Imran Ali

4 Courses 04/11/2020 Imran Ali has successfully completed the online, non-credit Specialization Introduction to the Digital Advertising Landscape Search Advertising Social Media Advertising Native Advertising Digital Advertising Strategy This specialization takes a critical look at digital advertising tactics for small business and arms students with a toolkit of digital advertising techniques. This certificate comes with an understanding of popular digital ad types, including: display, video, social media, mobile, search and programmatic. It also includes a deep dive into digital ad tactics geared for small businesses. Students generated ad campaigns on: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). The online specialization named in this certificate may draw on material from courses taught on-campus, but the included courses are not equivalent to on-campus courses. Participation in this online specialization does not constitute enrollment at this university. This certificate does not confer a University grade, course credit or degree, and it does not verify the identity of the learner. Chris J. Vargo, Assistant Professor, University of Colorado Boulder Harsha Gangadharbatla, Associate Professor, University of Colorado Boulder Verify this certificate at: coursera.org/verify/specialization/V5UXSLD2ZCAT