apr 2020 - Expires Apr 2021 Completion ID:- Creative Writing - DigiSkills.pk 46PYJFYPQ Marketing in a Digital World - Coursera T3LLAJ2KHKBC Google Ads Search Certification Issued Mar 2020 - Expires Mar- Google Shopping ads Certification - Google Issued Apr 2020 - Expires Apr- Digital Analytics for Marketing Professionals - Coursera J47XK5WFB4S9 Native Advertising - Coursera UBG6HM2P5S56 SEMrush Site Audit Exam - Semrush Issued Apr 2020 - Expires Apr 2021 #c24ca8f-a Specialization Certificate Digital Advertising Strategy - Coursera V5UXSLD2ZCAT Sponsored ads Certification - Amazon Advertising Community Issued Feb 2021 - Expires Feb- Introduction to Project Management with ClickUp - Coursera Imran Ali - page 3 J5DJJ7Z722VQ Become Digital Marketing Specialist - LinkedIn ASaJ_yWKxqx5-cVxKlJOhky-XnNC Become a Content Strategist - LinkedIn AYv1EIKvNAQpQbvZrBfyD7ehaiD6 Skills Facebook Marketing • Content Strategy • Media Planning • Bing Ads • Sales Funnel Optimization • Digital Marketing Strategy • A/B Testing • Google Ads • Google Tag Manager • Conversion Optimization Imran Ali - page 4